BSc (Hons) Psychology with Marketing
Heriot-Watt University Malaysia · Putrajaya, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The psychology component of the programme covers the core domains of psychology including cognitive, social and developmental psychology, as well as exploring personality and the biological underpinnings of psychological functions.
The marketing component is taught by business experts and focuses on applying psychological knowledge to business and marketing in real-world contexts, with a critical Industrial Training placement at the end of the second year.
🎯 Course & Curriculum
Course structure
- Philosophy and History of Psychology
- Developmental Psychology
- Fundamentals of Marketing
- Research Methods and Analysis 3
- Research Methods and Analysis 4
- Social Psychology and Cognitive Psychology
- Consumer Behaviour
- Research Methods & Analysis 5
- Cognition across the Life Span
- Cross-Cultural Psychology
- Digital Analytics in Marketing
- Research Methods & Analysis 6
- Personality and Individual Differences and Biological Psychology
- Integrated Marketing Communications
- Industrial Training (12-week work placement) at the end of the second year
- Research Project 1
- Workplace Psychology
- Neuropsychology
- Contemporary Issues in Marketing
- Research Project 2
- Advanced Social Psychology and Psychology and Mental Health
- Marketing Sustainability
Curriculum
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | Philosophy and History of Psychology | |||
| Semester 2 | Developmental Psychology |
Career outcomes
- You build transferable skills in research, statistical analysis, and applied problem-solving through the programme’s research methods sequence and project work.
- You graduate with marketing competence alongside psychology, designed to support roles in areas like consumer research, branding, and marketing communications.
- The Industrial Training includes a 12-week work placement, giving you first-hand workplace experience before your final year.
- You are prepared for data-informed decision-making in marketing contexts through modules that include digital analytics in marketing and integrated marketing communications.
- You can pursue psychology-informed career paths such as market research and customer insights, as well as business-facing roles that value psychological understanding of behaviour.
Employability rate
Psychology with marketing graduates typically see an employability rate of around 78% and an unemployment rate of about 22% in Malaysia, reflecting strong demand in business-facing psychology roles but competition for psychology-focused positions.
Together, these figures support a stable outlook for career entry when you use your industrial training and research skills to apply to marketing, customer insights, and business analyst roles.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving / pre-university entry qualifications | International applicants must meet Heriot-Watt University Malaysia’s standard undergraduate entry requirements, which vary by qualification (for example: A-Level CCC; STPM GPA 2.00 for 3 subjects; IB Diploma 25 points for 6 subjects; and other listed school-leaving qualifications). Applicants must also have grade C in Mathematics and Science at SPM/IGCSE level or equivalent, unless the university waiver conditions apply. |
| Foundation programme pathway (if applicable) | If you have completed the Heriot-Watt University Malaysia Foundation in Business or Science, you must pass and be eligible to receive the award to progress to the undergraduate degree. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Psychology and related social science preparation | Direct match | |
| Marketing, business, and consumer-focused preparation | Direct match |
Language requirements
As this programme is taught and assessed in English, you must provide evidence of English language ability as part of your application (or meet an approved exemption where available). Heriot-Watt University Malaysia publishes the minimum accepted English tests and scores for undergraduate entry.
IELTS Academic
TOEFL iBT
PTE Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 51007.2 / per year | Annual tuition fee (international students): RM 51,007.20 for BSc (Hons) Psychology with Marketing. (Fee structure lists annual tuition fee and semester fees for international students.) |
| Application fee | MYR 530 / one time | Application processing fee for each application form submitted: RM 530 (international). Not refundable. |
Proof of financial resources
You will need to show that you can afford your tuition fees and living costs while studying in Malaysia. Heriot-Watt University Malaysia also publishes visa-related processing fees and expects fees to be paid in advance according to the university’s enrolment terms.
- Personal bond requirements and student pass processing costs are handled through Education Malaysia Global Services (EMGS) and related immigration processing (see bond and visa fee guidance).
- Semester tuition fees are payable in advance and must be fully paid before or by the start date of the semester.
Important dates
Application window
| Milestone | January - Winter intake | September - Summer intake |
|---|---|---|
| Application portal opens | January 05, 2026 | September 07, 2026 |
| Application deadline (final submit) | December 05, 2025 | August 07, 2026 |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | January 05, 2026 | September 07, 2026 |
Pre-application & reviews
| Milestone | January - Winter intake | September - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | January - Winter intake | September - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Prepare your eligibility documents
Review the programme’s entry requirements and confirm your qualification meets the international entry criteria and subject requirements (Mathematics and Science grade requirement). Collect your certified passport copy and academic documents for each year of study, and prepare your English language evidence if applicable.
Apply through Heriot-Watt’s Malaysia application route
Submit your application during the published intake calendar for undergraduate study at the Malaysia campus. Ensure you complete all required fields and attach the documents requested for international applicants. Keep copies of what you submitted for your records.
Complete any required visa/pass processing after admission
If you receive an offer, follow the university’s instructions for student pass/visa processing through the relevant processing channels. Pay any required charges (including EMGS-related fees) as instructed by the university or application materials. Plan early so you can complete processing before travel.