Marketing & Brand M.A. in Munich, Germany

Master International Marketing and Brand Management (M.A.)

Business & Management

Opens for applications 29 April

Overview

The Master International Marketing and Brand Management (M.A.) program at Munich Business School (MBS) is designed for students who want to excel in global marketing, brand strategy, and digital transformation. The curriculum focuses on developing skills in international marketing, consumer behavior, brand management, and data-driven decision-making. Students gain hands-on experience through real-world projects, internships, and collaboration with industry partners. This program is ideal for individuals seeking careers in multinational corporations, marketing agencies, or entrepreneurial ventures.

Degree:	Master’s
University:	Munich Business School
Campus:	Munich
Intakes:	February and September
Total Credits:	90 ECTS
Application Fee:	60 EURO
URL:	https://www.munich-business-school.de/en/master/master-international-marketing-and-brand-management

Program Detail

Duration:	1 year
Tuition Fee:	25740 EURO
Format:	Full-time
Attendance:	On Campus Learning
Study Gap:	10 years and more
Fees & Funding	Fees and Funding: Enrollment fee: for international students, EURO 1,490
Course Structure/ What You’ll Learn:	1st Semester Core Modules International Marketing Fundamentals Global Marketing Strategies Consumer Behavior Brand Management Strategic Brand Management Brand Equity and Positioning Digital Marketing Digital Marketing Tools and Platforms Social Media Marketing Data Analytics and Decision Making Marketing Analytics Research Methods Leadership and Organizational Behavior Leadership Skills for Marketers Cross-Cultural Communication 2nd Semester Core Modules Advanced Marketing Strategies Product Development and Innovation Pricing Strategies Sales and Customer Relationship Management Sales Force Management CRM Systems and Tools Global Market Entry Strategies International Market Research Market Entry Models Elective Courses (Choose one or more): Sustainability in Marketing Digital Transformation and Marketing 3rd Semester Specialization Tracks (Choose one track) Global Brand Leadership Luxury Brand Management Emotional Branding Digital Marketing and E-Commerce Advanced Digital Marketing Strategies E-Commerce and Omnichannel Management Innovation in Marketing Marketing in the Age of AI New Trends in Consumer Insights Electives (Optional) Negotiation Skills for Marketing Professionals Advanced Topics in International Marketing 4th Semester Master’s Thesis

Entry Requirement

Academic:	The main requirement for admission to the Master's International Marketing and Brand Management study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for
Language:	IELTS - 6.5 TOEFL - 85 (iBT) PTE - 56 Duolingo - 115

Key Information

Key Info:	Rolling admission
Loan Availability:	Yes
Important Dates:	Spring semester (Master's International Business only) Application guideline for Europeans (no visa): December 10 Application guideline for non-Europeans (visa required): October 31 Applicants from Vietnam, China, and India should allow an extra month to apply for the relevant visas. Winter semester Application guideline for Europeans (no visa): July 15 Application guideline for non-Europeans (visa required): April 30

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How To Apply

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