Marketing & Brand Management, M.Sc. Full-time
Charakter Fresenius Hochschule · Berlin, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Marketing and brand management roles connect strategy and execution: you develop brand positioning strategies, design and deliver communication strategies, and manage their implementation and realization. The program combines strategic marketing, brand management, and consumer research know-how to prepare you for marketing and brand management careers.
During your studies, you focus on strategic marketing, brand strategy and positioning, consumer behavior and psychology, advanced market research methods, leadership and innovation management, and research methodology for academically rigorous practice. You can also expand your profile through an elective module, an internship, or a semester abroad in your third semester.
🎯 Course & Curriculum
Course structure
- Strategic Marketing Management
- Brand Theory & Corporate Brand Strategy
- Leadership & Management
- Advanced Project Management
- German I: Living in Germany
- Intercultural Communication & Competence
- Research Methodology
- Marketing Mix Design & Management
- Complex Brand Architectures & Positioning
- Innovation Management & Design Thinking
- Interdisciplinary Team Project
- German II: Working in Germany
- Quantitative & Qualitative Methods for Business
- Consumer Research Lab
- Consumer Behavior & Psychology
- Advanced Team Project
- Scientific Work in Practice
Curriculum
120 ECTS master’s program with semester-wise modules and a final scientific work/practice component.
| Semester | No. of modules | Module / subject category | ECTS / CP | Semester total |
|---|---|---|---|---|
| Semester 1 | First-semester modules | Strategic Marketing Management | ||
| Brand Theory & Corporate Brand Strategy | ||||
| Leadership & Management | ||||
| Advanced Project Management | ||||
| German I: Living in Germany | ||||
| Intercultural Communication & Competence | ||||
| Research Methodology | ||||
| Semester 2 | Second-semester modules | Marketing Mix Design & Management | ||
| Complex Brand Architectures & Positioning | ||||
| Innovation Management & Design Thinking | ||||
| Interdisciplinary Team Project | ||||
| German II: Working in Germany | ||||
| Quantitative & Qualitative Methods for Business | ||||
| Semester 3 | Third-semester modules (includes project work and scientific work in practice) | Consumer Research Lab | ||
| Consumer Behavior & Psychology | ||||
| Advanced Team Project | ||||
| Scientific Work in Practice | ||||
| Total | All semesters (module credits as listed in the official course catalogue for international exchange students) | |||
Career outcomes
- You build job-ready expertise for marketing and brand management roles by combining strategic marketing, brand strategy, and consumer-focused methods.
- You develop practical, application-oriented skills through project-based modules such as Advanced Project Management, Interdisciplinary Team Project, and Advanced Team Project.
- You strengthen your ability to understand and influence market developments with quantitative and qualitative methods for business, and consumer research training.
- You graduate with the foundations to move into leadership, corporate communications, strategy consulting, and management roles across sectors in Germany and internationally.
- You gain flexibility for your career direction through elective choices in the third semester, including finance, sustainability/CSR, entrepreneurship, or international relations themes.
Employability rate
Marketing and brand management graduates in Germany typically see an employability rate of around 85% and an unemployment rate of about 15%, reflecting consistent hiring demand for specialists in marketing, brand strategy, and related business functions.
Together, these figures point to a stable career outlook with reliable opportunities in corporate, consulting, and communication roles.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Bachelor's degree (international applicants educated abroad) | International applicants need a completed bachelor’s degree with at least 180 credit points. In addition, your bachelor’s degree must include at least 60 credit points in business or economics fields. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business & Management | Direct match | The master requires at least 60 credit points in business or economics during the bachelor’s degree. |
Language requirements
For this English-taught master’s programme, international applicants must prove English language skills at Level B2 (CEFR). Acceptable proof is published by the university’s admission guidance and may include IELTS or TOEFL iBT (or other listed alternatives).
IELTS Academic
TOEFL iBT
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | EUR 5280 / per semester | Tuition fees per semester: EUR 5,280. |
| Registration fee | EUR 595 / one time | Registration fee: EUR 595 (paid when the semester starts). |
Proof of financial resources
As part of the student visa and residence permit process, non-EU/international applicants must show they can cover living costs for their studies. Hochschule Fresenius explains that German diplomatic missions require evidence of sufficient financial resources, and applicants commonly use a blocked account to demonstrate this.
- Blocked account or other financing proof accepted by the German diplomatic mission for visa/residence purposes
- Evidence of sufficient means for living costs for the first year of studies (tuition fees excluded), as described by Hochschule Fresenius
Important dates
Application window
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application portal opens | January 01, 2026 | October 01, 2025 |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | October 01, 2026 | April 01, 2027 |
Pre-application & reviews
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
🎓 Scholarship
| Provider | Scheme name | Coverage | Eligibility notes |
|---|---|---|---|
| DAAD | EPOS — Development-Related Postgraduate Courses | Tuition fees, monthly stipend, travel allowance, health insurance | EPOS supports applicants from developing countries who undertake a development-related postgraduate/master’s degree in Germany. This degree level and field (a business/management master) can be covered under EPOS for eligible applicants applying to an EPOS-designated programme. |
📝 How to Apply
Start with eligibility and qualification checks
Review the master’s admission requirements for international applicants, including the bachelor’s degree credit point thresholds and English language level. If your previous education does not clearly meet the business/economics credit condition, plan extra time to discuss your situation with the university’s study advice service. Start early to collect your degree documents and language proof before the application window ends for your intake.
Prepare your documents for online submission
Create your application and prepare the key documents required for a master application. Submit your bachelor transcript of records (and any additional degree documentation the university requests for master applicants) and keep your English proof ready. Ensure your uploaded documents match what the university asks for, so your application can be processed without delays.
Upload documents within the application timeline
After you apply through the university’s application process, upload your required documents to the application portal within the stated timeframe. The university indicates that for cases where they ask for document uploads, you must upload at least the CV and your bachelor transcript within the next 10 days via the application file-upload step. Double-check your uploads before final submission to avoid missing items.