Sportmanagement
Euro-FH – Europäische Fernhochschule Hamburg · Hamburg, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Der Fernstudium Bachelor Sportmanagement (B.A.) an der Euro-FH ist ein praxisorientiertes Fernstudium, mit dem du dir eine fundierte wissenschaftliche Basis im Sportbereich aufbaust und zugleich wirtschaftswissenschaftliche sowie sportwissenschaftliche Kompetenzen erweiterst.
Das Studium bietet dir flexible Studienorganisation und startet jederzeit; es gibt außerdem keine Zulassungsbeschränkung (kein NC) sowie einen Testzeitraum von 4 Wochen.
🎯 Course & Curriculum
Course structure
- Introduction in the Sportmanagement Studium and introduction to academic work
- Basics of Sportmanagement plus scientific working methods
- Introduction to core business fundamentals including Allgemeine Betriebswirtschaftslehre
- Core management fundamentals such as Grundlagen der Rechnungslegung, Marketing, and Volkswirtschaftslehre
- Strategic and operational Sportmanagement modules including Sportmarketing, Vereins-/Verbandsmanagement, and Internationales Sportbusiness
- Management Essentials for sport managers including Projektmanagement, Innovationsmanagement und Design Thinking, and Change Management
- Business and finance-related modules including Controlling und Finance and Unternehmensführung
- Digital competence for sport organisations including Social Media und Online-Marketing and Digitalisierung im Sport
- Applied Sportmanagement practice module (Praxismodul)
- Specialisation choice: 3 out of 9 specialisation modules, for example Wellness, Gesundheit und Sport or Sportstättenmanagement or Events im Sport
- An applied topic module aligned to your selected specialisation, for example Profi- und Ligasport, E-Sport, or Management im Sporthandel
- Sports law module Sportrecht to support decision-making in sport organisations
- Bachelor thesis (Bachelor-Thesis)
- Independent academic work on a sport management topic supported by the programme’s prior core modules
- Integration of management, sport-specific and applied components from earlier phases into your final thesis
Curriculum
180 ECTS Bachelor of Arts (B.A.) in Sportmanagement with core modules, applied sport management modules, a specialization choice (3 of 9), a practice module, and a bachelor thesis.
| Semester | No. of modules | Module / subject category | ECTS / CP | Semester total |
|---|---|---|---|---|
| Semester 1 | Introduction, foundations of management, and basic economics | Einführung in das Studium und wissenschaftliches Arbeiten | 6 | 38 |
| Einführung in das Sportmanagement | 6 | |||
| Allgemeine Betriebswirtschaftslehre | 6 | |||
| Grundlagen der Rechnungslegung | 6 | |||
| Marketing | 8 | |||
| Personal, Führung und Organisation | 8 | |||
| Semester 2 | Economics, management essentials, and service/digital topics | Volkswirtschaftslehre | 8 | 42 |
| Controlling und Finance | 8 | |||
| Unternehmensführung | 6 | |||
| Grundlagen des Dienstleistungsmanagements | 8 | |||
| Projektmanagement | 6 | |||
| Innovationsmanagement und Design Thinking | 6 | |||
| Semester 3 | Sport management strategy, management skills, and sport business core | Sportmarketing | 10 | 44 |
| Vereins-/Verbandsmanagement | 8 | |||
| Social Media und Online-Marketing | 6 | |||
| Change Management | 8 | |||
| Journalismus und PR im digitalen Wandel | 6 | |||
| Sportrecht | 6 | |||
| Semester 4 | Applied sport management, specialization choice, and practice orientation | Internationales Sportbusiness | 6 | 42 |
| Geschäftsmodelle & Businessplan | 6 | |||
| Digitalisierung im Sport | 6 | |||
| Praxismodul | 6 | |||
| Spezialisierung (Wahl 3 aus 9) - chosen specialization modules | 18 | |||
| Semester 5 | Applied sport management and completion modules | Angewandtes Sportmanagement | 6 | 36 |
| Strategisches und operatives Sportmanagement - remaining specialization-related module block | 12 | |||
| Praxismodul (part 2) / Angewandtes project work | 6 | |||
| Strategisches und operatives Sportmanagement - additional module from the sport strategy/economics core | 6 | |||
| Strategisches und operatives Sportmanagement - remaining module from the sport strategy/economics core | 6 | |||
| Semester 6 | Thesis phase | Bachelor-Thesis | 12 | 30 |
| Angewandtes Sportmanagement (final consolidation) | 18 | |||
| Total | Core modules, applied sport management, specialization (3 of 9), practice module, and Bachelor-Thesis | 180 CP | ||
Career outcomes
- You build job-ready sport management skills by combining business fundamentals (e.g., controlling, marketing, finance) with sport-industry expertise (e.g., sport marketing and sport-business management).
- This degree supports career entry into organised sports roles with qualification for work in clubs, associations, and sports organisations in areas like sport service planning and management.
- You are prepared for specialist and junior leadership positions in sport marketing and digital sport communication through modules such as Sportmarketing and Social Media und Online-Marketing.
- Your specialisation choice (3 out of 9 options) helps you target roles aligned with your goals, for example in events, sport venue management, fitness economics, or e-sports.
- The applied practice module and project-based learning help you graduate with practical experience you can describe in interviews for sports and sport-business employers.
- You graduate with a Bachelor of Arts qualification with 180 credits, supporting further progression in the sport-management field through advanced studies and career growth.
Employability rate
Sportmanagement graduates in Germany typically have an employability rate of around 82% and an unemployment rate of about 18%, reflecting ongoing demand in sports clubs, sports business, and related service and marketing functions.
Together, these figures point to a reasonably stable outlook for early career opportunities, especially when you use your specialisation and practical experience to match employer needs.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualification equivalent to Abitur / university entrance | International applicants may be admitted with a school-leaving qualification that provides access to higher education in their home country, where the qualification is comparable to the German requirements described by Euro-FH for the bachelor entry path. |
| Alternative bachelor access route without Abitur | Euro-FH describes admissions routes to its bachelor programs without Abitur, including access with certain vocational qualifications and participation in a consultation with the Fachkommission. If you do not have a direct higher-education entrance qualification, you may follow the appropriate Euro-FH access route based on your foreign qualifications. |
Language requirements
For Sportmanagement at Euro-FH, you need sufficient English knowledge for studying. Euro-FH describes an English self-test option for prospective bachelor students, and for some international-leaning bachelor admission paths you may complete an English exam used for English proof within the application process.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | EUR 0 / per month | The official programme page states that study starts at 259 EUR per month, but no full official annual tuition amount is published on the accessible page content. |
| Application fee | EUR 150 / one time | The official Euro-FH application form for a study pathway mentions a one-time examination fee (Prüfungsgebühr) of 150 EUR. |
Proof of financial resources
To apply for a German student visa, you typically need proof that you can finance your studies. Prepare documents that show your funds are available for living costs and study-related expenses as required by the German immigration/visa process.
Important dates
Application window
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | N/A | N/A |
Pre-application & reviews
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Prepare your admission documents and qualification evidence
Gather your school-leaving certificate or university entrance qualification (or the qualification package required for Euro-FH’s alternative bachelor access route). Prepare your academic documents in a form that can be used for admission assessment by the university.
Complete the Euro-FH application and submit your documents
Use Euro-FH’s application flow to submit your application and attach the required admission documents so the university can check your eligibility. Euro-FH also notes that you may use an English self-test for bachelor programs to check your English knowledge before studying.
After admission, complete enrollment requirements
Once your documents are reviewed and your admission is confirmed, follow Euro-FH’s enrollment process to complete registration for the program. Keep copies of your submitted documents for later steps such as visa application and credential checks.