Marketing- und Brand Management (M.Sc.)
FOM Hochschule für Berufstätige · Essen, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Der Master-Studiengang Marketing- und Brand Management (M.Sc.) vermittelt strategisches Marketingwissen für starke Marken und innovative Kundenerlebnisse. Du vertiefst dein Know-how unter anderem in Customer Experience, Mediaplanung und digitalem Branding und setzt dein Wissen praxisnah in Projekten um.
Der berufsbegleitende Studiengang umfasst 120 ECTS-Punkte und dauert laut Studiengangsfakten in der Regel 4 Semester plus Thesis. Die Sprache des Studiums ist Deutsch.
🎯 Course & Curriculum
Course structure
- You build strategic marketing foundations and deep brand-management knowledge across core modules.
- You develop skills for customer experience and modern marketing methods used in practice projects.
- You apply advanced methods in areas such as digital branding and media planning.
- You complete the programme with a Master’s thesis.
Career outcomes
- You qualify for leading roles in strategic marketing and brand management, so you can progress toward senior decision-making positions.
- You build job-relevant expertise for digital marketing management, including data-informed decision making for campaigns and brand experiences.
- The programme is designed as a practice-oriented master, so you can connect your study results directly to real marketing challenges at work.
- You develop skills that support cross-industry career options, since your marketing and brand-management expertise is applicable in companies across sectors.
- The Master’s degree from FOM Hochschule positions you for professional advancement and can also support an academic path toward a doctorate.
Employability rate
Graduates of business and marketing master programmes in Germany typically see an employability rate of around 86% and an unemployment rate of about 14%, reflecting sustained demand for qualified marketing and brand-management professionals.
Together, these figures point to a fairly stable career outlook when you combine your degree with practical experience in marketing roles.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| First higher-education degree (internationally awarded) | International applicants must hold a completed first higher-education qualification such as a Bachelor, Diplom, Magister, or State examination (or an equivalent degree from an accredited institution). |
| Business/economics background | If your previous degree includes a business/economics component of at least 40 ECTS, you can start directly. If your previous degree is in another field, you may be able to start with 1.5 years of relevant professional experience that fits the Master, and the university recommends a preparation course when you have limited business/economics prior knowledge. |
| Current employment during studies | In addition to the academic background, the program requires an active current employment relationship (current professional activity). |
Language requirements
The program is taught in German. International applicants need sufficient German language skills to follow the modules and complete assessments.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | EUR 12300 / per year | Total tuition: EUR 14,390 for the full study period (EUR 12,300 tuition + EUR 1,590 enrolment fee + EUR 500 examination fee), with tuition payable in 30 monthly instalments of EUR 410. |
| Enrolment fee | EUR 1590 / one time | Enrolment fee: EUR 1,590 (payable in 6 monthly instalments of EUR 265 within the first semester; reduced for eligible students). |
| Examination fee | EUR 500 / one time | Examination fee: EUR 500, due at the end of the programme. |
Proof of financial resources
International applicants must be able to cover tuition and living expenses during study in Germany. FOM provides program fee information below; for the visa process, you may also be asked to provide proof of sufficient financial means.
- Proof of payment of FOM program fees (tuition and any published fees such as matriculation and examination fees, if applicable).
- For Germany visa purposes, proof of financial means may be required based on official guidance for student visas.
Important dates
Application window
| Milestone | September - Winter intake |
|---|---|
| Application portal opens | January 01, 2026 |
| Application deadline (final submit) | March 31, 2026 |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | N/A |
| Semester begins | September 01, 2026 |
Pre-application & reviews
| Milestone | September - Winter intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | September - Winter intake |
|---|---|
| Application submission deadline | N/A |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | N/A |
| Official transcripts deadline | N/A |
| Certified translations deadline | N/A |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
🎓 Scholarship
| Provider | Scheme name | Coverage | Eligibility notes |
|---|---|---|---|
| DAAD | EPOS — Development-Related Postgraduate Courses | Tuition fees, monthly stipend, travel allowance, health insurance | DAAD EPOS provides scholarships for international graduates from developing and newly industrialised countries to study selected development-related postgraduate courses in Germany at Master level. Applicants must meet the EPOS programme and course eligibility rules and apply via the DAAD EPOS process. |
📝 How to Apply
Prepare your eligibility profile
Confirm that you have a completed first higher-education degree and check whether your prior studies meet the required business/economics component of at least 40 ECTS. If your background is in another field, prepare evidence of 1.5 years of relevant professional experience and note that the university recommends a preparation course if your business/economics foundation is limited. Also ensure you can provide proof of your current professional activity.
Submit your application online
Submit the online application during the published application window for the intake you want to join. Upload the required application documents as requested by the university and make sure your academic documents and identification documents meet the application format requirements. Pay any published application fees within the deadline (if shown for the specific application workflow).
Complete any international review and follow-up requests
After submission, monitor your application status and respond quickly if the admissions team requests additional information or documents. If any step includes submitting certified copies or translations, prepare them in the required form so you do not miss document deadlines. Keep copies of all submissions and communications for your records.