Sales Management
Euro-FH – Europäische Fernhochschule Hamburg · Hamburg, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Im Fernstudium Bachelor Sales & Management (B.A.) bauen Sie Ihr Wissen aus Wirtschaft, Management und Vertrieb gezielt zu Sales-Kompetenz mit Führungsfokus aus. Sie lernen, Vertriebsbezogene Problemstellungen zu analysieren und zu lösen, und verbinden wissenschaftliche Inhalte mit praxisnahen Vertriebstrainings.
Der Studiengang richtet sich an Bewerberinnen und Bewerber, die im Vertriebs- und Marketingumfeld (z.B. B2C, B2B oder B2G) professionell arbeiten und sich für verantwortungsvolle Positionen im Vertrieb qualifizieren möchten. Mit dem Abschluss erwerben Sie einen Bachelor of Arts (B.A.) mit 180 Credits.
🎯 Course & Curriculum
Course structure
- Introduction in the Studium and scientific working (Einführung in das Studium und wissenschaftliches Arbeiten)
- Foundations of economic sciences and core business basics (Grundlagen der Wirtschaftswissenschaften)
- Business law and quantitative methods for decision-making (Wirtschaftsrecht, Quantitative Methoden)
- Marketing fundamentals (Marketing)
- Operations and information management for business processes (Operations, Informationsmanagement)
- Business management and controlling basics (Unternehmensführung, Kostenrechnung und Controlling)
- Sales-specific modules including international positioning and strategy (International Sales and Marketing Strategy)
- Pricing and negotiation competences for sales execution (Preisfindung und Preisdurchsetzung)
- Management of customer relationships and sales steering (Management der Kundenbeziehung, Steuerung von Vertriebsorganisationen)
- Professional sales training integrated into the curriculum (begleitende professionelle Vertriebsausbildung in sechs 2-tägigen Praxistrainings)
- Bachelor thesis (Bachelor-Thesis)
Curriculum
Bachelor of Arts (B.A.) Sales und Management with 180 Credits total.
| Semester | No. of modules | Module / subject category | ECTS / CP | Semester total |
|---|---|---|---|---|
| Semester 1 | Foundations modules | Einführung in das Studium und wissenschaftliches Arbeiten | 6 | 36 |
| Grundlagen der Rechnungslegung | 6 | |||
| Wirtschaftsrecht | 6 | |||
| Quantitative Methoden | 6 | |||
| Marketing | 12 | |||
| Semester 2 | Business foundations modules | Unternehmensführung | 6 | 36 |
| Kostenrechnung und Controlling | 6 | |||
| KI: Anwendungen, Chancen, Herausforderungen | 6 | |||
| Allgemeine Betriebswirtschaftslehre | 6 | |||
| Operations | 6 | |||
| Informationsmanagement | 6 | |||
| Semester 3 | Advanced management and economic modules | Personal, Führung und Organisation | 8 | 36 |
| Volkswirtschaftslehre | 8 | |||
| Investition und Finanzierung | 6 | |||
| Englisch for Business | 6 | |||
| Management der Kundenbeziehung | 8 | |||
| Semester 4 | Sales and management specialization (Advanced Sales) | Internationales Seminar | 6 | 36 |
| International Sales and Marketing Strategy | 8 | |||
| Vertriebsrecht | 6 | |||
| Vertragsanbahnung und -abschluss | 6 | |||
| Psychologie im Verkauf | 10 | |||
| Semester 5 | Sales process management and pricing | Steuerung von Vertriebsorganisationen | 8 | 36 |
| Preisfindung und Preisdurchsetzung | 8 | |||
| Führung im Vertrieb | 8 | |||
| Systematische Akquise | 6 | |||
| Der eigene Auftritt | 6 | |||
| Semester 6 | International studies and thesis | Internationale Studien | 8 | 38 |
| Das Preisgespräch | 6 | |||
| Kundenorientierte Gesprächsführung | 6 | |||
| Die Abschlussphase | 6 | |||
| Bachelor-Thesis | 12 | |||
| Total | Core modules, Advanced Sales modules, professional sales training modules, and Bachelor Thesis | 180 CP | ||
Career outcomes
- You build job-ready sales and management competence for roles such as Sales/Vertriebsleiter/in, Key Account Manager/in, Regionalleiter/in, and Sales Project Manager/in in Germany.
- You gain structured knowledge across pricing, contract processes, and customer relationship management, helping you perform effectively in negotiations and account management from day one.
- You develop practical sales execution skills through integrated professional sales trainings aligned to the classic sales process (from lead finding to closing), improving your readiness for field roles.
- You strengthen management fundamentals (e.g., controlling and business management topics) so you can move from sales execution toward leadership and responsibility.
- You earn a Bachelor of Arts qualification in Sales & Management (180 credits), which supports your professional credibility for sales and management tracks in both national and international contexts.
- You are equipped to take on interface roles that connect sales with functions like marketing, product development, or technical departments.
Employability rate
Graduates in Sales Management and related sales leadership tracks in Germany typically have an employability rate of around 84% and an unemployment rate of about 16%, reflecting steady demand for sales professionals and commercial management skills in companies across sectors.
Together, these figures point to a generally stable career outlook if you combine your degree with practical sales/negotiation experience gained during the program.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualification or equivalent for entry to bachelor studies | International applicants can be admitted to the Bachelor Fernstudium via different access routes (for example with a university entrance qualification such as Abitur or Fachhochschulreife, or via alternative access routes described by the university for applicants without Abitur). The university states that access to the Bachelor Fernstudium can be possible even without Abitur under specific conditions. |
| Alternative access route options described by Euro-FH | Euro-FH describes alternative entry paths for applicants without Abitur, including admission based on specific vocational training/qualification pathways and the completion of an entrance assessment (Eignungsprüfung) within a defined period, as described on its admission requirements page. |
Language requirements
Euro-FH requires English language skills for students who apply to programmes taught in English. If you do not meet the listed language proof requirement, check whether the university accepts an alternative proof of English proficiency for international applicants.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | EUR 410 / per month | Euro-FH lists tuition for this programme as EUR 410.00 per month for the full-time option (36 months) and EUR 332.00 per month for the part-time option (48 months). |
Proof of financial resources
For Germany, international students typically must prove they can financially support themselves during their studies (for example, for the visa and residence permit process). Prepare documents that show your available funds according to the official German immigration guidance accepted for students.
- Proof of financial resources for living costs and study-related expenses for Germany (amount and format per official German immigration guidance)
- Bank statements and/or a suitable funding document as accepted by the German immigration authorities for student visas
Important dates
Application window
| Milestone | October - Winter intake |
|---|---|
| Application portal opens | N/A |
| Application deadline (final submit) | N/A |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | N/A |
| Semester begins | October 01, 2026 |
Pre-application & reviews
| Milestone | October - Winter intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | October - Winter intake |
|---|---|
| Application submission deadline | N/A |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | N/A |
| Official transcripts deadline | N/A |
| Certified translations deadline | N/A |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
📝 How to Apply
Check your admission route for foreign qualifications
Review Euro-FH’s international admission requirements and confirm which access route applies to you (for example with a university entrance qualification or via alternative routes described by the university). If you do not have Abitur/Fachhochschulreife, check whether the university requires an entrance assessment and what it involves. Start early because preparing the correct qualification documents can take time.
Prepare your documents for the application
Gather your passport, proof of your previous education, and any supporting documents needed for the chosen access route. If you are required to submit English language proof for your admission path, prepare the approved evidence in the format and language accepted by the university. Ensure documents are complete so your application can be assessed without delays.
Submit the application to Euro-FH
Submit your application during the university’s published application window (Euro-FH states that the study start can be flexible, so confirm the next intake timing on the programme page or admissions guidance). Provide all required information online and upload the supporting documents as requested. After submission, follow up promptly if the university requests additional documents or clarification.