Media Management and Digital Marketing, BA Full-time
Charakter Fresenius Hochschule · Heidelberg, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Der Bachelorstudiengang Medienmanagement und Digitales Marketing (B.A.) zeigt dir, wie moderne Markenkommunikation funktioniert und wie du Social-Media-Kampagnen planst und umsetzt. Du lernst außerdem, wie du kreative Ideen in erfolgreiche Medienprojekte verwandelst – von der Videoproduktion bis zu digitalen Kampagnen.
Der Studiengang verbindet Inhalte aus Medien und Marketing mit betriebswirtschaftlichen Grundlagen und praxisnahen Projektarbeiten. Du kannst Schwerpunkte setzen und deine Studienzeit flexibel gestalten, zum Beispiel durch einen Campuswechsel oder einen Aufenthalt in einer anderen Stadt.
🎯 Course & Curriculum
Course structure
- Builds core knowledge in media communication and digital marketing foundations
- Introduces business fundamentals and analysis of business models
- Covers planning of social-media campaigns and digital content approaches
- Develops competencies for media project thinking and basic digital marketing workflows
- Deepens digital marketing, social-media marketing, and content marketing topics
- Expands skills in media and communication psychology and digital transformation themes
- Focuses on elective choices that let you intensify key areas such as digital and social-media management
- Supports applied project work that connects marketing concepts with real media deliverables
- Allows integrating a practical semester into your study plan (when selected for your study track)
- Applies your marketing and media management skills in practice-oriented settings
- Prepares you for concluding academic work by consolidating competencies from the programme
- Completes the bachelor qualification with a final thesis (Bachelorarbeit)
- Uses the programme’s marketing, media management, and digital transformation topics in your final academic work
Curriculum
180 CP bachelor degree (B.A.) with a structured progression across core media management, digital marketing and law/business foundations, electives, and a final thesis.
| Semester | No. of modules | Module / subject category | ECTS / CP | Semester total |
|---|---|---|---|---|
| Semester 1 | Compulsory core modules | Grundlagen der Betriebswirtschaftslehre | 5 | 30 |
| Marketing und Marktforschung | 5 | |||
| Projektmanagement und Präsentationstechniken | 5 | |||
| Business-Planspiel | 5 | |||
| Medien- und Kommunikationspsychologie | 5 | |||
| Medienökonomie | 5 | |||
| Semester 2 | Compulsory core modules | Strategisches Medienmanagement | 5 | 30 |
| Kommunikationsmanagement | 5 | |||
| Medienpraxis | 5 | |||
| Digitales Marketing und Online Business | 5 | |||
| Social Media- und Content-Marketing | 5 | |||
| Case Study: Angewandtes Digitales Marketing | 5 | |||
| Semester 3 | Compulsory core modules and compulsory internship/practice-related module | Digitales Produktmanagement | 5 | 30 |
| Digitales Recht | 5 | |||
| Bürgerliches Recht | 5 | |||
| Grundzüge der Volkswirtschaftslehre | 5 | |||
| Spezielles Wirtschaftsrecht | 5 | |||
| Praxisprojekt | 5 | |||
| Semester 4 | Compulsory modules, elective module block, and preparatory thesis module | Wirtschaftsethik und Nachhaltigkeit | 5 | 36 |
| Start-up Business und Innovationen in der digitalen Wirtschaft | 5 | |||
| Digitale Transformation | 5 | |||
| Wahlpflichtmodul | 15 | |||
| Bachelorkolloquium | 3 | |||
| Bachelorarbeit | 3 | |||
| Semester 5 | Compulsory core module(s) and thesis phase component | Pflichtpraktikum | 30 | 30 |
| Semester 6 | Thesis phase | Bachelorarbeit | 24 | 24 |
| Total | Compulsory core modules, elective module block, practice/internship module, and Bachelor thesis | 180 CP | ||
Career outcomes
- You graduate with practical, project-based competence in media management and digital marketing, preparing you for roles that require immediate hands-on skills.
- You are prepared for marketing and analytics-focused positions, because the programme includes marketing and market research-related learning content.
- You develop job-ready capabilities for social-media and content strategy roles, supported by learning outcomes around planning social-media campaigns and content marketing.
- If you choose the film and video production focus, you build a portfolio path toward creative and production-oriented marketing careers.
- You gain a strong foundation in business fundamentals and business-model thinking, supporting career paths into consulting- and strategy-oriented marketing roles.
- You build transferable digital transformation knowledge that helps you adapt to changing media and technology environments in modern organizations.
Employability rate
For graduates in media management and digital marketing in Germany, employability is typically around 82% and unemployment is about 18%, reflecting steady demand in marketing, media, and digital roles alongside typical entry-level volatility.
Overall, this points to a reasonably stable career outlook with reliable opportunities as you build project and practical experience during your studies.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Higher education entrance qualification (foreign school-leaving qualification) | International applicants must demonstrate a higher education entrance qualification for bachelor studies. If you do not meet the German higher education entrance qualification directly, Fresenius states that you may be entitled to take its entrance examination to gain access to its undergraduate programs. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Information and Communication Systems |
Language requirements
For this BA program, Hochschule Fresenius states that the main teaching language is German. Applicants may still need to provide proof of English proficiency depending on how their application is assessed, but the program page lists German as the primary study language. For general admission, Fresenius accepts English language proficiency at least at B2 level using defined tests or documented evidence.
IELTS Academic
MOI (Medium of Instruction)
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Semester fee | EUR 0 / per semester | Semester fee: from 750 EUR per month (programme page shows semester fee starting from 750 EUR/month). |
| Application fee | EUR 695 / one time | Application fee (Anmeldegebühr): 695.00 EUR. |
Proof of financial resources
As part of the German student visa process, international applicants typically need to show proof of financial means. Prepare documentation that matches German immigration requirements for student financing and the amount requested by the responsible German authority.
- Proof of sufficient funds for living costs for a German student visa application (blocked account or equivalent proof, as required by the responsible authority).
- Any additional financing documents requested by your visa authority during your application process.
Important dates
Application window
| Milestone | October - Winter intake |
|---|---|
| Application portal opens | October 01, 2026 |
| Application deadline (final submit) | October 01, 2026 |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | N/A |
| Semester begins | October 01, 2026 |
Pre-application & reviews
| Milestone | October - Winter intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | October - Winter intake |
|---|---|
| Application submission deadline | N/A |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | N/A |
| Official transcripts deadline | N/A |
| Certified translations deadline | N/A |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
🎓 Scholarship
| Provider | Scheme name | Coverage | Eligibility notes |
|---|---|---|---|
| DAAD | EPOS — Development-Related Postgraduate Courses | Tuition fees, monthly stipend, travel allowance, health insurance |
📝 How to Apply
Submit your application online
Apply in the university’s official application portal for the selected bachelor program and campus/location. Provide your personal details and educational background as requested in the application form. Upload your core documents during the application window so the admissions team can review your eligibility.
Upload required documents (and complete follow-ups if requested)
For bachelor applications, Fresenius specifies that you must upload your secondary school certificate and also includes a CV among the important documents for admission review. If you cannot upload everything at once, the admissions materials explain that some documents can be uploaded later. Follow the portal instructions and any follow-up requests from the admissions team.
Participate in the admission interview (if you meet admission requirements)
If your application fulfills the admission requirements, your personal study advisor invites you to an admission interview. Fresenius states that the interview is not a knowledge test and is used to learn about your motivation and reasons for choosing Hochschule Fresenius. The interview is described as short (about 15 minutes).
Finalize enrollment steps for visa (for non-EU applicants)
After the interview, Fresenius indicates that you receive an official study contract and you must complete the validity steps described by the university. For non-EU applicants, the guidance includes transferring a security deposit payment and submitting proof of English proficiency as part of the process timeline. Once completed, the university sends documents needed for visa application.