International Business BA with a focus on Event Management (Full-time)
Charakter Fresenius Hochschule · Heidelberg, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Bachelor International Business (B.A.) with a focus on Event Management helps you build comprehensive skills in event planning, event marketing, and digital trends. You learn how to successfully implement events and apply your management know-how in a global business context through practice-oriented modules.
About one third of the programme is focused on Event Management, supported by integrated practical components and additional career-related skills. The degree is taught in German and English, and you can also integrate a practical semester into the study plan.
🎯 Course & Curriculum
Course structure
- Build the inter-disciplinary basics that support event planning and international business management
- Start the shift toward English as the main teaching language step by step
- Develop core understanding to apply business know-how in an international event context
- Deepen event topics including event marketing and event staging
- Develop practical and management-oriented skills for international event operations
- Strengthen business foundations that combine event-specific expertise with management knowledge
- Focus on event-management themes such as digital trends and innovations in event management
- Cover sustainability and sponsoring/fundraising for events
- Apply learning through practice-oriented modules (with the option to integrate a practical semester)
- You can integrate an optional practical semester into the study plan for additional hands-on experience
- This changes the standard timeline and completion duration (as described on the program page)
- Supports career readiness by combining study content with real-world event practice
Curriculum
180 ECTS Bachelor of Arts (B.A.) with a full-time study plan in 6 semesters, including a business dissertation (final thesis) and an event management focus with electives.
| Semester | No. of modules | Module / subject category | ECTS / CP | Semester total |
|---|---|---|---|---|
| Semester 1 | Compulsory core modules | Einführung ins Eventmanagement | 5 | 30 |
| English for International Business & Study I | 5 | |||
| Grundlagen der Betriebswirtschaftslehre | 5 | |||
| Marketing | 5 | |||
| Projektmanagement und Präsentationstechniken | 5 | |||
| Rechnungswesen | 5 | |||
| Semester 2 | Compulsory core modules | English for International Business & Study II | 5 | 30 |
| Grundlagen des Wirtschaftsrechts | 5 | |||
| Marktforschung und Statistik | 5 | |||
| Quantitative Methoden | 5 | |||
| Sponsoring und Fundraising im Eventmanagement | 5 | |||
| Wissenschaftliches Arbeiten | 5 | |||
| Semester 3 | Compulsory core modules | Digitalisierung im Eventmanagement | 5 | 30 |
| English for International Business & Study III | 5 | |||
| Event- und Tourismusmarketing | 5 | |||
| Forschungsmethoden | 5 | |||
| Grundzüge der Volkswirtschaftslehre | 5 | |||
| Managing People in Organizations | 5 | |||
| Semester 4 | Compulsory core modules | Data Science and Data Analytics | 5 | 30 |
| English for International Business & Study IV | 5 | |||
| Event Operations & Hospitality Management | 5 | |||
| Event- und Tourismus Cases | 5 | |||
| Event-Inszenierung | 5 | |||
| Recht für Eventmanager | 5 | |||
| Semester 5 | Event management focus and elective modules | Entrepreneurship & Business Development | 10 | 30 |
| Praxisprojekt | 5 | |||
| Wahlpflichtschwerpunkt | 15 | |||
| Semester 6 | Final thesis and advanced core modules | Business Dissertation | 12 | 30 |
| Digitale Transformation | 5 | |||
| International Corporate Strategy | 7 | |||
| International Marketing Strategy | 6 | |||
| Total | Compulsory core modules across semesters 1–4, elective focus in semester 5, and Business Dissertation plus advanced modules in semester 6 | 180 CP | ||
Career outcomes
- As you study International Business with a focus on Event Management, you learn how to plan, run, and manage events with a management perspective that fits real industry needs.
- You build event-industry capability across event marketing, event staging, and event operations, so you can move into roles such as event manager or marketing-focused event positions.
- Your program is designed with practice-oriented modules, so you graduate with applied skills rather than only theory.
- You develop professional communication for international settings because the program gradually shifts toward English as the main teaching language.
- You can tailor your profile through elective specialisations, helping you align your degree with your preferred event-management direction.
- You leave with a Bachelor of Arts qualification that supports entry into fast-moving international career paths in business and the events sector.
Employability rate
Graduates of International Business and Event Management pathways in Germany typically experience strong hiring demand with an estimated employability rate of about 85% and an unemployment rate of about 15%, reflecting ongoing needs in event, marketing, and business roles.
Together, these figures suggest a steady career outlook if you build practical experience and apply your event-management skills in internships and early job applications.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Higher education entrance qualification (foreign secondary school or equivalent) | International applicants need a secondary school leaving diploma (or equivalent foreign qualification) that qualifies them for bachelor study in their home country. If this qualification does not meet the German higher education entrance qualification requirements, the university states that eligible applicants may take the Hochschule Fresenius entrance examination for undergraduate studies. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business & Management |
Language requirements
For this English-taught bachelor programme, international applicants need to prove English language skills equivalent to Level B2. Hochschule Fresenius accepts evidence such as TOEFL iBT or IELTS, and may recognize alternative proof of English proficiency according to its published guidelines.
IELTS Academic
TOEFL iBT
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | EUR 9000 / per year | The program page states a semester fee of EUR 750 per month (shown as monthly amount). |
| Application fee | EUR 695 / one time | Anmeldegebühr (application fee) shown on the program page. |
Proof of financial resources
For Germany student visa/residence permit processes, you must show you have sufficient funds to cover living costs during your stay. The commonly used approach is to provide a blocked account or other official proof of funds, following the guidance of the German immigration/visa authority and your embassy or consulate.
- Proof of sufficient financial means for Germany (e.g., blocked account method where required by your visa process)
- Any additional financial-document requirements that your German visa/residence process publishes for your application
Important dates
Application window
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | N/A | N/A |
Pre-application & reviews
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Prepare your entry documents for international applicants
Check that your foreign secondary school leaving qualification qualifies you for bachelor studies in your home country. Prepare proof of English proficiency equivalent to Level B2 (for example IELTS or TOEFL iBT), as required for this programme. Gather your passport and your secondary school leaving certificate in the format requested for uploading to the application portal.
Apply through the university application portal
Submit your application online during the published application window. Upload at least your CV and your secondary school leaving certificate to the application portal, and ensure you meet all document requirements before submission. If the university indicates an additional process for eligibility (such as an entrance test for specific cases), complete it as instructed by the admissions team.
Complete any required assessments and final document steps
If your foreign qualification does not meet German higher education entrance qualification requirements, the university explains that international applicants may be entitled to an entrance examination for undergraduate programmes. Follow the university’s instructions if additional proof is requested after you submit your application. After you receive an admission decision, complete any remaining enrollment steps within the time limits stated by the university.