Modemarketing
BSP Business School Berlin · Berlin, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Der Bachelorstudiengang Modemarketing (B.A.) verknüpft die wissenschaftlichen Kernkompetenzen im Bereich Management mit dem Verständnis der kreativen und dynamischen Prozesse der Modebranche. Dabei verbindet das Studium theoretisches Know-how mit praxisnahen Projektarbeiten für Kampagnenplanung, Modeevents und Markenentwicklungen.
Als Kreativstandort bietet Berlin die passende Infrastruktur und Projektmöglichkeiten für den Einstieg in das Modebusiness. Im integrierten Projektstudium (auch im In- oder Ausland) sammeln Sie erste Einblicke in zukünftige Berufsfelder und entwickeln Kommunikations- und Teamkompetenzen.
🎯 Course & Curriculum
Course structure
- Betriebswirtschaftslehre (M1) and Volkswirtschaftslehre (M2) to build core business foundations
- Management I: Planung und Kontrolle (M3) and Management II: Organisation (M4) for planning, control, and organisational skills
- Modemarketing I (M7) and Modemarketing II (M8) to develop core fashion marketing knowledge
- Trend- und Lifestyleforschung (M11) and Content Creation (M12) to connect research with marketing execution
- Digital Fashion Business (M14), Brandmanagement (M15), and Retail Management und Channel Marketing (M10)
- Mode PR und Journalismus (M13) and Kommunikationswissenschaft und -psychologie (M9) to strengthen communications strategy
- Modegestaltung und -produktion I (M17) and Modegestaltung und -produktion II (M18) for product and production understanding
- Wahlpflichtmodul (M6) plus Eventmanagement (M19) and Projekt-/business content to broaden skills
- Projektstudium (20 Wochen) (M24) for applied project work
- Business English (M26) integrated into the study plan
- Bachelorthesis mit Kolloquium (M28) as the final thesis and related colloquium
- Praxisprojekt (M22) and Praxisprojekt II (M23) for structured practical experience
Curriculum
Modemarketing (B.A.) is a six-semester full-time programme with a defined module plan including core business and fashion-marketing modules, practice projects, English, and a bachelor thesis with colloquium. The programme totals 180 CP.
| Semester | No. of modules | Module / subject category | ECTS / CP | Semester total |
|---|---|---|---|---|
| Semester 1 | General and specific fundamentals | Betriebswirtschaftslehre | ||
| Volkswirtschaftslehre | ||||
| Management I: Planung und Kontrolle | ||||
| Modemarketing I | ||||
| Trend- und Lifestyleforschung | ||||
| Semester 2 | General and specific fundamentals (management, communication, brand foundations) | Management II: Organisation | ||
| Management II: Organisation | ||||
| Modemarketing II | ||||
| Kommunikationswissenschaft und -psychologie | ||||
| Modegeschichte und -theorie | ||||
| Allgemeine BWL module set continues | ||||
| Semester 3 | Core specialisation and design/production foundations | Retail Management und Channel Marketing | ||
| Digital Fashion Business | ||||
| Content Creation | ||||
| Modegestaltung und -produktion I | ||||
| Modul Statistik | ||||
| Semester 4 | Project work and PR/journalism plus production/event/brand management | Mode PR und Journalismus | ||
| Eventmanagement | ||||
| Praxisprojekt | ||||
| Modegestaltung und -produktion II | ||||
| Semester 5 | Advanced business, law, quality and thesis preparation | Wahlpflichtmodul | ||
| Global Product and Quality Management | ||||
| Wirtschafts-, Marken- und Wettbewerbsrecht | ||||
| Praxisprojekt II | ||||
| Management III: Personal und Führung | ||||
| Projektstudium (20 Wochen) | ||||
| Semester 6 | Business English and final thesis | Business English | ||
| Wissenschaftliches Arbeiten | ||||
| Bachelorthesis mit Kolloquium | ||||
| Projektstudium (20 Wochen) | ||||
| Praxisprojekt II | ||||
| Prüfungsleistungen and remaining modules | ||||
| Total | All compulsory modules, electives, practice/project work, and the bachelor thesis with colloquium; total programme structure totals 180 CP. | |||
Career outcomes
- You graduate with job-ready fashion marketing and communication skills built through Modemarketing I and II, Content Creation, and Brandmanagement.
- You gain practical, industry-focused experience through integrated projects, including a 20-week Projektstudium and Praxisprojekt blocks.
- You develop business and leadership capabilities through Management I, Management II, and Management III: Personal und Führung, supporting roles beyond marketing execution.
- You strengthen your ability to work with channels and customer journeys through Retail Management und Channel Marketing and related marketing modules.
- You build credibility for employer-facing communication roles with Mode PR und Journalismus and Kommunikationswissenschaft und -psychologie.
- You finish with a Bachelor thesis plus a colloquium (Bachelorthesis mit Kolloquium), preparing you for professional work that values research-based thinking.
Employability rate
Employability and unemployment rates specifically for Modemarketing bachelor graduates in Germany are not published in the official program documents used here, so a verified percentage is not available.
Still, the program’s structured industry projects and long practical project component are designed to support a stable early-career transition into fashion marketing and communication roles in Germany.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| University entrance qualification (international eligibility) | Admission is granted based on eligibility to study under Section 10 of the Berlin Higher Education Act (BerlHG), including general higher education entrance qualifications, subject-related higher education entrance qualifications, university of applied sciences entrance qualification, or an equivalent qualification. |
| Alternative route for professionally qualified applicants | Admission is also possible under Section 11 of BerlHG for applicants with vocational or professionally qualified access to higher education. |
Language requirements
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | EUR 650 / per month | Studiengebühren 650 Euro/Monat im Vollzeitmodell; Gesamt 23.400 Euro paid in 36 equal monthly instalments for the bachelor programme. |
| Application fee | EUR 100 / one time | Einschreibegebühr einmalig 100 Euro. |
Proof of financial resources
Important dates
Application window
| Milestone | October - Winter intake |
|---|---|
| Application portal opens | N/A |
| Application deadline (final submit) | N/A |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | N/A |
| Semester begins | N/A |
Pre-application & reviews
| Milestone | October - Winter intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | October - Winter intake |
|---|---|
| Application submission deadline | N/A |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | N/A |
| Official transcripts deadline | N/A |
| Certified translations deadline | N/A |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
📝 How to Apply
Confirm eligibility for international entry
Check whether you meet the admission eligibility rules under Section 10 or, where applicable, Section 11 of BerlHG. Prepare your qualification documents that show your school-leaving or university entrance qualification equivalency for international applicants. If you are a professionally qualified applicant, ensure your vocational access documents align with the admission route described by the university.
Prepare your application for the published intake
Choose the intake with the corresponding study start date stated by the programme. Gather your academic records that support admission eligibility and ensure they are ready to be uploaded or submitted as required by the university application process. Keep your language documents ready if they are requested during application review.
Submit the application and complete enrolment steps
Submit your application during the university’s application window for the selected intake. After admission, complete the enrolment process for the full-time study start on 01 October as stated in the programme information. Pay the stated one-time enrolment fee and ensure your tuition payment plan matches the university’s published monthly payment model.