Advertising, Marketing Communications & PR – BA (Hons)
London Metropolitan University
Duration
3 years
Intake
January, May, September
Degree
Bachelor
Program Overview
Designed to equip you for a successful career in marketing communications and public relations, this undergraduate degree course explores the drivers and dynamics of the communications industry, covering the key elements of modern theory and practice.
Studying in London means you'll be immersed in one of the world's most important centres for advertising, communications, and public relations, with plenty of opportunities for industry experience. The course is recognised by the Chartered Institute of Public Relations, and you'll also have the opportunity to apply for accreditation from the Chartered Institute of Marketing.
Key Information
University
London Metropolitan University
Campus
London
Total Credits
360
Study Mode
Full-time
Loan Availability
No
Program Details
Duration
Tuition Fee:
Format
Attendance:
Study Gap:
Fees & Funding:
Based in one of the world's most exciting capital cities, we're home to a diverse community of inspiring and determined learners, teachers, and innovative thinkers, representing over 150 nationalities. We currently have approximately 40 students from Bangladesh enrolled in full-degree programmes and short-term study abroad programmes, with that number continuing to grow every year.
Course Structure
Year 1 (all core, 15 credits each)
- Learning Through Organisations
- Managing People in Organisations
- Media Culture and Society
- Practice of Marketing
- Principles of Marketing
- Public Relations
- Understanding and Managing Data
- Understanding the Business and Economic Environment.
Year 2
- Core modules (15 credits each unless noted):
- Consumer Insights
- Consumer PR and Media Relations
- Contemporary Theory of Advertising
- Crafting Advertising Campaigns
- Marketing Communications
- Alternative core options (students choose one):
- Creating a Winning Business 1
- Learning Through Work
- Problem Solving: Methods and Analysis
- The Practice of Consultancy
- Optional modules include:
- Developing Inclusive Organisations
- Digital Marketing
Sustainability, Business, and Responsibility
Year 3
- Core modules (15 credits each):
- Communication Theory
- Corporate Communications
- Marketing Communications in Practice (Context: Fashion)
- Strategic Marketing
- Alternative core (30 credits each): choose one:
- Consultancy Project
- Dissertation
- Optional modules (15 credits):
- Brand Management
- Global Marketing and Sales in the Digital Age
- Social Marketing
Entry Requirement
Academic
HSC/Equivalent (GPA 4.0) 65% and above
Language
IELTS - 6/5.5
OIETC - 6/5.5
Others - Equivalent of English Course
How To Apply
Prepare all necessary documents
1. Passport 2. All academic certificate, transcript 3. LOR (letter of recommendation) 4. language certificate 5. CV if available
Apply to the University
Submit application on the university
Receive and accept offer
get offer letter from the university
Pay Tuition
Payment Tuition fee in the university
Receive CAS letter
get CAS letter from the university
Post Departure Activities
Complete Departure activities
Contact Us
Shakil Education Group
Check Your Eligibility
Find out if you meet the requirements for this program in just a few minutes.
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