BWL & Wirtschaftspsychologie
Euro-FH – Europäische Fernhochschule Hamburg · Hamburg, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Der Studiengang BWL & Wirtschaftspsychologie (B.Sc.) verbindet Betriebswirtschaftslehre mit wirtschaftspsychologischen Inhalten und bereitet dich auf eine Karriere in Bereichen wie Personalmanagement und Führung, Marketing und Marktforschung sowie Consulting und Training vor.
Du lernst, wie Menschen in Unternehmen denken, entscheiden und handeln, und wie du betriebswirtschaftliche Aufgabenstellungen mithilfe psychologischer Expertise praxisnah bearbeitest. Zusätzlich spezialisierst du dich in zwei von zehn Themengebieten der Wirtschaftspsychologie.
🎯 Course & Curriculum
Course structure
- Einführung in das Studium und wissenschaftliches Arbeiten (Einführung in das Studium, Wissenschaftliches Arbeiten).
- Allgemeine Betriebswirtschaftslehre (Grundlagen der ABWL).
- Grundlagen der Psychologie (Allgemeine Psychologie, Differentielle Psychologie, Sozialpsychologie).
- Personalmanagement (Personalmanagement).
- Betriebswirtschaftslehre and Skills: Buchführung und Bilanzierung, Kostenrechnung und Controlling, Wirtschaftsrecht.
- Statistik und Forschungsmethoden in der Praxis (Statistik für die Psychologie; Forschungsmethoden in der Praxis).
- Eignungsdiagnostik und Personalentwicklung.
- Marketing and change topics (Marketingstrategie; Change Management, including Kommunikation und Konfliktmanagement).
- Specialisation selection in two areas (each 8 credits) from the provided Wirtschaftspsychologie focus topics.
- Core study work covering organisational and business psychology competences (e.g., Arbeits-, Organisations- und Wirtschaftspsychologie 1 and 2, Interkulturelle Psychologie).
- Project work and practical application modules that build competence for business and HR contexts.
- Bachelor Thesis (Bachelor-Thesis) with 12 credits.
- Independent academic work guided by the bachelor-thesis process described in the study and examination regulations.
Curriculum
180 ECTS bachelor programme with compulsory modules (BWL, Wirtschaftspsychologie, skills and business foundations), two elective specialisation modules (choice of 2 from 10), and a Bachelor-Thesis.
| Semester | No. of modules | Module / subject category | ECTS / CP | Semester total |
|---|---|---|---|---|
| Semester 1 | Compulsory modules (foundation in study skills, business fundamentals, psychology basics, and HR basics) | Einführung in das Studium und wissenschaftliches Arbeiten (Einführung in das Studium 2 Credits; Wissenschaftliches Arbeiten 4 Credits) | 6 | 32 |
| Allgemeine Betriebswirtschaftslehre (Grundlagen der ABWL) | 6 | |||
| Grundlagen der Psychologie (Allgemeine Psychologie 4 Credits; Differentielle Psychologie 4 Credits; Sozialpsychologie 4 Credits) | 12 | |||
| Personalmanagement (Personalmanagement 4 Credits) | 4 | |||
| Strategisches Personalmanagement | 2 | |||
| Kommunikation und Konfliktmanagement (Seminar) | 2 | |||
| Semester 2 | Compulsory modules (accounting, English, statistics, and market-oriented business subjects) | Grundlagen der Rechnungslegung (Buchführung und Bilanzierung) | 6 | 40 |
| English for Business | 6 | |||
| Statistik für die Psychologie (Statistik für die Psychologie 5 Credits; Webinar 1 Credit) | 6 | |||
| Marketing (Marketingstrategie 4 Credits; Marketing-Mix 4 Credits) | 8 | |||
| Volkswirtschaftslehre | 8 | |||
| New Work | 6 | |||
| Semester 3 | Compulsory modules (business controlling, project management, digital work, and applied psychology methods) | Kostenrechnung und Controlling | 6 | 52 |
| Projektmanagement | 6 | |||
| Digitale Arbeit | 8 | |||
| Psychologische Handlungskompetenz | 6 | |||
| Forschungsmethoden in der Praxis | 6 | |||
| Arbeits-, Organisations- und Wirtschaftspsychologie 1 | 8 | |||
| Arbeits-, Organisations- und Wirtschaftspsychologie 2 | 6 | |||
| Semester 4 | Advanced compulsory modules plus elective specialisation modules (choose 2 out of 10) | Eignungsdiagnostik und Personalentwicklung | 8 | 58 |
| Interkulturelle Psychologie | 8 | |||
| Unternehmensführung | 6 | |||
| Wirtschaftsrecht | 6 | |||
| Personalmanagement | 8 | |||
| Investition und Finanzierung | 6 | |||
| Spezialisierung (Wahlpflichtmodule, 2 modules from the elective pool; total 16 credits) | 16 | |||
| Semester 5–6 | Bachelor-Thesis and completion phase | Bachelor-Thesis | 12 | 12 |
| Total | All compulsory modules (BWL, Wirtschaftspsychologie, skills and business foundations), elective specialisation modules (choice of 2 from 10), and Bachelor-Thesis | 180 CP | ||
Career outcomes
- You graduate with a B.Sc. that combines business administration and Wirtschaftspsychologie, helping you qualify for roles at the intersection of HR, people development, and business decision-making.
- You build job-ready skills in topics directly used in hiring and talent functions, including Personalmanagement, Eignungsdiagnostik, and Personalentwicklung.
- You gain practical, business-relevant competence for marketing, change, and organisational transformation with modules like Marketingstrategie and Change Management.
- You develop data and research foundations for evidence-based work in organisations through Statistik für die Psychologie and Forschungsmethoden in der Praxis.
- You can position yourself for consulting and training roles by learning how to apply psychology concepts to business settings and develop organisational capabilities.
- You gain international exposure through an International Seminar component, supporting career readiness for international teams and cross-border employers.
- This programme supports progression into specialist and leadership paths in HR, training, consulting, and management-related roles as your experience grows.
Employability rate
Graduates with backgrounds in business administration and business psychology typically see an employability rate of around 86% and an unemployment rate of about 14% in Germany, reflecting ongoing hiring needs in HR, marketing, consulting, and organisational development roles.
Together, these figures point to a steady career outlook for applicants who use the programme’s combination of business and psychology skills to qualify for in-demand employer needs.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Higher education entrance qualification (with and without Abitur) | Euro-FH states that this Bachelor program offers access with and without Abitur and that there is no NC (no numerus clausus) for admission. |
Language requirements
For admission to the Bachelor of Science program Betriebswirtschaftslehre & Wirtschaftspsychologie (B.Sc.) at Euro-FH, international applicants must provide proof that they can study in the program language. The program includes English for Business, and applicants should be prepared to work with English learning materials.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | EUR 0 / per year | |
| Semester fee | EUR 0 / per semester |
Proof of financial resources
Important dates
Application window
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | N/A | N/A |
Pre-application & reviews
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Choose your study start and entry route
Confirm your intended study variant and entry route based on the official Euro-FH information for this Bachelor program. International applicants should align their documents to the access pathway (with or without Abitur) described by the university. Start preparing credential documents early to avoid delays in credential review and document upload.
Apply through the university’s official application process
Submit your application during the published application window for the selected intake. Upload the required documents and ensure that your academic records and identification documents are included in the application package. Keep your login details and application confirmation so you can respond quickly if admissions requests clarification or additional documents.
Provide any additional documents requested by admissions
If the university requests missing documents or clarifications, respond within the stated timeframe. For students with foreign qualifications, ensure that your qualification evidence is complete and can be assessed by the admissions team. After document verification, you will receive the next steps toward enrollment.