Bachelor of Arts (Honours) in Tourism Management
Asia Pacific University of Technology & Innovation · Kuala Lumpur, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Bachelor of Arts (Honours) in Tourism Management at Asia Pacific University of Technology and Innovation is designed to develop tourism and travel leadership capabilities, with a strong focus on practical and employable skills for the tourism industry.
Students study topics across tourism management, including hospitality and tourism foundations, digital and revenue management, internship/industrial training, and a final year project that applies research and practical learning to tourism policy, planning, and marketing.
🎯 Course & Curriculum
Course structure
- Introduction to Management
- Business and Communications Skills
- Digital Thinking and Innovation
- Fundamentals of Accounting
- Marketing
- People Management
- Introduction to Hospitality and Tourism
- Introduction to Services Management
- Digital Marketing
- Business Research Methods
- International Cultural and Communications
- Innovation Processes
- E-Tourism
- Hospitality and Tourism Revenue Management
- Retail Travel Operations
- Ticketing and Computer Reservation System
- Geography of Travel and Tourism
- Consumer Behaviour
- Sports and Recreational Tourism
- Sports and Recreational Facilities Management
- Internship (16 Weeks)
- Specialised learning building towards your final tourism management outcomes
- Integration of hospitality and tourism industry focus
- Capstone preparation through workplace and project-oriented activities
Curriculum
120 credit hours programme structure is published on APU official pages; curriculum credit table by semester is not available in the accessible official sources retrieved so far, so credit-hour values per module and semester totals cannot be extracted without additional official PDF/table access.
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | Common modules and specialised modules (Degree Level 1) | Introduction to Management | ||
| Business and Communications Skills | ||||
| Digital Thinking and Innovation | ||||
| Fundamentals of Accounting | ||||
| Marketing | ||||
| People Management | ||||
| Introduction to Hospitality and Tourism | ||||
| Introduction to Services Management | ||||
| Legal Aspects in the Hospitality and Tourism Industry | ||||
| Fundamentals of Entrepreneurship | ||||
| Introduction to VRAR and Metaverse | ||||
| Semester 2 | Common modules and specialised modules (Degree Level 2) plus internship block start | Digital Marketing | ||
| Business Research Methods | ||||
| International Cultural and Communications | ||||
| Innovation Processes | ||||
| E-Tourism | ||||
| Hospitality and Tourism Revenue Management | ||||
| Retail Travel Operations | ||||
| Ticketing and Computer Reservation System | ||||
| Geography of Travel and Tourism | ||||
| Consumer Behaviour | ||||
| Sports and Recreational Tourism | ||||
| Sports and Recreational Facilities Management | ||||
| Semester 3 | Internship (16 Weeks) and Degree Level 3 modules | Internship / Industrial Training (minimum 16 weeks) | ||
| Crisis Management and Communications | ||||
| Sustainability in Tourism and Hospitality Industry | ||||
| Managing People and Performance | ||||
| Meetings, Incentives, Conventions and Exhibitions | ||||
| Investigation in Tourism Management | ||||
| Venture Building | ||||
| Final Year Project | ||||
| Tourism Policy, Planning and Development | ||||
| Monitoring and Evaluation of Services Management | ||||
| International Tourism Marketing | ||||
| Tourism in Action | ||||
| Semester 4 | MQA compulsory subjects (as required by MQA) and final research completion | Appreciation of Ethics and Civilisation | ||
| Malay Communication Language | ||||
| Philosophy and Current Issues | ||||
| Workplace Professional Skills | ||||
| Integrity and Anti-corruption | ||||
| Co-Curriculum | ||||
| Total | All programme modules including MQA compulsory subjects, internship/industrial training, and final year research project. | |||
Career outcomes
- You build job-ready tourism and hospitality management knowledge through industry-focused modules like E-Tourism and Hospitality and Tourism Revenue Management, helping you stand out for management-track roles.
- You gain practical workplace exposure through a structured 16-week internship, so you can move into roles such as Travel and Tourism Consultant and Event Planner with real experience.
- You develop commercial and communication capability that aligns with tourism employer needs, supporting career paths into Sales and Marketing roles in tourism and destination marketing.
- You strengthen analytics and decision-making ability through business research learning, enabling you to progress toward tourism research and destination marketing roles over time.
- You can target both operations and commercial positions, including Passenger Services Manager, Retail Business Manager, and Tourism Development Manager, using skills from revenue and retail travel topics.
- You graduate with a degree qualification that supports progression into customer services leadership and tourism development careers in Malaysia and internationally.
Employability rate
Tourism and hospitality management graduates in Malaysia typically see an employability rate of around 78% and an unemployment rate of about 22%, reflecting strong demand in service and travel-related industries alongside seasonal hiring patterns.
Together, these figures point to a stable job outlook when you build practical experience and service-focused skills during your degree.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualification for direct entry to Level 1 | International applicants may be considered for direct entry to Level 1 of the degree through recognised qualifications such as STPM (2 passes with a minimum Grade C and GP 2.0), A-Level (2 passes grade A-D), UEC (5 Grade B’s), or a recognised foundation programme (minimum CGPA of 2.0), based on the university’s equivalency approach. |
| Qualification equivalency for alternative entry routes | For applicants entering Level 2, the university may consider a recognised diploma (including successful completion of the APU Diploma) or other recognised qualifications with academic credits equivalent to Level 1, subject to APU Academic Board approval and programme standards published with MQA. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Hospitality, tourism, travel, and related business studies | Direct match | The programme builds knowledge of tourism and hospitality operations, management, marketing, and related industry topics, so applicants with prior study in hospitality and tourism or closely related business/travel studies may be well-prepared for entry. |
| General business and communications | Possible match | Applicants with prior study in business and communications may find it helpful because the programme includes modules covering introduction to management and business communications skills. |
Language requirements
International applicants must meet the university’s English requirements for admission to this programme. The approved proof options and minimum scores are listed below.
IELTS Academic
TOEFL iBT
PTE Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 108500 / total program | Total for International: RM108,500 for the Bachelor of Arts (Honours) in Tourism Management. Fees stated exclude deposits and other miscellaneous fees, and international fees exclude the 6% Sales and Service Tax (SST) imposed by the Malaysian Government. |
Proof of financial resources
International students applying from abroad should be prepared to show proof of sufficient funds for tuition and living costs as part of the student pass (visa) process. The exact type and amount of financial proof can be confirmed via the official student pass requirements provided by Education Malaysia Global Services (EMGS) and the Malaysian immigration process.
- Proof of sufficient funds for studying in Malaysia, as required for the student pass (visa) application process via EMGS and Malaysian immigration
- Pre-arrival application processing payments may be required after receiving an offer, before EMGS submits the student pass application
Important dates
Application window
| Milestone | September - Winter intake | November - Winter intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | September 28, 2026 | November 24, 2026 |
Pre-application & reviews
| Milestone | September - Winter intake | November - Winter intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | September - Winter intake | November - Winter intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Prepare your documents and confirm entry eligibility
Review the programme entry requirements for international applicants and confirm which recognised qualification route applies to you (direct entry to Level 1, or entry to Level 2 based on equivalent credits). Gather your academic documents and any English language proof you will submit with your application. If you are unsure about qualification equivalency for foreign credentials, request clarification early so you can complete your application before the intake deadline.
Submit the international student application online
Complete your online application during the published intake window and upload the documents requested by the university. Ensure the documents you submit include your passport details and your academic qualification evidence. After the university reviews your application, you will receive an offer letter if you meet the eligibility criteria.
Pay the required pre-arrival processing fee and proceed with EMGS for the student pass
If you receive a Letter of Offer, you will need to pay the required pre-arrival application processing fees promptly to enable the student visa processing workflow. The university then submits your application to EMGS (Education Malaysia Global Services) using your complete documents and payments. You should plan your travel carefully because student-pass processing requires you to be outside Malaysia during processing.
Complete visa steps and travel to Malaysia for orientation
After EMGS processing, you will receive the student pass approval letter and you must apply for the appropriate single-entry visa as instructed by the Malaysian process. Once approved, plan your arrival so you do not miss orientation and international student briefing. On arrival in Malaysia, international students are required to report to the EMGS International Students Arrival Centre (ISAC) for immigration-related guidance before Malaysian immigration clearance.