Wirtschaftspsychologie (B.Sc.)
BSP Business and Law School – Campus Hamburg · Hamburg, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Moderne Unternehmen brauchen Fachkräfte, die betriebswirtschaftliche Zusammenhänge mit psychologischen Erkenntnissen verbinden. Im Bachelor Wirtschaftspsychologie an der BSP Business and Law School – Campus Hamburg lernen Sie, wie Menschen in Organisationen denken, entscheiden und handeln – und wie dieses Wissen in Bereichen wie Personal, Marketing und Unternehmensberatung praktisch eingesetzt wird.
Das Vollzeitstudium startet jeweils zum Wintersemester und dauert sechs Semester. Der Studiengang ist praxisorientiert aufgebaut und wird durch Methoden wie Gruppendiskussionen, Planspiele, Managementtrainings, Fallstudien und Simulationen ergänzt; außerdem sind zwei mehrmonatige Praxisphasen vorgesehen, die Sie wahlweise im In- oder Ausland absolvieren können.
🎯 Course & Curriculum
Course structure
- Builds foundations in business administration and national economics alongside management studies basics.
- Introduces the programme’s five application fields: market and consumer psychology, media psychology, cross-cultural psychology, organisational psychology, and personnel psychology.
- Deepens cultural-psychology foundations and applies them to how brands, media and companies work in relevant everyday and cultural contexts.
- Trains quantitative and qualitative research methods so you can specialise during your studies, including options such as quantitative personnel or market psychology.
- Develops the ability to analyse and structure organisational and communication processes using psychological contexts.
- Supports early career specialisation options in areas such as market research, media, communication and marketing, human resources, and employment and organisational development.
Curriculum
| Semester | No. of modules | Module / subject category | ECTS | Semester total |
|---|---|---|---|---|
| Semester 1 | Compulsory core modules | Wirtschaftspsychologie Grundlagen | ||
| Semester 2 | Compulsory core modules |
Career outcomes
- You graduate with expertise to analyse and shape organisational and communication processes using psychological contexts, which fits well with HR, people analytics, and internal communications roles in Germany.
- Your early exposure to five application fields (market and consumer psychology, media psychology, cross-cultural psychology, organisational psychology, and personnel psychology) helps you target business-psychology career paths from the start.
- Training in quantitative and qualitative research methods prepares you for evidence-based decision-making roles such as market research and organisational development functions.
- The programme’s cultural-psychology focus strengthens your fit for multicultural teams and employer needs around intercultural understanding in marketing, HR, and organisational strategy.
- You can position yourself for specialisations aligned with labour-market demand such as human resources, employment and organisational development, and marketing/communication-related analytics.
Employability rate
Wirtschaftspsychologie graduates in Germany typically see an employability rate of around 82% and an unemployment rate of about 18%, reflecting steady demand but competitive job markets for entry-level roles.
Overall, the outlook is reasonably stable when you pair your degree with practical experience and job-ready skills in HR, marketing/consumer insights, or organisational development.
✅ Entry Requirements
Academic qualification
Language requirements
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | EUR 23400 / total program | Tuition fees amount to EUR 23,400, to be paid in 36 monthly instalments of EUR 650. Newly enrolled students are charged a one-time examination fee of EUR 100. |
| Monthly tuition | EUR 650 / per month | EUR 650 per month for the full-time model, paid in 36 monthly instalments. |
| Examination fee (one-time) | EUR 100 / one time | One-time examination fee charged to newly enrolled students. |
Proof of financial resources
Important dates
Application window
| Milestone |
|---|
| Application portal opens |
| Application deadline (final submit) |
| Application deadline (EU students) |
| Application deadline (Non-EU students) |
| Recommended apply-by |
| Semester begins |
Pre-application & reviews
| Milestone |
|---|
| VPD request - recommended |
| VPD result expected |
| APS - recommended |
| Start eligibility check |
Document submission deadlines
| Milestone |
|---|
| Application submission deadline |
| Document submission deadline (EU students) |
| Document submission deadline (Non-EU students) |
| Language certificate deadline |
| Official transcripts deadline |
| Certified translations deadline |
| Postal / hard-copy documents deadline |
| Missing documents (if requested) |
🎓 Scholarship
| Provider | Scheme name | Coverage | Eligibility notes |
|---|---|---|---|
| DAAD | EPOS — Development-Related Postgraduate Courses | Tuition fees, monthly stipend, travel allowance, health insurance | DAAD EPOS supports eligible applicants for postgraduate studies in Germany through selected courses; eligibility depends on the scholarship’s country list and your profile requirements. You can check your eligibility in the DAAD scholarship database and then confirm whether this programme is offered under the EPOS call for your target study field and application year. |
📝 How to Apply
Check eligibility
Review the BSP international entry requirements for applicants with foreign qualifications and confirm that your previous school-leaving certificate and/or bachelor-level education is accepted. If you are unsure about document equivalence, prepare your transcripts and degree documents early. Keep your English language proof ready in the format required by the admissions process. Submit your documents within the published intake deadlines for the term you want to start.
Prepare your application documents
Gather your passport, academic transcripts, and any required degree certificates in the required format. Ensure any language proof documents are valid and meet the minimums stated by BSP for international applicants. If the program specifies additional documents (for example, copies or translations), follow the official checklist exactly. Make sure your documents clearly show your education timeline and final grades/marks.
Submit your application online and track status
Complete the BSP online application for this degree during the published application window. Upload the requested documents in the required file format and pay any application or administrative fees if the portal requests them. After submission, monitor your application status and respond quickly if admissions asks for additional information. Be ready to provide documents promptly if the review requires follow-up checks.