Business administration (BWL), a subfield of economics, is a specialized interdisciplinary field within the social sciences. It examines economic activity from the microeconomic perspective of the company. This distinguishes business administration from economics, which deals with macroeconomic processes. The Bachelor's program in Business Administration at the University of Potsdam consistently combines a high academic standard with a solid application-oriented approach.
The Bachelor's degree program in Business Administration is designed as a single-subject bachelor's degree program. It provides a comprehensive spectrum of basic and advanced business administration knowledge in areas such as bookkeeping, accounting, corporate finance, marketing, organization, human resources management, start-up and innovation management, and business informatics, as well as in the areas of mathematics and statistics, which serve as central methodological foundations. It is designed for students who aspire to align their careers with business administration.
In this respect, this program differs from the dual-subject bachelor's degree program in Business Administration which is unique in combining and coordinating business administration with a second subject of nearly equal importance. Another defining element of the single-subject business administration program is the integrated profile subject of economics or business law.
