Fashion & Design Management (BA) Full-time
Charakter Fresenius Hochschule · Berlin, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Fashion & Design Management (B.A.) is a full-time bachelor programme that combines fashion-specific skills with business knowledge and management fundamentals. The curriculum covers areas such as marketing and product management, textile technology, fashion theory, trend analysis, and design-related communication.
The programme also includes practical learning through internships, business cooperation, and trade fair visits, and you can integrate an optional semester abroad into your studies.
🎯 Course & Curriculum
Course structure
- Basic Principles of Business Administration
- Basic Principles of Management
- Marketing & Product Competence I
- Onboarding in fashion studies and core design fundamentals
- Cultural history of design themes
- Accounting
- Statistical Methods
- Marketing & Product Competence II
- Innovation & Digital Transformation
- Basic Principles of Finance Management
- Cultural History of Design III (Fashion & Design Management)
- Internship during the fourth semester (six months)
- Labs aligned with your chosen major (Virtual Lab, Sustainability Lab, Staging Lab, or Brand Strategy Lab)
- Practical application with a focus on fashion, design, and lifestyle industry topics
- Start-up and applied modules in the final part of the programme
- Academic Methodology
- Bachelor thesis (conclusion of the programme)
Curriculum
Fashion & Design Management (B.A.) curriculum listing published by Hochschule Fresenius/AMD Akademie Mode & Design includes ECTS per module and semester.
| Semester | No. of modules | Module / subject category | ECTS / CP | Semester total |
|---|---|---|---|---|
| Semester 1 | Program foundation (Semester 1 modules) | Basic Principles of Business Administration | 5 | 32 |
| Basic Principles of Management | 5 | |||
| Marketing & Product Competence I | 5 | |||
| Onboarding in Fashion Studies | 2 | |||
| Visual Communication I | 5 | |||
| Basic Principles of Design in Fashion | 5 | |||
| Cultural History of Design I | 5 | |||
| Semester 2 | Program foundation (Semester 2 modules) | Accounting | 5 | 31 |
| Statistical Methods | 5 | |||
| Marketing & Product Competence II | 5 | |||
| Basic Principles of Sustainability | 1 | |||
| Visual Communication II | 5 | |||
| Materials Competence in Fashion I | 5 | |||
| Cultural History of Design II | 5 | |||
| Semester 3 | Advanced management and digital transformation (Semester 3 modules) | Innovation & Digital Transformation | 5 | 30 |
| Basic Principles of Finance Management | 5 | |||
| Cultural History of Design III (Fashion & Design Man.) | 5 | |||
| Digital Product Development | 9 | |||
| Materials Competence in Fashion II | 5 | |||
| Spring // Fall Academy | 1 | |||
| Semester 4 | Fashion & design management practice and theory (Semester 4 modules) | |||
| Semester 5 | Applied fashion manufacturing and marketing (Semester 5 modules) | Digitalization & Society | 5 | 22 |
| Fashion Manufacturing I | 5 | |||
| Fashion Theory I | 5 | |||
| Marketing in Global Markets | 6 | |||
| Spring // Fall Academy | 1 | |||
| Semester 6 | Leadership and industry business models (Semester 6 modules) | Leadership | 5 | 16 |
| Fashion Manufacturing II | 5 | |||
| Business Models in the Fashion Industry | 6 | |||
| Semester 7 | Academic closing (Semester 7 modules) | Social Skills | 5 | 12 |
| Academic Methodology | 7 | |||
| Semesters 3–6 | Shared lab and studio modules (AMD Fashion School; semester-block availability) | Virtual Lab I | 8 | 69 |
| Sustainability Lab I | 8 | |||
| Staging Lab I | 8 | |||
| Brand Strategy Lab I | 8 | |||
| Fashion Theory II | 5 | |||
| Virtual Lab II | 8 | |||
| Sustainability Lab II | 8 | |||
| Staging Lab II | 8 | |||
| Brand Strategy Lab II | 8 | |||
| Total | All listed modules for Fashion & Design Management (B.A.) | |||
Career outcomes
- With Fashion & Design Management (B.A.), you build both fashion/design sector knowledge and business know-how so you can start as a specialist or junior executive.
- You are prepared for roles across fashion, design, and lifestyle companies, including product management, marketing, e-commerce, customer relationship management, and sustainability consulting.
- The programme includes an integrated six-month internship during the fourth semester, helping you turn classroom learning into real industry experience.
- You can focus your learning through one of four major labs (Virtual Lab, Sustainability Lab, Staging Lab, Brand Strategy Lab) so your profile matches the direction you want to pursue after graduation.
- The degree supports continuing study: a Bachelor’s degree in Fashion & Design Management (B.A.) qualifies you for Master’s study at the next academic level.
- Because the curriculum explicitly addresses digital transformation and sustainability as industry megatrends, you graduate with skills that are relevant to current employer needs.
Employability rate
For graduates of Fashion and Design Management–related bachelor programmes in Germany, employability is typically around 82% and unemployment is about 18% as employers in fashion, design, retail, and related creative industries continue to hire for business and marketing roles.
Together, these figures point to a dependable career outlook where internships, practical know-how, and industry-focused skills support smoother entry into the workforce.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| International school-leaving qualification | International applicants need an international school-leaving degree that qualifies them to enter a bachelor program in their home country and allows qualification for university study in Germany after review/approval. If your school-leaving certificate does not specifically entitle you to study in Germany, you may be eligible to take the Fresenius University of Applied Sciences entrance examination (Feststellungsprüfung alternative) as described by the university. |
| University entrance qualification review | Your school-leaving qualification is checked for eligibility to study in Germany under the Hessian Higher Education Act framework as explained by Fresenius University of Applied Sciences. Admission is based on your previous education and qualifications, and the university will assess whether your documents meet the German university entrance requirements for bachelor programs. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Art | Direct match | This program is focused on fashion, design, and the lifestyle sector and combines fashion-specific skills with business know-how. |
| Business & Management | Direct match | The curriculum integrates business administration, management, accounting, marketing, and product management topics alongside fashion and design modules. |
Language requirements
For this English-language bachelor program, international applicants must prove English language proficiency equivalent to Level B2 of the European Framework of Reference (or an equivalent knowledge certificate).
Other accepted proofs
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | EUR 4920 / per semester | For non-EU/non-scholarship students: EUR 4,920 tuition fee per semester. For EU students: EUR 4,500 tuition fee per semester. |
| Registration fee | EUR 595 / one time | One-time registration fee: EUR 595. |
| Semester fee | EUR 16 / per semester | Semester contribution: approximately EUR 16. |
Proof of financial resources
You must show you have sufficient funds for living costs and study-related expenses in Germany. For your visa and residence permit process, follow the official documentation guidance from Germany for international students and prepare your financial proof documents as requested.
- Evidence of funds for living costs in Germany as required for international student visa/residence processes
Important dates
Application window
| Milestone | October - Winter intake |
|---|---|
| Application portal opens | N/A |
| Application deadline (final submit) | N/A |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | N/A |
| Semester begins | October 01, 2026 |
Pre-application & reviews
| Milestone | October - Winter intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | October - Winter intake |
|---|---|
| Application submission deadline | N/A |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | N/A |
| Official transcripts deadline | N/A |
| Certified translations deadline | N/A |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
🎓 Scholarship
| Provider | Scheme name | Coverage | Eligibility notes |
|---|---|---|---|
| DAAD | EPOS — Development-Related Postgraduate Courses | Tuition fees, monthly stipend, travel allowance, health insurance | DAAD EPOS is for development-related postgraduate courses and typically supports candidates applying for eligible study programmes in Germany. Applicants should confirm their specific eligibility in the DAAD scholarship database for the exact course and call. |
📝 How to Apply
Prepare eligibility documents and review your qualification
International applicants should review the Fresenius bachelor admission requirements for students with international school-leaving qualifications. If your school-leaving certificate does not directly qualify you under German entrance requirements, check whether you may take the Fresenius University of Applied Sciences entrance examination (Feststellungsprüfung alternative) as described by the university. Collect your qualification documents early so you have enough time for the eligibility review process.
Provide English language proof (B2 or equivalent)
Make sure you have an accepted proof of English language proficiency equivalent to Level B2 of the European Framework of Reference (or an equivalent knowledge certificate). Upload the language document as part of your application package during the application window. If your documents are not yet ready, prioritize obtaining the language proof to avoid delays.
Submit your application to the program
Apply through the university’s official application route for this bachelor program and submit the required documents. Follow the university instructions on submitting the school-leaving documents for eligibility review and include your identification and language proof. Since the program is listed with an application deadline of possible all year round, submit as early as possible to secure study planning and processing time.