Marketing
Euro-FH – Europäische Fernhochschule Hamburg · Hamburg, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Im Studiengang Marketing (B.A.) lernst du, Märkte zu analysieren, Strategien zu entwickeln und digitale Instrumente gezielt einzusetzen. Du arbeitest dabei wissenschaftlich sowie datenbasiert und baust dir ein fundiertes wirtschaftliches Fundament auf.
Der Bachelor vertieft zentrale Marketingbereiche wie Markt- und Konsumentenverhalten, strategische Planung, Markenführung und die Steuerung von Marketingmaßnahmen. Zusätzlich setzt der Studiengang einen klaren Schwerpunkt auf digitale Themen wie Customer Experience, datengetriebenes Marketing, KI und digitale Geschäftsmodelle.
🎯 Course & Curriculum
Course structure
- Introduction in the course of study and scientific work
- General business administration (Allgemeine Betriebswirtschaftslehre)
- Economics basics (Volkswirtschaftslehre)
- Research methods and statistics
- Business intelligence and analytics
- Fundamentals in marketing, strategy and decision-making
- Marketing basics and marketing controlling
- International marketing and marketing automation and CRM
- Brand management (Online Brand Management) and online consumer research
- Digital and innovative marketing topics such as customer experience management, social media and influencer marketing, and online content marketing and storytelling
- Selection from marketing specialization focus areas (four specialization options)
- Data-driven marketing and data storytelling options
- KI in marketing (AI in marketing)
- Marketing-related law and compliance topics such as Datenschutzrecht, Marken- und Wettbewerbsrecht
- Advanced marketing tools and application of research and analytics
- Preparation work that leads into the bachelor thesis
- Bachelor thesis (Bachelor-Thesis)
- Application of marketing research, analytics, and strategic reasoning in the thesis
Curriculum
180 CP Bachelor of Arts (B.A.) Marketing. Credits are shown as published in Euro-FH’s module and credits overview.
| Semester | No. of modules | Module / subject category | ECTS / CP | Semester total |
|---|---|---|---|---|
| Semester 1 | Core modules and marketing fundamentals | Einführung in das Studium und wissenschaftliches Arbeiten | 6 | 47 |
| Allgemeine Betriebswirtschaftslehre | 6 | |||
| Volkswirtschaftslehre | 8 | |||
| Grundlagen des Rechnungswesens | 6 | |||
| Marketing | 8 | |||
| Einführung in das Online-Marketing | 8 | |||
| Datenschutzrecht | 6 | |||
| Semester 2 | Marketing controlling, law, and research base | Marketingcontrolling | 6 | 51 |
| Marken- und Wettbewerbsrecht | 6 | |||
| International Marketing | 6 | |||
| Forschungsmethoden und Statistik | 6 | |||
| Projektmanagement | 6 | |||
| KI: Anwendungen, Chancen, Herausforderungen | 6 | |||
| Business Intelligence und Analytics | 8 | |||
| Marketing Automation und CRM | 8 | |||
| Semester 3 | Specialisation focus modules and data/UX blocks | Markt- und Werbepsychologie | 8 | 50 |
| Markenpsychologie, Kundenbeziehungen und Kampagnen | 6 | |||
| Marketingcontrolling | 6 | |||
| Customer Experience Management | 6 | |||
| Social Media und Influencer Marketing | 8 | |||
| KI im Marketing | 8 | |||
| Social Media und Influencer Marketing | 8 | |||
| Semester 4 | Digital marketing, electives and Bachelor thesis | Suchmaschinenmarketing | 8 | 57 |
| Digitale Geschäftsmodelle und Strategien | 6 | |||
| Digital Content Marketing und Storytelling | 6 | |||
| Management im Handel/E-Commerce | 6 | |||
| E-Business Management | 6 | |||
| Mobile Marketing und App-Development | 6 | |||
| Bachelor-Thesis | 12 | |||
| Total | Bachelor of Arts (B.A.) Marketing programme modules and Bachelor thesis | 180 CP | ||
Career outcomes
- You learn to think strategically about markets and marketing decisions, preparing you for roles like Marketing Manager and Brand Manager.
- Your training in data-driven marketing, business intelligence, and analytics supports job-ready performance marketing and marketing analyst positions.
- By covering customer experience and CRM, you gain practical skills for CRM Manager and customer-focused digital marketing careers.
- Specialization options help you align your studies with in-demand directions such as digital and mobile commerce, UX and usability, and data-driven marketing.
- With a Bachelor of Arts in Marketing (B.A.), you hold a globally understandable academic qualification for careers in marketing teams, agencies, and digital organizations.
- You build decision-making competence from the first idea to implementation, giving you an advantage in growth, innovation, and transformation-focused environments.
Employability rate
Marketing graduates in Germany typically see an employability rate of around 80% and an unemployment rate of about 20%, reflecting steady demand across marketing, brand, and digital business roles.
Together, these figures point to a generally stable outlook, especially when you combine strategy with data, CRM, and digital marketing skills that employers need.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualification or equivalent | For Bachelor admission, the university states access is also possible without Abitur under defined access routes, while also allowing direct access with Abitur or Hochschulreife (foreign/foreign-equivalent qualifications are reviewed as part of admission). |
| Bachelor's degree |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business & Management | Direct match | International applicants typically match best when their prior studies or qualification content includes business, marketing, or management topics; final assessment is based on the submitted qualifications and documents. |
Language requirements
The Euro-FH Bachelor Marketing (B.A.) is taught as a German study with support materials; for international applicants, the university describes English as an important basis for the programme and includes guidance on an English self-test for Bachelor programmes.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | EUR 259 / per month | The program page states you can study from 259 EUR per month. |
Proof of financial resources
Germany student visa financial proof is required for your stay in Germany; prepare documents that show sufficient funds for living costs and tuition where applicable, in line with the German immigration requirements.
- Proof of sufficient funds for your stay in Germany (as required for a student visa/residence permit).
- Any tuition or semester contribution payment documents required by the university for enrolment/visa documentation.
Important dates
Application window
| Milestone | October - Winter intake | July - Summer intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | N/A | N/A |
Pre-application & reviews
| Milestone | October - Winter intake | July - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | October - Winter intake | July - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Apply through the Euro-FH admissions process
Register and submit your application through the Euro-FH application flow. Provide your education documents and any required supporting materials for admission review. If you are applying with non-traditional access routes, ensure you select the correct access path and submit the evidence required by the university.
Prepare language basis for an international study context
Review the university’s guidance on English readiness for Bachelor programmes. Use the provided approach (including the self-test guidance for English readiness mentioned by the university) to check whether you have sufficient English foundation for programme study. If you have proof of English achievement from previous education, include it with your application documents as appropriate.
Complete admission steps and upload documents correctly
Ensure all submitted certificates and transcripts for your foreign qualifications are included. Double-check document quality and completeness before final submission so the admissions review can be completed without delays. If the university requests additional information or documents, respond promptly within the stated timelines.