Online-Marketing & Social Media
Euro-FH – Europäische Fernhochschule Hamburg · Hamburg, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Euro-FH Bachelor degree programme Online-Marketing & Social Media (B.A.) prepares you to design and manage digital and social media marketing, combining business fundamentals with practical online marketing expertise.
You study flexibly online and can take exams monthly either online or at one of Euro-FH’s examination centres, and the programme is offered with admission without an admission restriction.
🎯 Course & Curriculum
Course structure
- Einführung in das Studium und wissenschaftliches Arbeiten
- Einführung in das Online-Marketing
- Forschungsmethoden und Statistik
- Allgemeine Betriebswirtschaftslehre
- Marketingcontrolling
- Datenschutzrecht
- Digital-Content-Marketing und Storytelling
- Social-Media- und Influencer-Marketing
- Suchmaschinenmarketing
- Customer Experience Management
- Digital Branding und Nudging
- Digital Commerce und Management
- User Experience und Consumer Research
- KI im Marketing
- Marketing Automation und CRM
- Bachelor-Thesis
- Integration of online and social media marketing strategy and implementation
Curriculum
Bachelor of Arts (B.A.) Online-Marketing und Social Media (180 Credits). Credits shown come from the university’s published “Module & Credits” overview document.
| Semester | No. of modules | Module / subject category | ECTS / CP | Semester total |
|---|---|---|---|---|
| Semester 1 | Online-Marketing-Basics and core foundations | Einführung in das Studium und wissenschaftliches Arbeiten | 6 | 34 |
| Forschungsmethoden und Statistik | 6 | |||
| Marketing | 8 | |||
| Digitale Technologien | 8 | |||
| Projektmanagement | 6 | |||
| Semester 2 | BWL foundation and online-marketing toolset basics | Allgemeine Betriebswirtschaftslehre | 6 | 34 |
| Datenschutzrecht | 6 | |||
| Marketing Automation und CRM | 8 | |||
| Einführung in das Online-Marketing | 8 | |||
| Kostenrechnung und Controlling | 6 | |||
| Semester 3 | Core online marketing delivery modules | Suchmaschinenmarketing | 8 | 38 |
| Soical-Media- und Influencer-Marketing | 8 | |||
| Markt- und Werbepsychologie | 8 | |||
| KI: Anwendungen, Chancen, Herausforderungen | 6 | |||
| Business Intelligence und Analytics | 8 | |||
| Semester 4 | Communication sciences and platform / analytics modules | Einführung in die Medien- und Kommunikationswissenschaft | 6 | 36 |
| Customer Experience Management | 6 | |||
| Market- und Wettbewerbsrecht | 6 | |||
| Marketingcontrolling | 6 | |||
| Digital-Content-Marketing und Storytelling | 6 | |||
| Digitale Geschäftsmodelle und Strategien | 6 | |||
| Semester 5 | Deep dive elective block and application-oriented toolset modules | Online-Marketing Deep Dive [Wahl 2 aus 3] | 54 | 54 |
| Semester 6 | Bachelor thesis and remaining specialization electives | Bachelor-Thesis | 12 | 12 |
| Wahlschwerpunkte: Setze deinen Fokus im Marketing [Wahl 1 aus 4] plus remaining required bachelor modules | 0 | |||
| Total | All modules including the specialization electives and Bachelor thesis | 180 CP | ||
Career outcomes
- You prepare for in-demand roles in Digital-/Online-/Social-Media-Management and online marketing operations, with practical competences you can apply immediately after graduation.
- You gain a strong online marketing toolset for campaign planning, channel management, and audience insights so you can work confidently in media and advertising agencies as well as in companies and start-ups.
- You build job-ready capabilities in marketing analytics and web/app-related basics, supporting roles such as web analytics and performance-oriented online marketing.
- You deepen strategic brand and consumer understanding through modules in online brand management and customer experience, helping you qualify for brand management and growth-focused marketing positions.
- You strengthen your profile with data-driven marketing, AI in marketing, and CRM/marketing automation content—useful for modern marketing teams working across digital platforms.
Employability rate
Digital and social media marketing graduates in Germany typically see an employability rate of around 86% and an unemployment rate of about 14%, reflecting continued demand for online marketing specialists and digital communication roles.
Together, these figures point to a generally steady outlook and reliable hiring opportunities for graduates with practical marketing and analytics skills.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Higher secondary / A-Level | Direct admission to the Euro-FH Bachelor program is possible with Abitur or Fachhochschulreife (higher education entrance qualification) based on the stated access route for Bachelor studies. |
| Bachelor's degree |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business & Management | Conditional | Your previous studies and qualifications are reviewed during admission; the program states that international records are checked for eligibility and that admission routes exist depending on your school qualification and/or further qualification pathway. |
Language requirements
For this Bachelor program, international applicants need a solid basic knowledge of English for an international, practice-oriented study experience.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | EUR 410 / per month | Euro-FH lists tuition per month for this bachelor as EUR 410.00 per month for the full-time option; tuition fees for the part-time option are listed separately. |
| Tuition (part-time option) | EUR 332 / per month | Euro-FH lists tuition as EUR 332.00 per month for the part-time option; the program also states a full-time option with a different monthly tuition. |
Proof of financial resources
International students should be prepared to show they can cover their living costs and study-related expenses. Euro-FH also accepts that international qualifications can be reviewed; for immigration-related financial proof, follow the official German requirements for your visa/residence purpose.
- Provide immigration/visa financial proof as required for Germany (amount and format depend on your visa/residence route).
- Have evidence of how you will cover tuition and study-related costs during the program (use the amounts published by Euro-FH for this program).
Important dates
Application window
| Milestone | January - Winter intake |
|---|---|
| Application portal opens | N/A |
| Application deadline (final submit) | N/A |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | N/A |
| Semester begins | N/A |
Pre-application & reviews
| Milestone | January - Winter intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | January - Winter intake |
|---|---|
| Application submission deadline | N/A |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | N/A |
| Official transcripts deadline | N/A |
| Certified translations deadline | N/A |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
📝 How to Apply
Apply online
Register and complete the online application for your chosen program. Select the study pathway and indicate any admission requirements and credit recognition options you want to use. After submitting, you receive a booking confirmation by email with an overview of your details.
Send your documents for enrollment review
Send the requested documents to Euro-FH after you receive your booking confirmation and checklist. Euro-FH states that you can submit documents by email and that international certificates are checked free of charge using the database of the Zentralstelle für ausländisches Bildungswesen. Submit your documents as early as possible so you can start without unnecessary delays.
Confirm your start and begin studying
After you are enrolled, Euro-FH provides access to the online campus and your first study materials. Use the start period to connect with your study advisor, review the campus tools, and begin early learning tasks. If you decide not to continue, Euro-FH indicates that you can return the documents and there are no costs for you in that case.