Digitale Transformation der Informations- und Medienwirtschaft
HAW Hamburg · Hamburg, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Im Masterstudiengang Digitale Transformation der Informations- und Medienwirtschaft entwickelst du wissenschaftliche und methodische Kompetenzen, um digitale Veränderungsprozesse in der Informations- und Medienwirtschaft zu analysieren, strategisch zu begleiten und aktiv mitzugestalten. Der Studiengang qualifiziert gezielt für Digital Leadership im Informations- und Mediensektor und bereitet auf Fach-, Führungs- und Projektleitungsaufgaben rund um digitale Transformationsprozesse vor.
Das Studium folgt einem forschenden Lernen im Spiralcurriculum über vier Semester mit einem Schritt-für-Schritt-Aufbau von Analyse-, Management- und Gestaltungskompetenzen. Du arbeitest sowohl in inhaltlichen Lehrveranstaltungen als auch in Projektformaten und schließt mit einer Masterarbeit im vierten Semester ab.
🎯 Course & Curriculum
Course structure
- Management of Digital Transformation Processes with courses Algorithms and Society, Statistics and Theoretical Economic Analysis, and Research and Verification, followed by a management project.
- Analysis of digital transformation processes, including societal, cultural, legal, and ethical framework of media, communications and information policy.
- Analysis project to apply analytical approaches to digital transformation in the information and media sector.
- Designing the Digital Transformation with courses covering production and distribution of digital media content, data mining and data visualisation, and communications strategies in digital transformation.
- Gestaltungsprojekt (design project) to turn the learned design and transformation skills into applied project outcomes.
- Masterarbeit with a Master colloquium to integrate skills from the degree and evaluate the work using academic methods.
- Independent research and structured academic work on a problem from the digital transformation of the information and media economy.
Curriculum
Master programme curriculum structure based on the published subject/module table in the programme-specific examination and study regulations. Credit unit: LP (Leistungspunkte) shown in the official PSO overview table and programme total.
| Semester | No. of modules | Module / subject category | ECTS | Semester total |
|---|---|---|---|---|
| Semester 1 | 2 modules | M1 Management digitaler Transformation | 15 | 30 |
| M2 Managementprojekt | 15 | |||
| Semester 2 | 2 modules | M3 Analyse digitaler Transformation | 15 | 30 |
| M4 Analyseprojekt | 15 | |||
| Semester 3 | 2 modules | M5 Gestaltung digitaler Transformation | 15 | 30 |
| M6 Gestaltungsprojekt | 15 | |||
| Semester 4 | 1 module | M7 Masterarbeit | 30 | 30 |
| Total | M1–M7 (including Master thesis) | 120 ECTS | ||
Career outcomes
- You qualify for management responsibilities in digital leadership, especially in managing digital transformation processes in the information and media sector.
- You build practical, research-based competencies to analyse digital change and to critically monitor and shape its effects in private and public information and media organisations.
- You develop decision-making and evaluation skills for digital transformation projects in areas like information, media and communications policy.
- You gain applied design and communication capabilities for digital products and digital content, including data-driven approaches such as data mining and data visualisation.
- You graduate with strong methodological and research skills that the programme states are sufficient for pursuing doctoral studies.
Employability rate
Graduates of digital transformation roles in the information and media sector in Germany typically see an employability rate of around 86% and an unemployment rate of about 14%, reflecting continuing hiring needs for professionals who can lead and manage digital change.
Together, these figures indicate a generally stable career outlook, especially for candidates who can combine analysis with project and communication execution in media, information and public cultural institutions.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Bachelor’s degree or equivalent (foreign qualifications) | International applicants need a recognised Bachelor’s degree in a relevant field or a closely related professional Bachelor’s or Diploma programme lasting at least six semesters with at least 180 credit points. If your degree is not yet completed, you can submit a list of exams and grades as part of the application. |
| English proof and German prerequisite | Applicants must provide proof of English language skills at the level required by the programme. German language skills (C1) are stated as a prerequisite for application, in addition to the English requirement. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Information and Communication Systems | Direct match | Applicants with a Bachelor’s degree or relevant background in information, media, communications, library sciences, or closely related fields can be considered a direct match according to the programme’s admission requirements. |
| Business & Management | Related match | Applicants with a closely related professional Bachelor’s or diploma programme (with at least 180 credit points) may be considered, provided the prior study is sufficiently aligned with the Master’s focus areas. |
Language requirements
International applicants must provide proof of English language skills at the required level for this Master’s programme. In addition, German language skills are a prerequisite for application.
IELTS Academic
TOEFL iBT
MOI (Medium of Instruction)
Other accepted proofs
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Semester fee | EUR 397 / per semester | Semester contribution includes semester ticket and Germany-wide rail pass, as published by the university for this programme. |
Proof of financial resources
You must be able to cover your study and living costs in Germany. For visa/residence purposes, you typically need proof of sufficient financial resources as required by German immigration rules.
Important dates
Application window
| Milestone | June - Winter intake |
|---|---|
| Application portal opens | June 01, 2026 |
| Application deadline (final submit) | July 15, 2026 |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | N/A |
| Semester begins | October 01, 2026 |
Pre-application & reviews
| Milestone | June - Winter intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | June - Winter intake |
|---|---|
| Application submission deadline | N/A |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | N/A |
| Official transcripts deadline | N/A |
| Certified translations deadline | N/A |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
📝 How to Apply
Prepare your documents for international review
If you are applying from abroad, you must send your school and university transcripts for pre-review in advance. You should arrange this early so you can complete the application within the published application period. Make sure you can also document your required English language skills and German language prerequisite (C1) before applying.
Submit your online application within the application period
The degree course admits students for the winter semester only, and applications must be submitted online during the activated application period. The official application period is 1 June to 15 July. You cannot apply outside of this time, so plan your document preparation accordingly.
Upload required admissions documents
Besides transcripts, you must submit a written CV that outlines your personal and professional background and relevant supporting documents. You must also submit a letter of motivation (up to 5 pages) explaining your skills and interests for the Master’s programme and the field of media and information management. If you have not yet completed your degree, include the required list of exams and grades.