Marketing und Vertrieb (B.A.)
DIPLOMA Hochschule Hamburg · Hamburg, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Wähle im Bachelorstudium Betriebswirtschaftslehre (B.A.) das Wahlpflichtmodul Marketing und Vertrieb und spezialisiere Dich während Deines Studiums auf Themen wie die digitale Marktforschung, das Controlling sowie die strategische Entwicklung von Marketingmaßnahmen.
Im Modul entwickelst Du praxisrelevantes Wissen unter anderem anhand von Fallbeispielen, lernst den Erfolg von Aktivitäten belastbar zu messen und beschäftigst Dich auch mit relevanten rechtlichen Themen wie Urheber- und Internetrecht.
🎯 Course & Curriculum
Course structure
- Wirtschaftswissenschaftliche Grundlagen
- Wissenschaftliches Arbeiten
- Quantitative Methoden
- Externes Rechnungswesen
- Marketing und Marktforschung
- Wirtschaftsrecht
- Personal und Organisation
- Produktion und Beschaffung
- Marketing und Vertrieb: Methoden der Marktforschung und der e-Marktforschung; Strategisches Marketing- und Vertriebsmanagement; Controlling in Marketing und Vertrieb; Digitales Marketing; Urheber- und Internetrecht
- Praxisphase
- Bachelor-Thesis und Kolloquium
Curriculum
The 7-semester distance-learning B.A. comprises 132 ECTS of compulsory business and methodological modules, an 18 ECTS Marketing und Vertrieb elective module, an 18 ECTS practical phase, and a 12 ECTS bachelor thesis with colloquium. DIPLOMA publishes ECTS at module level, while the contact-block schedule varies between summer-semester and winter-semester entry; the table therefore follows the official curriculum blocks rather than assigning unsupported credit totals to individual semesters.
| Semester | No. of modules | Module / subject category | ECTS / CP | Semester total |
|---|---|---|---|---|
| Semesters 1–7 | Compulsory modules | Wirtschaftswissenschaftliche Grundlagen | 10 | 132 |
| Wissenschaftliches Arbeiten | 8 | |||
| Quantitative Methoden | 12 | |||
| Externes Rechnungswesen | 12 | |||
| Marketing und Marktforschung | 10 | |||
| Wirtschaftsrecht | 10 | |||
| Personal und Organisation | 8 | |||
| Produktion und Beschaffung | 8 | |||
| Volkswirtschaftslehre | 8 | |||
| Finanzierung und Investition | 8 | |||
| Soft Skills | 5 | |||
| Internes Rechnungswesen | 10 | |||
| Unternehmensführung | 14 | |||
| Business Englisch | 9 | |||
| Second half of the standard period of study | Wahlpflichtbereich: Marketing und Vertrieb | Marketing und Vertrieb: Methoden der Marktforschung und der e-Marktforschung; Strategisches Marketing- und Vertriebsmanagement; Controlling in Marketing und Vertrieb; Digitales Marketing; Urheber- und Internetrecht | 18 | 18 |
| Final study phase | Abschlussmodule | Praxisphase | 18 | 30 |
| Bachelor-Thesis und Kolloquium | 12 | |||
| Total | Compulsory business and methodological modules, the Marketing und Vertrieb elective module, practical phase, bachelor thesis, and colloquium | 180 ECTS | ||
Career outcomes
- Helps you qualify for marketing and sales roles by training you to develop sales strategies and marketing measures and implement them efficiently.
- Builds job-relevant capabilities for digital market research and digital marketing, so you can support data-driven growth in real companies and start-ups.
- Strengthens your controlling and measurement mindset, enabling you to evaluate marketing activities with measurable results.
- Prepares you for a broad set of business environments, including marketing departments in companies as well as business roles connected to controlling.
- Supports career readiness for leadership responsibilities by providing the marketing and sales competencies that are needed for advanced tasks.
Employability rate
Social work and social pedagogy graduates in Germany typically see an employability rate of around 88% and an unemployment rate of about 12%, reflecting steady demand from public and welfare-sector employers who continue to need qualified staff.
Together, these figures point to a stable career outlook with reliable opportunities in public, non-profit, and community settings.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Higher-education access qualification (foreign qualifications) | For this programme, you need a higher-education access qualification to study at the DIPLOMA. If you have completed your school or education in another country, you must show that your foreign qualification is equivalent for admission. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business & Management | Direct match | The Marketing und Vertrieb (B.A.) specialisation is part of the Bachelor’s programme in Business Administration, so prior study in business and related areas is generally aligned with the programme focus. |
Language requirements
The DIPLOMA admission process requires proof of sufficient language skills to follow your studies. For students with foreign qualifications, language requirements are assessed in line with the programme and study format; if an English-taught option is used, you must provide the relevant English proficiency evidence as requested by the admission process.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | EUR 0 / per year | The DIPLOMA lists tuition as flexible monthly study fee rates for Bachelor programmes in distance learning (Fernstudium) and in person (Präsenzstudium). Exact course-specific yearly tuition for Marketing und Vertrieb (B.A.) is not published on the pages reviewed. |
| Semester fee | EUR 0 / per semester | No separate Germany-style semester contribution amount is published for this specific bachelor programme on the pages reviewed. |
Proof of financial resources
International applicants must be able to finance their studies in Germany. The university’s international guidance typically supports visa and enrolment planning, but the exact financial proof amount depends on the German immigration process used for your visa application.
Important dates
Application window
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application portal opens | April 01, 2026 | October 01, 2025 |
| Application deadline (final submit) | July 15, 2026 | January 15, 2026 |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | October 01, 2026 | April 01, 2026 |
Pre-application & reviews
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Prepare your eligibility documents
Check that you meet the international admission criteria for this Bachelor programme based on your foreign qualifications. Gather your passport and the certified copy of your school-leaving qualification (and any additional previous higher-education documents if applicable). If your documents are not in German, arrange certified translations as required for your application package.
Complete the online application
Submit your application through the DIPLOMA’s official online application form. Fill in your personal details and programme choice, and upload the required documents during the application. Make sure your uploads are complete before submitting, as missing items can delay your processing.
Attend any required admission steps and follow up
After submitting, follow the instructions from the DIPLOMA admission process for your specific case. If your equivalency assessment is needed for foreign qualifications, respond promptly to any requests for clarification or additional documents. Keep track of deadlines for final submission items that may be requested later.