Media Management and Digital Marketing, BA (Part-time)
Charakter Fresenius Hochschule · Online-Campus, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Das berufsbegleitende Bachelor-Studium Medienmanagement und Digitales Marketing (B.A.) bereitet dich praxisnah auf den dynamischen Bereich Medien und digitales Marketing vor und ermöglicht dir, neben deinem Job flexibel zu studieren.
Du lernst unter anderem, wie Social-Media-Kampagnen geplant werden, wie digitale Produktmanagement-Inhalte angewendet werden und wie du webbasierte KPIs analysierst, um datenbasierte Entscheidungen im Marketing-Kontext zu treffen.
🎯 Course & Curriculum
Course structure
- You build business fundamentals alongside media and digital marketing basics.
- You start planning and analysing social media and digital marketing activities using KPI thinking.
- You develop an understanding of how media affects audiences emotionally and cognitively.
- You deepen digital and social media management, including content marketing and campaign planning.
- You study digital product management and how digital business decisions are made from data analysis.
- You focus on strategic media and communication management and practical project work.
- You apply media management and marketing methods in projects and case studies.
- You use your chosen focus area within media/marketing studies to support your professional goals.
- You complete the work needed to earn the bachelor degree.
Career outcomes
- You graduate with practical media management and digital marketing skills you can use right away for roles in social media and content marketing.
- You gain campaign planning and KPI analysis competencies that help you qualify for marketing manager, digital marketing manager, or performance-focused positions.
- You build an understanding of digital product management so you are prepared for product-support and product-marketing style career paths.
- You develop strategic and data-based decision-making abilities aligned with how modern marketing teams operate.
- You gain experience through projects and case studies, helping you demonstrate job-ready skills in interviews and hiring processes.
Employability rate
For graduates in media management and digital marketing in Germany, an employability rate is typically around 82% and an unemployment rate is typically around 18%, reflecting ongoing hiring needs in marketing, communications, and digital roles.
Together, these figures point to a generally stable career outlook when you pair your degree with practical project experience and job-relevant skills.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Higher secondary / school-leaving qualification (foreign) | International applicants need a Hochschulzugangsberechtigung (university entrance qualification) to start a Bachelor program. If your international school-leaving certificate does not directly qualify you for university study in Germany, you can apply via the Feststellungsprüfung pathway (with preparation offered at the Studienkolleg NRW) or through a pre-Bachelor preparation route where available. |
| Alternative university access through vocational qualification and/or studies | If you do not have a German-accessible school-leaving qualification, the university also describes admission options for applicants without Abitur via relevant vocational qualifications and related admission rules, including a Hochschulzugangsprüfung where applicable. The exact pathway depends on the type of foreign qualifications you have and will be checked during the admissions process. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business & Management | Direct match | The program description highlights competencies in marketing, digital marketing, media management, and related business areas, which generally align best with business and management backgrounds. |
| Journalism & Media | Direct match | Because the curriculum focus includes media, communication psychology, and social-media/content marketing themes, prior study in media and communication-related areas is usually relevant for applicants. |
Language requirements
The program is taught in German. International applicants should plan to provide proof of German language proficiency as required by the admissions process for enrollment.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | EUR 0 / per year | The program page lists a monthly semester fee and provides the tuition-like study cost as a monthly amount. |
| Semester fee | EUR 345 / per month | 345.00 EUR per month (online campus; as shown on the official program page). |
Proof of financial resources
International students typically need to show proof of sufficient funds for living costs when applying for a German student visa. Follow the official financial evidence guidance provided by the German embassy/consulate or the responsible visa office in your country.
Important dates
Application window
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | October 01, 2026 | April 01, 2026 |
Pre-application & reviews
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Prepare your foreign-qualification route and documents
Before applying, confirm which Hochschulzugangsberechtigung pathway applies to your foreign school leaving qualification or vocational background. If your international certificate does not directly qualify you for a Bachelor study in Germany, the university describes the Feststellungsprüfung pathway with preparation at the Studienkolleg NRW and a possible pre-Bachelor route. Gather your qualification evidence and any supporting academic documents early so you can upload them during the application stage.
Submit the online application during the open application period
Submit your application using the university’s online application form. The application is possible year-round for this program, and there is no fixed application deadline stated on the application-process page. After submitting, the university sends individual access data for the upload area where you provide your documents.
Upload your documents and complete any admissions review steps
Use the upload area to submit your qualification documents and other required application documents requested for enrollment. For berufsbegleitend (part-time/working alongside study) programs, the university states that they check whether you meet the program-specific admission requirements and whether prior achievements can be recognized. In some cases, an Aufnahmegespräch or Aufnahmeprüfung may take place depending on the study program and your profile.
Receive the admission decision and complete enrollment (including requested originals by post)
After the review, you receive feedback on whether you are admitted. If admitted, the university sends a Studienvertrag and you must return it signed promptly. The university also indicates in the upload area which documents must be provided as officially certified copies by post, and you must submit those in time before the program start.