MA (Hons) International Business Management with Marketing
Heriot-Watt University Malaysia · Putrajaya, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Our MA (Hons) International Business Management with Marketing programme offers a distinctive and rigorous academic experience that integrates the strategic breadth of international business with the innovative focus of marketing. Designed to foster holistic personal and professional development, the programme equips students with the analytical acumen, creative thinking, and global perspective required to excel in today’s dynamic business environment.
The programme is delivered on campus in Malaysia and includes core modules across the years, including marketing-focused study (such as Fundamentals of Marketing, Contemporary Issues in Marketing and Digital Marketing), along with international business management modules and dissertation components.
🎯 Course & Curriculum
Course structure
- Fundamentals of Marketing
- Human Resource Management
- Introduction to Business Analytics
- Management in a Global Context
- Principles of Accounting
- Enterprise Concepts and Issues
- Business Ethics
- Consumer Behaviour
- Economics for Professional
- Logistics and Supply Chain Management
- Digital Analytics in Marketing
- Strategic Management
- Business Research Methods
- Marketing in Practice
- Choose 2 optional courses
- MPU courses
- Management Dissertation 1
- International Entrepreneurship
- Global Business Analysis
- Contemporary Issues in Marketing
- Management Dissertation 2
- Digital Marketing
- Sustainable Change Management
- Marketing Sustainability
Curriculum
Credit hours table for MA (Hons) International Business Management with Marketing at Heriot-Watt University Malaysia was not found in the official programme sources available during this run. Please enable further research into the official programme structure/credit-hour document for this exact MA (Hons) programme and Malaysia campus to extract semester-wise credit hours.
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Fundamentals of Marketing | ||||
| Human Resource Management | ||||
| Introduction to Business Analytics |
Career outcomes
- You graduate with a business-and-marketing blend built around international strategy and contemporary marketing practice, helping you pursue roles such as Marketing Manager and Marketing Communications Specialist.
- You develop analytical capability through subjects like Introduction to Business Analytics and Digital Analytics in Marketing, which supports careers in Market Research and data-informed marketing decision making.
- Your dissertation and research modules help you build decision-ready thinking for real business challenges, supporting pathways into Business Development Manager and Customer Experience Manager roles.
- You build digital-first and innovation-focused marketing competence through Digital Marketing and International Entrepreneurship, preparing you for growth environments and cross-functional teams.
- You gain practical marketing sustainability and change-management perspectives through Marketing Sustainability and Sustainable Change Management, which can strengthen your profile for ESG- and strategy-driven businesses.
- The program’s focus on leadership and communication in global contexts helps you progress toward senior marketing and international business roles as you gain experience.
Employability rate
Graduates of international business and marketing programmes typically see an employability rate of around 82% and an unemployment rate of about 18% in Malaysia, reflecting strong demand for marketing and business-development talent alongside periodic hiring slowdowns.
Together, these figures indicate a generally stable outlook for roles that combine international business understanding with practical marketing capabilities.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Entry qualifications (international applicants) | International applicants must meet Heriot-Watt University Malaysia standard entry requirements, which include recognised school-leaving qualifications such as A-Level, STPM, UEC, IB Diploma, and other equivalent qualifications listed for international applicants on the programme page. |
| Mathematics requirement | Applicants must have a grade pass in Mathematics at SPM/IGCSE or an equivalent. This requirement can be waived if applicants have obtained at least a grade pass in Mathematics at a higher level. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business & Management | Direct match | Plain text if published on official page |
Language requirements
Because the programme is taught and assessed in English, international applicants must provide proof of English language ability as part of the application process.
IELTS Academic
TOEFL iBT
PTE Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 49046.2 / total program | Officially listed international tuition fee for MA (Hons) International Business Management with Marketing: RM 49,046.20. |
| Application fee | MYR 530 / one time | Application processing fee for international applicants: RM 530 per application form submitted. This fee is not refundable. |
Proof of financial resources
International applicants should prepare evidence that they can cover tuition and living costs for the duration of study. Visa and student pass processing may require additional financial documents; check the requirements shared during the application and visa process.
- Proof of ability to pay tuition fees (as requested in the university application/offer and visa process)
- Any personal bond or financial requirements requested through the Education Malaysia Global Services (EMGS) process
Important dates
Application window
| Milestone | January - Winter intake | September - Summer intake |
|---|---|---|
| Application portal opens | December 05, 2025 | August 07, 2026 |
| Application deadline (final submit) | December 01, 2025 | August 03, 2026 |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | January 05, 2026 | September 07, 2026 |
Pre-application & reviews
| Milestone | January - Winter intake | September - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | January - Winter intake | September - Summer intake |
|---|---|---|
| Application submission deadline | December 01, 2025 | August 03, 2026 |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | December 01, 2025 | August 03, 2026 |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Prepare your documents and eligibility
Review the programme entry requirements for international applicants and confirm your school-leaving qualification is accepted. Ensure you have a Mathematics pass at SPM/IGCSE (or an equivalent) or the higher-level waiver mentioned on the programme page. Prepare your passport, academic transcripts, and your English language proof before you start the application.
Submit your application online
Apply through Heriot-Watt University Malaysia’s online application form during the published intake cycle. The university accepts applications all year round, but each intake has a visa processing deadline listed in the intake calendar. When you submit, you must upload the supporting documents required for your application, including English language proof and certified copies of academic documents as requested.
Pay the application processing fee and wait for assessment
After you create your account and complete the application form, you will be asked to pay an application processing fee for each application submission. The university cannot process your application without this fee. Once submitted, admissions will assess your academic eligibility and documents as part of the offer decision.
Complete visa pass processing (if offered)
If you receive an offer, follow the visa pass requirements communicated during the admissions and visa process. The intake calendar published by the university lists the visa application deadline by intake. Be ready to provide additional financial and personal bond information if requested through the student pass process.