Bachelor of Arts (Honours) in Media and Communication Studies
Asia Pacific University of Technology & Innovation · Bukit Jalil, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Bachelor of Arts (Honours) in Media and Communication Studies at Asia Pacific University of Technology & Innovation (APU) is designed to equip you with the knowledge and skills to start a career in areas such as Journalism, Public Relations, Advertising, Communications, Social Media and more.
The programme builds theoretical and practical understanding of how the media and communication industry works, and develops the capability to communicate effectively, lead in organisations, and analyse media and communication issues creatively and ethically.
🎯 Course & Curriculum
Course structure
- Build a theoretical and conceptual foundation in media and communication as a discipline
- Study industry-relevant introductory modules including Principles of Advertising, Contemporary Media Studies, Public Relations 1, and Marketing Fundamentals, Consumer Behaviour and Creative Practice
- Develop core practical media skills through modules such as Intercultural Communication, Introduction to Graphic Design, Digital Illustration, and Fundamental of Entrepreneurship
- Learn core concepts in communication theories alongside specialised communication topics
- Expand your skills across mass media tools and apply specialised communication skills for the media and communication industry
- Develop creativity and innovation supported by modules such as Visual Culture and Innovation Processes
- Strengthen professional communication practice through Strategic Event Planning and Management, Public Relations 2, Social Media, Researching Media and Communication, Journalism, and Political Communication
- Choose one elective module such as InDesign Essentials or Packaging Design
- Complete an Internship/Industrial Training for a minimum period of 16 weeks
- Use your degree learning to transition from classroom learning to working environments
- Gain practical exposure that supports your later final-year specialisation and project work
- Use previous studies and industrial experience to specialise in a particular media area
- Complete a hands-on final year project that applies media knowledge and communication skills through a practical output portfolio
- Study modules including Integrated Marketing Communications Practice and Venture Building, plus specialised modules such as Crisis Communications, Audiences and Fandom, Investigations in Media and Communication Studies, Broadcast Journalism, Global Advertising Practices, and Media and Communication Project
- Choose one elective module such as Communication Audit and Strategy or Persuasive Copywriting
Curriculum
Credit hours total for Bachelor of Arts (Honours) in Media and Communication Studies is 120 credit hours (Malaysia).
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Level 1 | Common modules and specialised modules | Intercultural Communication | ||
| Introduction to Graphic Design | ||||
| Digital Illustration | ||||
| Marketing Fundamentals, Consumer Behaviour and Creative Practice | ||||
| Fundamental of Entrepreneurship | ||||
| Core Concepts in Communication Theories | ||||
| Principles of Advertising | ||||
| Contemporary Media Studies | ||||
| Public Relations 1 | ||||
| MQA Compulsory Subject: Philosophy and Current Issues | ||||
| MQA Compulsory Subject: Workplace Professional Skills | ||||
| MQA Compulsory Subject: Integrity and Anti-corruption | ||||
| MQA Compulsory Subject: Co-Curriculum | ||||
| MQA Compulsory Subject: Malay Communication Language (Int’l Students) | ||||
| Level 2 | Common modules, specialised modules, and elective (choose 1) | Visual Culture | ||
| Innovation Processes | ||||
| Strategic Event Planning and Management | ||||
| Public Relations 2 | ||||
| Social Media | ||||
| Researching Media and Communication | ||||
| Journalism | ||||
| Political Communication | ||||
| Elective (choose 1): InDesign Essentials | ||||
| Elective (choose 1): Packaging Design | ||||
| Internship | Industrial training | Internship/Industrial Training (minimum 16 weeks) | ||
| Level 3 | Common modules, specialised modules, and elective (choose 1) | Integrated Marketing Communications Practice | ||
| Venture Building | ||||
| Crisis Communications | ||||
| Audiences and Fandom | ||||
| Investigations in Media and Communication Studies | ||||
| Broadcast Journalism | ||||
| Global Advertising Practices | ||||
| Media and Communication Project | ||||
| Elective (choose 1): Communication Audit and Strategy | ||||
| Elective (choose 1): Persuasive Copywriting | ||||
| Total | All modules across Level 1, Level 2, Internship/Industrial Training, Level 3, plus MQA compulsory subjects and electives (choose 1) | 120 credit hours | ||
Career outcomes
- You build job-ready communication and media skills for roles such as Journalist, Communications Executive, Social Media Strategist, Content Developer, and Digital Media Producer
- Your programme prepares you for employer-focused work in Journalism, Public Relations, Advertising, and communications roles through modules covering advertising principles, public relations, social media, and marketing fundamentals
- A minimum 16-week Internship/Industrial Training helps you graduate with real workplace exposure, making it easier for you to transition into professional media and communication environments
- You develop portfolio-based creative and analytical outputs through the final year project, supporting applications for practical and project-led roles
- You gain integrated marketing communications capability and strategic practice through modules like Integrated Marketing Communications Practice and Venture Building, helping you perform in campaign and brand communication settings
- You’re trained to handle professional challenges such as crisis communications, audiences and fandom dynamics, and investigations in media and communication studies—skills that match how media workplaces operate
Employability rate
For graduates of Media and Communication Studies in Malaysia, an employability rate of about 78% and an unemployment rate of about 22% is a reasonable field-level estimate, reflecting steady demand across media, communications, and marketing functions with variability by job market cycles.
Overall, the programme’s internship and project-focused learning should support a more stable transition into relevant roles in Malaysia.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualification for direct entry | Direct entry to Level 1 is available with international qualifications such as STPM (minimum Grade C with GP 2.0 plus credit in English), A-Level (two passes with Grade A-D plus credit in English), or UEC (five Grade B’s including English). |
| Diploma pathway to Level 2 | Entry to Level 2 is available via a Diploma or its equivalent with a minimum CGPA of 2.0 and a credit in English, or a Diploma in Media and Communication with a minimum CGPA of 2.0 (credit in English requirements may be waived where grades are equivalent/higher). |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Media, communication, journalism, advertising, public relations, and related creative communication studies | Direct match | International applicants applying via the diploma pathway (including Diploma in Media and Communication or its equivalent) align most closely with this programme’s focus. |
Language requirements
For international applicants, English language proficiency is required for entry into the main study programme. If you do not have the required score, you may be eligible for a conditional student visa and then enrol in an English Language Certification programme in Malaysia before sitting for an assessment.
IELTS Academic
TOEFL iBT
PTE Academic
MOI (Medium of Instruction)
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 108500 / total program | International students total programme fee: RM 34,900 (Year 1) + RM 36,100 (Year 2) + RM 37,500 (Year 3) = RM 108,500. Fees exclude 6% Sales and Service Tax (SST). |
Proof of financial resources
International applicants typically need to show proof of financial ability for tuition and living costs during Malaysia studies. Follow APU’s International Students Application Procedures for the documents requested for visa processing and student pass application.
- Proof of funds and financial documentation required for visa application (as requested by APU during the visa stages).
- International Student visa processing documentation and payments required by APU before student pass application (where applicable).
Important dates
Application window
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | October 01, 2026 | N/A |
Pre-application & reviews
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Submit your online application and supporting documents
International applicants should submit an online application to APU and include the required academic and identity documents. APU uses the eligibility of admission criteria to assess your application. If your documents are in a language other than English, certified translations may be required for visa processing.
Receive your Letter of Offer and confirm admission
If you meet the eligibility criteria, APU will issue a Letter of Offer. To enable the university to submit your student visa application, you must make the required pre-arrival application processing payment immediately after you accept the offer. APU will then request the remaining items needed to commence visa processing, including passport details and specified photographs.
Student pass (visa) processing through EMGS
Once APU receives your complete documents and the International Student Visa and application fees, they submit your application to EMGS. This process may take about 2-3 weeks when documents and payment are complete. APU advises planning so that application forms arrive at least 8 weeks before the intake dates to support early approval.
Visa approval and travel planning
When the VAL (Visa Approval Letter) is approved, you will receive notifications and instructions for next steps. Plan your travel carefully: APU notes that you should not enter Malaysia during the visa processing period. APU also provides guidance on obtaining a Single Entry Visa through the Malaysian Embassy/Consulate or eVISA portal when applicable, using the student visa approval letter.