Marketing & Digitale Medien (B.A.)
FOM Hochschule für Berufstätige · Germany, Multiple campuses
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Marketing & Digitale Medien (B.A.) at FOM Hochschule für Berufstätige prepares you for modern marketing roles by combining strategic marketing concepts with digital competence. You work on market and target-group analysis, planning and implementing cross-media campaigns, and apply your knowledge in practical projects such as a marketing pitch.
The program covers online marketing, social media, e-commerce and web analytics, supported by IT know-how in areas such as web design and data-based customer communication. FOM offers flexible study models including Campus+ and Digital Live, with German as the program language.
🎯 Course & Curriculum
Course structure
- Develop strategic marketing concepts and learn how to analyze markets and target groups.
- Build core skills for crossmedial (multi-channel) campaign planning and implementation.
- Start with practical projects such as developing a marketing pitch concept.
- Focus on online marketing, social media, and e-commerce topics.
- Learn web analytics and data-based customer targeting.
- Strengthen IT competence connected to web design and digital communications.
- Apply your marketing and digital skills in practice-oriented projects and tasks.
- Complete your studies within the full program duration to earn the Bachelor of Arts (B.A.) degree.
- Use your accumulated knowledge to position yourself for the digital job market.
Career outcomes
- You gain job-ready marketing and digital skills to pursue roles in online marketing, social media, e-commerce, and customer analytics in Germany.
- You develop the ability to plan and execute crossmedial campaigns, so you can contribute to marketing strategy and performance-focused execution from day one.
- You build practical project experience (for example, developing a marketing pitch concept), helping you stand out when applying for marketing and digital roles.
- You strengthen data-based customer targeting through web analytics, supporting you in roles where measurement and optimization are essential.
- You combine marketing knowledge with IT-oriented know-how in web design, giving you a more versatile profile for digital communication roles.
- With a Bachelor of Arts (B.A.) qualification that is state and internationally recognized, you can plan your next career step and also consider further academic study.
Employability rate
Marketing & digital media graduates in Germany typically see an employability rate of around 86% and an unemployment rate of about 14%, reflecting ongoing demand for professionals who can combine marketing strategy with digital execution.
Together, these figures point to a generally stable career outlook with reliable opportunities in marketing and digital business functions.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Higher-education entrance qualification or equivalent for admission | Admission depends on having the relevant German higher-education entrance qualification (for example, Fach(hoch)schulreife/Abitur) or an equivalent basis for university study as defined by the programme admission rules. If you do not have the school-leaving qualification, the programme describes alternatives based on completed vocational training plus further requirements. |
| Alternative admission path (vocational training + work experience or advanced qualification) | The programme indicates that studying is also possible without the usual school-leaving qualification, for example with completed vocational training plus at least three years of relevant work experience afterward, or with an advanced continuing-education qualification such as Fachwirt or Meister. It also states that you must be currently employed (full-time or part-time) or otherwise in a programme such as an Ausbildung, internship, traineeship, or volunteering. |
Language requirements
The program is taught in German, so international applicants need German language proficiency for admission and successful study.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | EUR 15330 / total program | Total tuition: 15.330 Euro paid in 42 monthly installments of 365 Euro. Additionally, a one-time examination fee is charged at the end of the study period. |
| Application fee | EUR 0 / one time | Not published on the official program page section reviewed. |
| Examination fee | EUR 500 / one time | One-time examination fee (einmalige Prüfungsgebühr) in the amount of 500 Euro due at the end of the study period. |
Proof of financial resources
International students should budget for tuition/study fees and any one-time examination fee published by the university, and be prepared to show sufficient financial resources for visa and residence purposes as required.
- Published study fee and one-time examination fee (to budget for tuition costs)
- Proof of sufficient funds for studying in Germany as required for visa/residence procedures
Important dates
Application window
| Milestone | March - Summer intake | September - Winter intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | March 01, 2026 | September 01, 2026 |
Pre-application & reviews
| Milestone | March - Summer intake | September - Winter intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | March - Summer intake | September - Winter intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Prepare your eligibility documents
Review the programme admission requirements and confirm that your school-leaving qualification and/or alternative admission route matches the university’s rules for international applicants. Gather official records and translations where needed, and make sure your documents clearly show your completed qualifications and any required work experience. If your study background includes prior study achievements, prepare evidence for possible recognition so you can request an individual review during the process.
Register and submit the application
Complete the university application steps online and ensure all required fields are filled in accurately. Submit your documents as certified copies, following the university’s requested format. After submission, you should provide any remaining items only if requested by the admissions process.
Follow up with the International Office / admissions contact
Use the university’s admissions guidance and contact options if you have questions about your qualification equivalence or missing documents. Keep track of email communication for any document requests or clarification steps. Submit any follow-up documents by the deadlines stated by the university.