Master in Digital Communication
Asia Pacific University of Technology & Innovation · Kuala Lumpur, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Master in Digital Communication at Asia Pacific University of Technology & Innovation (APU) is designed for students who want advanced knowledge and specialised skills in digital communication, including an applied understanding of the digital creative economy and how digital platforms are transforming the media environment.
The programme uses coursework and a final project to help you evaluate communication scenarios, develop effective digital strategies, and build capabilities that are relevant across media and industry areas such as digital campaigns, social media, data analytics, and emerging technologies.
🎯 Course & Curriculum
Course structure
- Pre-requisite modules for non-media and communication students: Fundamentals of Communication and Media Theories.
- Core modules covering PR strategies, Communication Theory and Practice, and Global Communication Competencies.
- Digital campaign capability through Digital Campaigns Management and Digital Campaigns Management-related applied learning.
- Advanced digital media and technology learning through New Media Industries and Technologies.
- Data-led communication decision-making via Statistical Decision Making and Digital Media Analytics.
- Behavioural and marketing analytics through Behavioural Science, Social Media & Marketing Analytics.
- Research Methodology module to support the programme project and applied research.
- Elective core module selection: Marketing and Sustainability in the Age of Globalisation or Design Thinking.
- Elective core module selection: Managing Crisis Communication or Managing Business Web Presence.
- Project phase focused on individual research and analysis for academic and industry purposes, producing an academic paper, consultancy report, or case history.
Curriculum
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Global Communication Competencies | ||||
| Digital Campaigns Management | ||||
| New Media Industries and Technologies | ||||
| Statistical Decision Making | ||||
| Research Methodology | ||||
| Digital Media Analytics | ||||
| Behavioural Science, Social Media & Marketing Analytics | ||||
| Project |
Career outcomes
- You build job-ready expertise in digital communication strategy, enabling roles such as Digital Content Specialist, Digital Communications Strategist, and Digital Communication Manager.
- You develop practical capability across modern channels (including social media and digital platforms), supporting careers in social media management and social media campaign advisory.
- You gain analytics-focused skills through Digital Media Analytics and Behavioural Science, Social Media & Marketing Analytics, helping you qualify for positions like Social Media Intelligence Analyst.
- You strengthen research and consultancy output through Research Methodology and the Project, giving you portfolio-ready evidence for employer evaluations.
- You learn how platforms and artificial intelligence are transforming the media environment, which supports progression toward senior and leadership pathways in corporate communications and digital strategy.
Employability rate
For graduates of the Master in Digital Communication field in Malaysia, the employability outlook is typically strong, with an estimated employability rate of around 85% and an unemployment rate of about 15% due to ongoing hiring needs across digital marketing and communications functions.
Together, this indicates a comparatively stable career path for skilled graduates who can apply digital communication and analytics in professional settings.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Bachelor's degree | International applicants must hold a bachelor’s degree. The programme specifies that applicants can apply with a bachelor’s degree in related fields with a minimum CGPA of 2.50, or a minimum CGPA of 2.00 in related/non-related fields under conditions assessed by the Senate and/or subject to a rigorous internal assessment and possible pre-requisite courses for those without relevant working experience. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Communication | Direct match | The programme lists pre-requisite modules for non-media and communication students, indicating the curriculum is designed for applicants with relevant communication background as their starting point. |
Language requirements
International applicants must meet the programme’s English requirements. The programme currently lists IELTS as the English requirement for international students, and also provides an exemption route for applicants from English-speaking countries and those whose previous qualification was taught in English.
IELTS Academic
MOI (Medium of Instruction)
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 42000 / total program | Total for International: RM42,000. Fees stated here exclude deposits and other miscellaneous fees, and for international students exclude 6% Sales and Service Tax (SST). |
Proof of financial resources
International applicants should prepare proof of funds as required for their student visa and enrolment process. APU’s international student procedure also mentions a pre-arrival processing payment that is part of the visa application preparation.
- Stage-1 payment of pre-arrival application processing fee of RM 3,600 (approx. USD 950) as part of the student visa application process
- Tuition programme fee for international students as published for this programme
Important dates
Application window
| Milestone | August - Summer intake | October - Winter intake |
|---|---|---|
| Application portal opens | April 01, 2026 | April 01, 2026 |
| Application deadline (final submit) | July 15, 2026 | July 15, 2026 |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | July 01, 2026 | July 01, 2026 |
| Semester begins | August 21, 2026 | October 30, 2026 |
Pre-application & reviews
| Milestone | August - Summer intake | October - Winter intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | August - Summer intake | October - Winter intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Prepare your documents and confirm the intake date
International applicants should review the programme’s entry requirements and gather certified true copies of academic certificates and supporting documents. Ensure your passport details match the name and date of birth stated on your academic documents. If your academic transcript/certificate is not in English, prepare the certified translated copies as required for the visa application process.
Submit your application to the university
Complete the university’s application submission during the published intake period and specify the programme and intake date. Submit the required documents and copies of English proficiency results when applicable to your application pathway. After submission, the university will evaluate your eligibility based on the complete application documents.
Accept the offer and complete pre-arrival processing for visa
Once you meet the eligibility criteria, you will receive a Letter of Offer. To enable the university to commence student visa application processing, you must make the Stage-1 payment of the pre-arrival application processing fee and provide the items requested to commence your visa application. The process includes submitting passport details and other specified documents required for the visa application package.
Student pass processing with EMGS
After the university receives your complete documents together with the student visa and application fees, it submits your application to EMGS. The university advises that this may take about 2–3 weeks once complete documents and payment are received. The university also advises applicants to plan timing early relative to the intake date.