Master of Science in Digital Marketing
Asia Pacific University of Technology & Innovation · Kuala Lumpur, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Master of Science in Digital Marketing is designed to equip students with the necessary skills to excel in the digital marketing space, focusing on the impact of AI tools and data analytics to create effective strategies across multiple platforms.
The programme includes coursework modules and a project, with modules covering areas such as consumer behaviour and branding, marketing and sustainability, social media and marketing analytics, AI in marketing, and research methodology.
🎯 Course & Curriculum
Course structure
- Build advanced digital marketing foundations covering strategy, performance marketing, and data-driven decision-making.
- Develop practical capabilities for planning and optimising digital campaigns across major channels.
- Strengthen technical and analytical skills for digital marketing measurement, analytics, and optimisation.
- Apply concepts through real-world marketing scenarios and campaign improvement activities.
- Complete a major research and/or capstone component focused on a digital marketing problem and solution.
- Present and evaluate findings using marketing analytics and evidence-based recommendations.
Curriculum
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | 5 modules | Consumer Behaviour and Branding in Digital Age | ||
| Marketing and Sustainability in the Age of Globalisation | ||||
| Behavioural Science, Social Media & Marketing Analytics | ||||
| Design Thinking | ||||
| Managing Creativity and Innovation | ||||
| Semester 2 | 4 modules + Capstone Project | Statistical Decision Making | ||
| Strategic Marketing Management | ||||
| Digital Campaigns Management | ||||
| Artificial Intelligence (AI) in Marketing | ||||
| Semester 3 | 3 modules + Project | Research Methodology | ||
| Digital Marketing Tools and Trends | ||||
| Project |
Career outcomes
- You graduate with job-ready digital marketing capabilities aligned to roles such as Digital Marketing Manager, Social Media Manager, SEO Specialist, and Digital Marketing Analyst.
- The program’s digital and analytics focus helps you build practical skills for performance improvement across search, social, and other digital channels.
- You gain decision-making experience using marketing metrics and campaign evaluation, supporting faster readiness for marketing operations and growth teams.
- The master’s credential can help you progress from specialist execution to managerial growth, strategy, and leadership roles in digital marketing teams.
- You develop structured, research-led thinking that supports stronger recommendations for brands, product teams, and agencies.
Employability rate
Digital marketing graduates typically see an employability rate of around 78% and an unemployment rate of about 22%, reflecting active hiring but competitive entry for junior roles in rapidly changing marketing functions in Malaysia.
Together, these figures point to a solid but skills-dependent career outlook—your practical digital analytics and campaign optimisation strength will be key to securing roles.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Bachelor's degree | International applicants must hold a bachelor’s degree in a related field with a minimum CGPA of 2.50 (or its equivalent as accepted by the Senate). If your CGPA is below 2.50 but at least 2.00, you may be accepted subject to a rigorous internal assessment. If your bachelor’s degree is in a non-related field, you must have a minimum CGPA of 2.00 and relevant working experience, also subject to a rigorous internal assessment. |
Language requirements
For international applicants, the Master of Science in Digital Marketing is taught in English and you must meet APU’s published English requirements for postgraduate studies.
IELTS Academic
TOEFL iBT
PTE Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 42000 / total program | Total for International: RM42,000. Fees stated here do not include deposits and other miscellaneous fees, and exclude the 6% Sales and Service Tax (SST) imposed by the Malaysian Government. |
Proof of financial resources
International applicants applying for an education visa typically need to show proof of sufficient funds to cover tuition and living costs for the study period in Malaysia. Prepare bank and financial documents in the format required during your visa application process.
- Proof of sufficient funds for tuition and living costs in Malaysia as required by the education visa process
- Bank statements and supporting financial documents as requested during your application process
Important dates
Application window
| Milestone | August - Winter intake | November - Summer intake |
|---|---|---|
| Application portal opens | April 01, 2026 | April 01, 2026 |
| Application deadline (final submit) | July 15, 2026 | July 15, 2026 |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | July 01, 2026 | July 01, 2026 |
| Semester begins | August 03, 2026 | November 30, 2026 |
Pre-application & reviews
| Milestone | August - Winter intake | November - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | August - Winter intake | November - Summer intake |
|---|---|---|
| Application submission deadline | July 15, 2026 | July 15, 2026 |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | July 15, 2026 | July 15, 2026 |
| Official transcripts deadline | July 15, 2026 | July 15, 2026 |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Submit your application online
Apply through APU’s official admissions process during the published intake window for your chosen study mode. Complete the form with your personal details and academic history, and upload your required documents in the requested format. Pay any required application charges within the deadline shown in the admissions instructions.
Meet English and academic entry requirements
Confirm your bachelor’s degree and CGPA meet APU’s entry requirements for international applicants, including related vs non-related field rules. If your profile requires an English test, ensure your IELTS Academic, TOEFL iBT, or PTE Academic result meets the published minimum scores. If your language result is older than what APU accepts, check with admissions before submitting.
Credential review and offer decision
After submission, APU reviews your application documents and academic eligibility for the programme. If your CGPA is below the higher threshold, your acceptance may depend on a rigorous internal assessment as published by APU. Keep monitoring your email or admissions account for any requests for clarification or additional documents.
Prepare for visa processing if you receive an offer
Once you receive an offer, follow APU’s next-step instructions for international students to begin the visa processing workflow for studying in Malaysia. Prepare your financial proof and remaining personal documents for the education visa application steps. Start this early so you can complete all checks before your programme commencement date.