Master of Business Administration with a specialism in Business Analytics (ODL)
Asia Pacific University of Technology & Innovation · Kuala Lumpur, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Master of Business Administration with a specialism in Business Analytics (ODL) is an Open & Distance Learning programme designed to help you gain advanced skills to make data-driven decisions and solve business problems using analytics from a management perspective.
The programme covers core business and management modules, including Statistical Decision Making, Research Methodology, Digital Marketing Tools and Trends, and a specialism in Business Intelligence Systems, Big Data Analytics and Technologies, and Time Series Analysis and Forecasting, culminating in an individual Project linked to your business analytics area.
🎯 Course & Curriculum
Course structure
- Business analytics learning focused on applying analytics to business decision-making.
- Build core MBA management knowledge alongside business analytics concepts.
- Develop practical analytics thinking for reporting, planning, and business problem-solving.
- Progress into business analytics modules that strengthen analytics management capability.
- Use analytics to support business strategy, performance monitoring, and evidence-based decisions.
- Prepare for final assessment work linked to the business analytics specialism.
- Complete programme assessment and capstone learning to demonstrate business analytics outcomes.
- Show ability to translate analytics into business insight and reporting.
- Graduate with an MBA qualification carrying the Business Analytics specialism.
Curriculum
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | Compulsory core modules | Organisational Behaviour | 0 | 0 |
| Accounting & Finance for Managers | 0 | |||
| Managerial Economics | 0 | |||
| Technology Management | 0 | |||
| Semester 2 | Compulsory core modules (continued) | Global Strategic Management | 0 | 0 |
| Human Resource Management | 0 | |||
| Statistical Decision Making | 0 | |||
| Research Methodology | 0 | |||
| Semester 3 | Compulsory core modules and specialisation modules | Entreprenuership | 0 | 0 |
| Digital Marketing Tools and Trends | 0 | |||
| Business Intelligence Systems | 0 | |||
| Big Data Analytics and Technologies | 0 | |||
| Semester 4 | Project and final specialisation | Time Series Analysis and Forecasting | 0 | 0 |
| Project | 0 | |||
| Total | 0 credit hours | |||
Career outcomes
- You can position yourself for analytics-focused leadership paths such as Business Analytics Manager, Decision Analytics Manager, and Analytics & Reporting Manager, based on APU’s listed career path for this programme.
- You gain role-ready skills for commercial and customer-facing work such as Business Development Manager and Chief Marketing Officer (CMO) with analytics-driven decision-making.
- You can strengthen your profile for consulting and strategy roles such as Business Consultant and General Manager by combining MBA management with business analytics.
- You can develop direction toward business intelligence roles such as Business Intelligence Analyst, Market Research Analyst, and Data Mining Expert as shown in APU’s career path.
- You also get clear entrepreneurship and executive progression options, including Entrepreneur and Chief Executive Officer (CEO), aligned with analytics-informed business planning.
Employability rate
For business analytics-focused MBA graduates in Malaysia, an employability rate of around 82% and an unemployment rate of about 18% is a realistic estimate given how hiring depends on experience, portfolio projects, and role-specific skills.
Together, these figures suggest a comparatively stable outlook for graduates who can demonstrate analytics capability and deliver business results.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Bachelor's degree | International applicants must have a bachelor’s degree. The programme entry options include a bachelor’s degree in related fields with a minimum CGPA of 2.50, or a bachelor’s degree in related fields with a minimum CGPA of 2.00 (if below 2.50, it is subject to rigorous internal assessment). Applicants with a bachelor’s degree in non-related fields may also be considered with a minimum CGPA of 2.00, with relevant working experience (or without relevant working experience, subject to passing pre-requisite courses), as accepted by the Senate. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business & Management | Direct match | The programme specifies entry requirements based on bachelor’s degree in related fields with CGPA thresholds for international applicants. |
Language requirements
International applicants must meet the programme’s English language requirement. If you have previously studied in English, you may be eligible for an English requirements exemption, provided you include supporting documents with your application.
IELTS Academic
MOI (Medium of Instruction)
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 33000 / total program | Total for international students: RM33,000. Fees stated here do not include deposits and other miscellaneous fees, and exclude 6% Sales and Service Tax (SST) imposed by the Malaysian Government. |
Proof of financial resources
International students are expected to show that they can fund their studies and stay in Malaysia. Your admission acceptance and student pass process require specific documented payments and approvals handled by the university.
- Pre-arrival visa processing payment is required to enable student visa application (details provided by the university’s International Students Application Procedures).
Important dates
Application window
| Milestone | August - Summer intake |
|---|---|
| Application portal opens | N/A |
| Application deadline (final submit) | N/A |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | N/A |
| Semester begins | N/A |
Pre-application & reviews
| Milestone | August - Summer intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | August - Summer intake |
|---|---|
| Application submission deadline | N/A |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | N/A |
| Official transcripts deadline | N/A |
| Certified translations deadline | N/A |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
📝 How to Apply
Submit your application
Apply through the APU international student application process using the university’s official admissions channel. Ensure you select the correct programme and intake date in your application. Upload your academic documents in the required certified format, because the university uses your completed document package to proceed with the next steps.
Receive the Letter of Offer and confirm enrolment
If you meet the eligibility criteria, you will receive a Letter of Offer. To enable the university to submit your student visa (Student Pass) application, you must confirm your enrolment and pay the required pre-arrival application processing fee. The university advises that this should be done along with the supporting documents listed in the admissions procedure.
Student pass processing through EMGS
After receiving your complete documents together with the international student visa and application fees, the university submits your application to EMGS for processing. The university states that this may take about 2 to 3 weeks when documents and payment are complete. You should avoid entering Malaysia during visa processing to reduce delays and queries from immigration.
Arrival and final onboarding steps in Malaysia
Once the student pass is approved, you will receive a Visa Approval Letter (VAL) and the university will prepare for your arrival. After you arrive, the university guides you through the required arrival steps and follow-up processes such as medical screening. Follow the university’s guidance for documents and timelines so your student pass can be endorsed for your study period.