Destinations- und Eventmanagement (B.A.)
DIPLOMA Hochschule Hamburg · Hamburg, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Mit dem Wahlpflichtmodul Destinations- und Eventmanagement spezialisierst Du Dich während Deines Bachelorstudiums BWL (B.A.) auf Themen im internationalen Tourismus-, Hotel- und Eventmarkt. Du lernst, Destinationen professionell zu managen und erfolgreiche Veranstaltungen von der Idee bis zur Umsetzung zu planen und durchzuführen.
Im Mittelpunkt stehen praxisnahe Strategien für Eventkonzepte und Tourismusplanung sowie die Zusammenarbeit mit unterschiedlichen Akteur:innen. Du entwickelst kreative Lösungen, kalkulierst Budgets und behältst dabei stets Trends, Nachhaltigkeit und Wirtschaftlichkeit im Blick.
🎯 Course & Curriculum
Course structure
- Wirtschaftswissenschaftliche Grundlagen
- Wissenschaftliches Arbeiten
- Quantitative Methoden
- Externes Rechnungswesen
- Marketing und Marktforschung
- Wirtschaftsrecht
- Personal und Organisation
- Produktion und Beschaffung
- Volkswirtschaftslehre
- Finanzierung und Investition
- Praxisphase
- Soft Skills
- Internes Rechnungswesen
- Destinations- und Eventmanagement
- Unternehmensführung
- Bachelor-Thesis und Kolloquium
- Business Englisch
Curriculum
The 180 ECTS curriculum combines compulsory business and methodological modules with the Destinations- und Eventmanagement specialisation, a practical phase, and the Bachelor thesis with colloquium. Modules extending across multiple semesters follow the official part-time study plan for students beginning in the winter semester.
| Semester | No. of modules | Module / subject category | ECTS / CP | Semester total |
|---|---|---|---|---|
| Semester 1 | Compulsory foundation modules | Wirtschaftswissenschaftliche Grundlagen | 10 | 18 |
| Wissenschaftliches Arbeiten | 8 | |||
| Semesters 1–2 | Compulsory quantitative methods module | Quantitative Methoden | 12 | 12 |
| Semester 2 | Compulsory accounting module | Externes Rechnungswesen | 12 | 12 |
| Semesters 2–3 | Compulsory marketing and market research module | Marketing und Marktforschung | 10 | 10 |
| Semester 3 | Compulsory law, personnel and organisation modules | Wirtschaftsrecht | 10 | 18 |
| Personal und Organisation | 8 | |||
| Semester 4 | Compulsory operations, economics and finance modules | Produktion und Beschaffung | 8 | 24 |
| Volkswirtschaftslehre | 8 | |||
| Finanzierung und Investition | 8 | |||
| Semesters 4–5 | Practical phase | Praxisphase | 18 | 18 |
| Semester 5 | Compulsory communication and management accounting modules | Soft Skills | 5 | 15 |
| Internes Rechnungswesen | 10 | |||
| Semesters 5–6 | Wahlpflichtbereich: Destinations- und Eventmanagement | Destinations- und Eventmanagement | 18 | 18 |
| Semester 6 | Compulsory corporate management module | Unternehmensführung | 14 | 14 |
| Semesters 6–7 | Bachelor thesis and colloquium | Bachelor-Thesis und Kolloquium | 12 | 12 |
| Semester 7 | Compulsory business language module | Business Englisch | 9 | 9 |
| Total | Compulsory business, economics, law, methodological and language modules, Destinations- und Eventmanagement specialisation, practical phase, and Bachelor thesis with colloquium | 180 ECTS | ||
Career outcomes
- You qualify for roles in destinations marketing, tourism organizations, and tourism-related institutions where planning and coordination skills are essential.
- The Destinations- und Eventmanagement focus prepares you for event-oriented career paths in event agencies, event operators, and the wider meetings, incentives, congresses, and events environment.
- You build job-ready competence in project management and the end-to-end handling of event ideas through to implementation, so you can contribute immediately in structured teams.
- You gain practical skills in concept development, budgeting, and sustainable decision-making that employers commonly look for in tourism and event departments.
- With a Bachelor of Arts qualification, you can pursue entry and growth opportunities in local/regional development and destination strategy work as well as operational event coordination.
Employability rate
For destinations- and eventmanagement related graduates in Germany, employability is typically strongly supported by sustained demand for professionals in tourism and events, with an estimated employability rate of about 82% and an estimated unemployment rate of about 18%.
Together, these figures indicate a generally stable career outlook for graduates who build practical event and destination planning skills.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Higher education entrance qualification (foreign school or prior study) | International applicants can qualify for a degree at DIPLOMA Hochschule using a foreign school-leaving qualification (Hochschulzugangsberechtigung) or successfully completed study semesters at a higher-education institution that is recognized and accepted for admission in Germany. DIPLOMA also states that foreign educational records are assessed for recognition using the ZAB/anabin information and related admission databases. |
| If you do not have direct university entrance: preparatory path | If you do not have direct university entrance qualification, DIPLOMA describes a route via preparatory and language courses leading to the Feststellungsprüfung (FSP). DIPLOMA notes that preparatory course and FSP admission require an entrance assessment and good German knowledge at B1 as a prerequisite. |
| Language proof for admission (minimum B2 mentioned by DIPLOMA) | DIPLOMA states that admission-related documents include proof of German or English language skills of at least B2 (example certificates mentioned include IELTS 5.5 among others). For conditional pre-approval for visa applications in some countries, DIPLOMA notes that proof of at least A1 may be required for that specific preliminary step. |
Language requirements
For admission to DIPLOMA Hochschule programs, you need to provide proof of German and/or English language skills at the level stated by the university for international applicants. If your visa application requires a preliminary approval in some countries, DIPLOMA notes that a lower language level proof (A1) may be needed for that conditional pre-approval step.
MOI (Medium of Instruction)
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | EUR 0 / per year | |
| Semester fee | EUR 0 / per semester |
Proof of financial resources
International students usually need to demonstrate sufficient funds for studying and living in Germany when applying for a student visa. Use the official German embassy and immigration guidance for your country to confirm the required blocked account amount and proof format.
- Blocked account amount as required by official German embassy or immigration guidance for your visa application
- Any additional fund-proof documents requested by the German authorities for your specific visa route
Important dates
Application window
| Milestone | October - Winter intake |
|---|---|
| Application portal opens | N/A |
| Application deadline (final submit) | N/A |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | N/A |
| Semester begins | October 01, 2026 |
Pre-application & reviews
| Milestone | October - Winter intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | October - Winter intake |
|---|---|
| Application submission deadline | N/A |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | N/A |
| Official transcripts deadline | N/A |
| Certified translations deadline | N/A |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
🎓 Scholarship
| Provider | Scheme name | Coverage | Eligibility notes |
|---|---|---|---|
| DAAD | EPOS — Development-Related Postgraduate Courses | Tuition fees, monthly stipend, travel allowance, health insurance |
📝 How to Apply
Prepare your eligibility and document plan
International applicants should first confirm that your foreign school-leaving qualification or prior study can qualify you for direct admission, or check the alternative preparatory and FSP route described by DIPLOMA. If you do not have direct university entrance qualification, you may need to plan for preparatory courses and the Feststellungsprüfung pathway. Start early to arrange certified copies and certified translations of all prior-education records.
Provide the required certified documents for admission review
DIPLOMA states that international applicants must submit all foreign prior-education records in certified form, together with a certified German translation, plus identity proof and a tabular CV. DIPLOMA also states that language proof of at least B2 is part of the admission-related document set. Ensure your documents are complete before submission to avoid delays during review.
Apply and complete the admission steps with DIPLOMA
Submit your application through DIPLOMA’s admissions process for international students and follow the next-step instructions provided after your application documents are checked. DIPLOMA’s international guidance also references that some countries may require conditional pre-approval for visa purposes after document review in digital form. Keep an eye on any specific language evidence needed for conditional pre-approval if your visa route asks for it.