Master's in Sports Management and Media (M.A.)

Business & Management
Opens for applications 29 April
Overview

The Master's Sports Management and Media (M.A.) program at Munich Business School (MBS) is designed for students passionate about the sports industry and media. The curriculum combines business management principles with specialized knowledge in sports marketing, event management, media production, and digital communication. Students gain hands-on experience through real-world projects, internships, and collaboration with industry partners. This program is ideal for individuals seeking careers in sports organizations, media companies, or entrepreneurial ventures within the sports sector.
 

Degree:Master’s
University:Munich Business School
Campus:Munich
Intakes:February and September
Total Credits:90 ECTS
Application Fee:60 EURO
URL:https://www.munich-business-school.de/en/master/master-sports-management-and-media
Program Detail
Duration:1 year
Tuition Fee:25740 EURO
Format:Full-time
Attendance:On Campus Learning
Study Gap:10 years and more
Fees & Funding

Fees and Funding: Enrollment fee: for international students, EURO 1,490
 

Course Structure/ What You’ll Learn:

1st Semester
Core Modules
Sports Management Fundamentals
Principles of Sports Management
Sports Economics
Sports Marketing and Branding
Marketing Strategies in Sports
Branding and Sponsorship in Sports
Leadership and Organizational Behavior
Leadership in Sports Organizations
Organizational Development in Sports
Data Analytics and Decision Making
Data-Driven Decision Making in Sports
Research Methods
2nd Semester
Core Modules
Media and Communication in Sports
Sports Journalism and Media Relations
Digital Media and Content Creation
Event and Facility Management
Planning and Managing Sports Events
Sports Facility Management
Legal and Ethical Aspects in Sports
Sports Law and Governance
Ethics in Sports
Elective Courses (Choose one or more):
Sustainability in Sports
Esports Management
3rd Semester
Specialization Tracks (Choose one track)
Sports Marketing and Branding
Advanced Sports Marketing Strategies
Emotional Branding in Sports
Digital Media and Content Creation
Social Media Strategies for Sports
Video Production and Storytelling
Sports Event and Project Management
International Sports Event Management
Project Management in Sports
Electives (Optional)
Negotiation Skills for Sports Managers
Advanced Topics in Sports Media
4th Semester
Master’s Thesis
 

Entry Requirement
Academic:The main requirement for admission to the Master's International Business study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly;
Language:
  • IELTS - 6.5
  • TOEFL - 85 (iBT)
  • PTE - 56
  • Duolingo - 115
Key Information
Key Info:Rolling admission
Loan Availability:Yes
Important Dates:

Spring semester (Master's International Business only)

Application guideline for Europeans (no visa): December 10
Application guideline for non-Europeans (visa required): October 31
Applicants from Vietnam, China, and India should allow an extra month to apply for the relevant visas.

Winter semester

Application guideline for Europeans (no visa): July 15
Application guideline for non-Europeans (visa required): April 30
 

Contact Us

Shakil Education Group

Adviser

Adviser

+8801880000095

info@shakiledu.com

Lift-3 & 5, House #63/C, Mir Taj Square, New Lazz Pharma Building, (Dhanmondi-32 Signal, West Panthapath Road), Dhaka-1205, Bangladesh

How To Apply

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