Medien und Kommunikation
HAW Hamburg · Hamburg, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The B.A. program Medien und Kommunikation (Media and Communication) at HAW Hamburg focuses on professional communication for digital public spheres, combining communication studies, media management, and applied research skills.
Across the degree, you work on topics such as digital media conception and production, data visualization and storytelling, international communication trends, and a research and development-oriented final bachelor thesis.
🎯 Course & Curriculum
Course structure
- Basics across the six areas: digital publics, digital media conception and production, media economics and management, data analysis for digital media, information and communications technology, and data visualisation
- Communication Studies I and Communication Studies II to build theories and methods of communication studies
- International trends in communication (module 5) with peer exchange on global developments in networked publics
- Large project work in cooperation with the media and digital sector to develop practical skills
- Specialised work on future-relevant challenges in journalism, PR, content marketing and related media and communications topics
- Interdisciplinary study project and media company placement to connect classroom learning with professional practice
- Development of your own research and development projects on relevant issues in journalism, PR, content marketing or other areas of media and communications
- Research colloquium to introduce students systematically to media and communications research and provide supervision for the bachelor thesis
- Completion of the bachelor's thesis concluding the six-semester programme
Curriculum
ECTS allocation for the Bachelor programme Medien und Kommunikation (Media and Communication) at HAW Hamburg (stand: 19.10.2022, Modulhandbuch).
| Semester | No. of modules | Module / subject category | ECTS | Semester total |
|---|---|---|---|---|
| Semester 1 | Compulsory core modules | Modul 1: Digitale Öffentlichkeiten | 8 | 53 |
| Modul 2: Digitale Medienkonzeption und -produktion | 15 | |||
| Modul 3: Medienökonomie und -management | 10 | |||
| Modul 4: Datenanalyse für digitale Medien | 10 | |||
| Modul 5: Informations- und Kommunikationstechnik | 10 | |||
| Semester 2 | Compulsory core modules and continuation | Modul 6: Datenvisualisierung | 10 | 10 |
| Semester 3 | Elective specialization and project module | Modul 7: Wahlpflichtmodul I | 15 | 30 |
| Modul 8: Wahlpflichtmodul II | 15 | |||
| Semester 4 | Elective specialization and practice/project | Modul 9: Wahlpflichtmodul III | 15 | 45 |
| Modul 10: Wahlprojekt | 30 | |||
| Semester 5 | Research and development | Modul 11: Forschung und Entwicklung | 30 | 30 |
| Semester 6 | Bachelor thesis | Modul 12: Bachelorarbeit | 12 | 12 |
| Total | All modules in the Bachelor programme Medien und Kommunikation (Media and Communication) | 180 ECTS | ||
Career outcomes
- You build job-ready, practice-oriented digital media and communications skills through close cooperation with Hamburg media companies and digital sector partners.
- You graduate prepared for roles in editorial work, journalism, public relations, social media management, content marketing, and digital content creation.
- You gain career advantage with data analysis for digital media and data visualisation skills that support decision-making for communications projects.
- You can work at the interface of content and technology, enabling you to take on leadership responsibilities in interdisciplinary teams in editorial departments, agencies, or in-house communications units.
- You develop hands-on experience through project work, an interdisciplinary study project, and a student placement in a media company, so you enter the job market with real professional exposure.
- You leave with an internationally relevant qualification in media and communication that supports career progression into specialist and management responsibilities as your experience grows.
Employability rate
Media and communication graduates in Germany typically see an employability rate of around 85% and an unemployment rate of about 15%, reflecting steady demand for digital content, PR, and communications roles.
Together, these figures indicate a relatively stable job outlook when you combine your degree with practical projects and internship/placement experience.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualification (foreign qualifications) | International applicants who completed secondary education outside Germany must have an academic qualification that corresponds to the German Abitur or Fachhochschulreife. Admission is based on qualification equivalence and the programme-specific access and selection requirements published by HAW Hamburg. |
| Bachelor’s degree | Not applicable for this programme because it is a Bachelor degree (BA). Applicants are admitted with a qualifying school-leaving credential or an equivalent foreign qualification as stated by the university for foreign qualifications. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Journalism & Media | Conditional match | If your prior education included communication and media-related components, it can support your motivation and fit for the media and communication field described by the programme. Final eligibility is decided using the university’s access and selection rules for foreign qualifications. |
Language requirements
International applicants must provide proof of English proficiency at the B2 level of the Common European Framework of Reference. In addition, applicants whose secondary education was completed outside Germany must also provide proof of German language skills at C1 level for admission.
IELTS Academic
TOEFL iBT
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
Other accepted proofs
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Semester contribution | EUR 397 / per semester | Semester contribution (winter semester 2026/27) includes students' union (AStA), Studierendenwerk, semester ticket for public transport, contribution to semester-ticket hardship fund, and administrative fee. |
| Administrative fee | EUR 50 / per semester | Administrative fee is charged as a flat-rate for services provided by the university administration outside subject-related supervision (amount shown within the semester contribution breakdown for winter semester 2026/27). |
Proof of financial resources
For Germany, international applicants typically need to demonstrate sufficient financial resources for living costs as part of the visa/residence process. Follow the official guidance for your nationality and intended residence purpose, and keep your proof ready for the student visa or residence permit process.
- Official financial proof requirement for student visa or residence permit (blocked account guidance or equivalent requirement from the relevant official authority).
- Any additional officially required evidence of funds or sponsorship as stated by the relevant official authority for student residence in Germany.
Important dates
Application window
| Milestone | October - Winter intake |
|---|---|
| Application portal opens | June 01, 2026 |
| Application deadline (final submit) | July 15, 2026 |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | July 01, 2026 |
| Semester begins | October 05, 2026 |
Pre-application & reviews
| Milestone | October - Winter intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | October - Winter intake |
|---|---|
| Application submission deadline | July 15, 2026 |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | N/A |
| Official transcripts deadline | N/A |
| Certified translations deadline | N/A |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
📝 How to Apply
Prepare documents and confirm eligibility
Check that your foreign school-leaving qualification corresponds to the German Abitur or Fachhochschulreife as required by HAW Hamburg for international applicants. Prepare the language proofs required for admission (English B2, and German C1 if your secondary education was completed outside Germany). If anything is unclear, contact the programme-related student advisory before you start your application so you can avoid missing requirements.
Apply online during the published application window
Submit your bachelor application online during the application period stated by HAW Hamburg for the winter or summer semester. HAW Hamburg indicates that applicants must register with Hochschulstart before applying and that international applicants also need to apply during the application period. Use your portal account to upload the requested application documents in the required format before the deadline.
Complete any additional steps after your application
HAW Hamburg requires international applicants to upload evidence during online application and notes that some applicants may need to submit documents by post in later stages after admission. Monitor your application status through the portals used in the application process. Keep proof of submission and be ready to respond quickly if the university requests any clarification or missing documents.