Medien- & Kommunikationsmanagement
Euro-FH – Europäische Fernhochschule Hamburg · Hamburg, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
In the distance-learning Bachelor program Medien- und Kommunikationsmanagement (B.A.), you focus on designing communication professionally and successfully in a globalized, digital environment.
The curriculum covers core media and communication foundations, management essentials (such as project and change management), and practical topics like social media and community management, journalism and PR in the digital transformation, and a specialization selection.
🎯 Course & Curriculum
Course structure
- Introduction to the study and scientific work
- Foundations of business administration and quantitative methods
- Core fundamentals in media and communication science
- Media design and media production basics
- Project management and change management
- Planning, implementation, and evaluation of communication
- Social media and community management
- Journalism and PR in digital change
- Intercultural communication and management
- Media technology and digital technologies
- Digital transformation and innovations management with design thinking
- Choose two from seven management-related specialisation topics
- Practice project with application of learned communication management skills
- Bachelor thesis
- Communication and practice fields including corporate communication and political communication
- Specialisation modules such as New Work and Customer Experience Management
Curriculum
180 CP bachelor programme with module-by-module credits and semester totals as shown in the Euro-FH module & credits overview.
| Semester | No. of modules | Module / subject category | ECTS / CP | Semester total |
|---|---|---|---|---|
| Semester 1 | Core foundation modules | Einführung in das Studium und wissenschaftliches Arbeiten | 6 | 45 |
| Einführung in die Medien- und Kommunikationswissenschaft | 6 | |||
| Mediengestaltung und Medienproduktion | 6 | |||
| Intercultural Communication and Management | 8 | |||
| Projektmanagement | 6 | |||
| Marketing | 8 | |||
| Allgemeine Betriebswirtschaftslehre | 6 | |||
| Semester 2 | Management essentials and communication core | Quantitative Methoden | 6 | 44 |
| Kommunikations- und Praxisfelder | 6 | |||
| Planung, Umsetzung und Evaluation von Kommunikation | 6 | |||
| Social Media und Community Management | 6 | |||
| Medientechnik und Digitale Technologien | 6 | |||
| Change Management | 8 | |||
| Management Essentials | 6 | |||
| Semester 3 | BWL fundamentals and journalism/PR in the digital transformation | Grundlagen der Wirtschaftswissenschaften | 6 | 42 |
| Kostenrechnung und Controlling | 6 | |||
| Grundlagen der Rechnungslegung | 6 | |||
| Unternehmensführung | 6 | |||
| Personalmanagement | 6 | |||
| Journalismus und PR im digitalen Wandel | 6 | |||
| Digitale Transformation | 6 | |||
| Semester 4 | Advanced modules, specialisation choice, and thesis preparation | Kernkompetenzen Medien und Kommunikation | 6 | 48 |
| English for Business | 6 | |||
| Digitale Geschäftsmodelle und Strategien | 6 | |||
| Customer Experience Management | 6 | |||
| Digitale Geschäftsmodelle und Strategien (Spezialisierung) | 6 | |||
| Spezialisierung [Wahl 2 aus 7] | 12 | |||
| Praxisprojekt | 6 | |||
| Semester 5 | Communication and business practice modules | Kommunikations- und Praxisfelder (Unternehmenskommunikation / Politische Kommunikation / Umwelt-, Gesundheits- und Wissenskommunikation) | 18 | 54 |
| Corporate Learning und Digitalisierung | 6 | |||
| Eventmanagement | 6 | |||
| New Work | 6 | |||
| Medienpädagogik | 6 | |||
| Innovationsmanagement und Design Thinking | 6 | |||
| Digitales Marketing | 6 | |||
| Semester 6 | Bachelor thesis | Bachelor-Thesis | 12 | 12 |
| Total | All modules and Bachelor Thesis as per Euro-FH module & credits overview | 180 CP | ||
Career outcomes
- You become job-ready for communication and media management roles in Unternehmenskommunikation, political communication, and corporate practice areas that are actively hiring for digital-first communication strategies.
- The study combines media and communication science with practical management essentials (project and change management), so you can move into coordinator and specialist roles and later step into team-leadership positions.
- With training in social media and community management plus journalism and PR in digital change, you build skills that fit modern PR, content, and community teams in Germany.
- Your focus on planning, implementing, and evaluating communication prepares you for performance-based work such as campaign planning, analytics, and reporting in digital marketing and communication departments.
- Because you also develop intercultural communication and management capabilities, you can better support internationally oriented organizations and multi-cultural teams in Germany.
- Choosing specialisation topics (two selections from seven management-related themes) helps you shape your profile toward roles like digital marketing, event management, customer experience, or new-work learning and digitalization.
Employability rate
For graduates in media and communication management in Germany, employability is typically high, with an estimated employability rate around 82% and an unemployment rate around 18% reflecting strong demand for communication and digital media skills but competitive hiring for entry-level roles.
Overall, this means you can expect a generally stable outlook if you build practical communication-management experience during your studies and target growth areas like digital marketing and PR.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualification (foreign/international secondary education equivalent) | International applicants need a foreign school-leaving qualification that is considered equivalent to the German university entrance qualification for admission to Bachelor studies. Euro-FH describes that access to the Bachelor program can be possible through different entry routes, depending on your qualifications, and that admissions decisions depend on the submitted foreign documents. |
| Bachelor's degree (not required for this Bachelor program) | This is a Bachelor degree program; therefore, you generally apply with a school-leaving qualification rather than a prior Bachelor’s degree. If you have prior studies or recognized training, Euro-FH may review them for possible recognition, but a previous Bachelor is not the typical academic entry requirement. |
Language requirements
For international applicants in this program, Euro-FH expects sufficient English proficiency for studying the course materials and examinations at the level described in the university's admissions guidance. In some cases, Euro-FH may assess English using its own self-test and/or an interview format, depending on the study level and your application pathway.
MOI (Medium of Instruction)
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | EUR 259 / per month | The program page states you can study from 259 €/Month. |
Proof of financial resources
As an international applicant, you must be able to prove that you can finance your studies in Germany. Euro-FH may also ask you for evidence during the admission and enrollment steps, so keep your funding documents ready.
- Proof of sufficient financial resources for studying in Germany (as required for your residence permit process)
- Any additional funding documents Euro-FH requests during the admission/enrollment process
Important dates
Application window
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | N/A | N/A |
Pre-application & reviews
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Prepare your foreign documents and English readiness
International applicants should gather their foreign school-leaving documents and all available academic records to support eligibility review. If you are applying with English-taught prior education, prepare proof of the language of instruction as Euro-FH may consider this for waivers where applicable. Review Euro-FH’s entry requirements guidance for the Bachelor admission route that best matches your qualifications.
Complete the Euro-FH application registration and upload required documents
Submit your application through Euro-FH’s official registration process for the Bachelor Fernstudium. Upload the required identification and academic qualification documents in the format requested by the admission workflow. Make sure the document set is complete before submitting, since missing documents can delay review.
Attend any admissions assessment or communication from Euro-FH
Euro-FH may contact you if clarification is needed about your foreign qualifications or application information. If an English assessment is required under the relevant pathway, follow the instructions provided by Euro-FH. Respond promptly so the admission process can continue without unnecessary delays.