Bachelor of Business with Marketing

First Year

To complete this course, you must complete all the following CORE modules (totaling 120 credits).

Developing Your Brand
Business Foundations
Principles of Marketing
Essential Analysis for Business
Business Environment
Consumer Behaviour

Second Year

To complete this course, you must complete all the following CORE modules (totaling 100 credits).

Business Analytics
Business Strategy
Dynamic Business Issues and Solutions
Accounting for Business
Marketing Communications Planning
To complete this course, you must complete at least 20 credits from the following list of OPTIONAL modules.

Creative Problem Solving
Live Event Experiences
Study Abroad

Professional Placement
To qualify for the BA (Hons) Business with Marketing with Professional Placement Year award, you must complete the following module.

Professional Placement Year
120 credits

This module is designed to allow you to undertake a credit-bearing, 40-week Professional Placement as an integral part of your Undergraduate Degree.    The purpose of the Professional Placement is to improve your employability skills, which will, through the placement experience, allow you to evidence your professional skills, attitudes, and behaviors at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment relevant to your chosen field of study and reflect critically on your professional skills development within the workplace.

Final Year

To complete this course, you must complete all the following CORE modules (totalling 80 credits):

International Business
e-Business
Marketing Strategy and Leadership
Business Research Methodology and Practice
You must complete 40 credits from the following list of OPTIONAL modules to complete this course.

One Planet Business
Selling and Sales Management
Strategic Supply Chain Management
Business Research Project