Kommunikations- und Medienmanagement (B.Sc.)
BSP Business and Law School – Campus Hamburg · Hamburg, Germany
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Communication is important for every company, and this bachelor prepares you for careers in corporate communications by teaching the rules of successful communication across digital and analog channels. You study how communication works in marketing, public relations, press departments, and social media, and you gain practical experience through projects and a company placement.
The program combines management foundations with media, communication, and specialist modules such as media economics, media psychology, campaign planning, social media management, public relations, and media law. You also complete practice-oriented learning with modules including political communication and public affairs, media ethics, social skills, and a long project period.
🎯 Course & Curriculum
Course structure
- Principles of Management and Principles of Economics to build business foundations
- Project studies to apply communication concepts from early in the programme
- Introduction to advertising and brand management principles for corporate communication
- PR and Science Journalism to connect communication work with journalistic formats
- Digital and online communication topics through advertising and brand management and related practice projects
- Political Communication and Public Affairs to develop communication strategy skills for public topics
- Modules such as Social Skills and Coding to support cross-functional communication competencies
- Practice projects included in the Bachelor's degree
- 20 weeks in a company to gain real-world communication management experience
- Optional improvement paths such as Public Relations, Online Marketing, or Digital Media Management
Career outcomes
- You graduate prepared for corporate communications roles where you master communication across digital and traditional channels, including social media and marketing communication.
- Your PR and Science Journalism training helps you qualify for press spokesperson and PR manager responsibilities that require strong media understanding.
- The programme’s focus on political communication and public affairs supports careers in public-facing communication, stakeholder engagement, and communications strategy.
- Because practice projects and a full 20-week company placement are included in the degree, you leave with job-relevant experience rather than only theory.
- Optional study paths like Public Relations, Online Marketing, or Digital Media Management help you steer your skills toward the area employers are actively recruiting for.
- By combining management and economics foundations with communication and media skills, you gain a profile that fits both communication teams and business-oriented decision-making.
Employability rate
For graduates in communication-focused bachelor programmes in Germany, employability is often around 85% and unemployment around 15%, reflecting steady hiring for communication, PR, and marketing-related roles.
Together, these figures point to a generally stable early-career outlook when you leverage your practice projects and company experience.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Higher secondary / A-Level | International applicants need a general higher education entrance qualification or an entrance qualification for universities of applied sciences in accordance with Section 10 of the Berlin Higher Education Act (BerlHG), or a special university entrance path for working professionals with entrance examination in accordance with Section 11 of the BerlHG (as described by the university). |
Language requirements
For this BSP bachelor programme, the main language of instruction is German. International applicants may need to submit proof of German proficiency (and, depending on the modules they choose, additional English proficiency may be relevant).
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | EUR 23400 / total program | The tuition fees amount to EUR 23,400, to be paid in 36 constant monthly instalments of EUR 650 for the full-time model. Newly enrolled students are charged a one-time examination fee of 100 euros. |
| One-time examination fee | EUR 100 / one time | Newly enrolled students are charged a one-time examination fee of 100 euros. |
Proof of financial resources
For a German student visa, international applicants typically need to show proof of sufficient financial resources to cover study and living costs in Germany. Prepare documents in line with the German missions/immigration guidance and the amounts required for visa processing.
Important dates
Application window
| Milestone | October - Winter intake |
|---|---|
| Application portal opens | January 01, 2026 |
| Application deadline (final submit) | December 31, 2026 |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | N/A |
| Semester begins | October 01, 2026 |
Pre-application & reviews
| Milestone | October - Winter intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | October - Winter intake |
|---|---|
| Application submission deadline | N/A |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | N/A |
| Official transcripts deadline | N/A |
| Certified translations deadline | N/A |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
📝 How to Apply
Check international eligibility
Confirm that your foreign school-leaving qualification or university entrance qualification is covered under the university’s international eligibility rules (BerlHG §10 or §11 paths, as applicable). If your qualifications are non-standard, contact the programme/admissions team early so your documents can be assessed correctly. Make sure you also understand the language requirements for the main instruction language and any selected module language. Start gathering certified copies and translations well before the application deadline.
Submit your application during the published window
Submit your application for the winter semester within the published timeline on the official admissions page. Complete all required fields in the university’s application process and upload the required educational documents. If documents must be submitted in certified form, prepare those in advance to avoid delays. Keep confirmation or receipt information from your application submission.
Prepare for enrolment and study in Germany
After admission, prepare for the next steps required to enrol and begin your studies in Germany. For non-EU/international applicants, check visa processing timelines with the German mission responsible for your area. Ensure you plan financial proof in line with German visa guidance. Arrange health insurance documentation as required for enrolment.