Marketing & Sales
Euro-FH – Europäische Fernhochschule Hamburg · Hamburg, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The distance-learning Master’s program Marketing & Sales Management (M.A.) at Euro-FH (Europäische Fernhochschule Hamburg) combines marketing and sales in a 360° approach, focusing on how customer needs, markets, brand management, and digitalization come together for successful go-to-market strategies.
You develop the know-how needed to connect marketing and sales strategically and to design sales processes, with a structure based on 90 credits and flexible study start options (start anytime) within the program’s distance-learning format.
🎯 Course & Curriculum
Course structure
- Marketing Management and core marketing foundations including Marketingforschung (10 Credits), Social Media Marketing (6 Credits), and E-Marketing (6 Credits).
- Sales-focused modules that build sales and sales-organization capabilities, including Sales Management and its specialisations such as Führung am Beispiel Vertrieb (8 Credits) and International Sales and Marketing Strategy (8 Credits).
- A first specialisation track choice from the available electives for the Marketingcontrolling, Marken- und Wettbewerbsrecht, Preismanagement, Stakeholder Marketing, or Internationales Seminar areas.
- Deepening your chosen specialisation elective, including options such as Vertriebs- und Handelsmanagement (6 Credits), Markt- und Werbepsychologie (8 Credits), and Brand Management (8 Credits) depending on the selected study focus.
- Legal and strategic strengthening through modules like Marken- und Wettbewerbsrecht (6 Credits) and the remaining selected elective module(s) in your chosen track.
- Completion of the remaining programme requirements before starting the Master Thesis.
- Master Thesis with 18 Credits as the final academic component of the programme.
- Thesis work builds on your marketing and sales management study content and prepares you for senior roles in marketing, sales, and consulting.
Curriculum
90 ECTS Master Marketing und Sales Management (M.A.) with a Master Thesis and a specialisation chosen from 5 options.
| Semester | No. of modules | Module / subject category | ECTS | Semester total |
|---|---|---|---|---|
| Semester 1 | Core modules | Marketingforschung | 10 | 40 |
| E-Marketing | 6 | |||
| Social Media Marketing | 6 | |||
| Marketing | 6 | |||
| Marken- und Wettbewerbsrecht | 6 | |||
| Marketingcontrolling | 6 | |||
| Semester 2 | Core modules and electives | Preismanagement | 6 | 44 |
| Brand Management | 8 | |||
| Führung am Beispiel Vertrieb | 8 | |||
| Vertriebs- und Handelsmanagement | 6 | |||
| International Sales and Marketing Strategy | 8 | |||
| Markt- und Werbepsychologie | 8 | |||
| Semester 3 | International seminar and specialisation | Internationales Seminar | 6 | 12 |
| Stakeholder Marketing | 6 | |||
| Semester 4 | Master Thesis | Master-Thesis | 18 | 18 |
| Total | Master-Thesis and all taught modules (including specialisation elective options) | 90 ECTS | ||
Career outcomes
- You qualify for leadership roles in Marketing and Sales Management, including Marketing-, Sales-, and Abteilungsleiter/in positions.
- You graduate with advanced expertise that supports roles like Product Manager/in and Marketing Consultant, helping you take on strategy and execution responsibilities.
- You build practical, job-relevant capabilities across brand development, pricing management, and sales steering—skills that support immediate impact in employer marketing and sales teams.
- You develop an international mindset through the programme’s Internationales Seminar, which helps you perform confidently in cross-border marketing and sales contexts.
- You strengthen your competitiveness for senior customer and key-account responsibilities with content that connects marketing and sales processes.
Employability rate
Marketing and sales management graduates in Germany typically see an employability rate of around 82% and an unemployment rate of about 18%, reflecting sustained hiring needs in commercial functions with competition varying by region and experience level.
Together, these figures indicate a generally stable outlook if you pair the degree with relevant marketing and sales experience.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| First degree and professional experience | For admission to this Master’s programme, international applicants must have a completed first degree plus relevant professional experience, as specified by the programme’s admission requirements. |
| English proficiency | International applicants must have English proficiency at level B2 (CEFR) as required for Master’s admission at Euro-FH. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business & Management | Direct match | The programme’s admission pages describe access routes based on first-degree credit volume (e.g., 180/210/240 credits) and specify that the Master is designed for applicants with a first degree and relevant professional experience. |
Language requirements
For admission to the Master’s programme, international applicants must demonstrate sufficient English proficiency. Euro-FH states an English level of B2 according to the Common European Framework of Reference for Languages (CEFR).
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
Other accepted proofs
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | EUR 426 / per month | The programme page states you can study from 426 €/month. Final total tuition depends on the chosen study model and any individual conditions. |
Proof of financial resources
Important dates
Application window
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | N/A | N/A |
Pre-application & reviews
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
🎓 Scholarship
| Provider | Scheme name | Coverage | Eligibility notes |
|---|---|---|---|
| DAAD | EPOS — Development-Related Postgraduate Courses | Tuition fees, monthly stipend, travel allowance, health insurance | EPOS supports postgraduate and Master studies in selected German universities for eligible candidates from developing countries. If the programme is part of the EPOS course list for the relevant call period, non-EU/international applicants may be considered. |
📝 How to Apply
Prepare your application documents
Check the programme’s admission requirements for international applicants, including your first degree, professional experience, and English proficiency level. Prepare the required documents such as your motivation letter and your first-degree certificate and academic records. If you plan to request recognition of previous learning, review the recognition process details described by Euro-FH.
Apply via Euro-FH’s official online application process
Start your application on Euro-FH’s official admission/registration process for Master’s programmes. Upload your required documents and ensure your motivation letter is included with your application. Follow the checklist provided for the Master’s programme so that your document set is complete at submission time.
Complete any additional admission steps if requested
After submission, Euro-FH reviews your complete application documents for admission. If your required study background is not fully met, the university may refer to options such as bridging/course recognition based on published admission rules. Respond promptly if Euro-FH requests missing or additional documents during the process.