The MSc Digital Marketing program equips students with the skills to navigate the evolving marketing landscape influenced by digital technologies. Key areas include consumer behavior analysis, integrated digital marketing communication, and the effective use of traditional and new research tools. Modules cover Digital Transformation in Marketing, Web Design and Analytics, Social Media Marketing, and Consumer Insight. The final dissertation involves a live brief from an external organization, allowing students to provide data-driven solutions.
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Overview
| Degree: | Bachelor |
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| University: | University of Winchester |
| Campus: | Winchester city centre |
| Intakes: | September, January. |
| Total Credits: | 180 |
| URL: | https://www.winchester.ac.uk/study/Postgraduate/Courses/MSc-Digital-Marketing-and-Analytics-2025/ |
Program Detail
| Duration: | ½ year |
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| Tuition Fee: | 17,450 Pound |
| Format: | Full-time |
| Attendance: | On Campus Learning |
| Study Gap: | 5 years |
| Fees & Funding | Scholarships are available for international students. |
| Course Structure/ What You’ll Learn: | repare to explore the fascinating realm of digital marketing! We'll begin by discussing how marketing has changed in the digital era and how internet tools are changing how companies interact with their customers. You will get a strong grasp of the factors influencing online customer behavior and the ways in which various industries are negotiating the digital terrain. After that, you'll learn how to create integrated digital marketing communication strategies and become proficient in both conventional and cutting-edge research methods to collect insightful data. |
Entry Requirement
| Academic: | Minimum second-class Bachelor degree in Marketing |
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| Language: |
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Key Information
| Loan Availability: | Yes |
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How To Apply
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