Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing
Asia Pacific University of Technology & Innovation · Bukit Jalil, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing at Asia Pacific University of Technology & Innovation is a full-time 3-year honours degree designed to build theories and practical skills for a career in digital marketing, including marketing strategy, digital marketing technologies, and applied frameworks for interactive digital marketing environments.
The programme includes specialised modules such as Brand Management, Integrated Marketing Communications, Digital Strategy and Analytics, Enabling Technologies for Digital Marketing, and a Marketing Management Project, with additional MQA compulsory subjects required for all students.
🎯 Course & Curriculum
Course structure
- Build core marketing management knowledge while introducing digital marketing tools and concepts.
- Develop academic research skills and introductory digital-focused learning activities.
- Begin core business foundation for later marketing strategy and digital campaign work.
- Advance into marketing management modules with a specialism focus on digital marketing.
- Apply digital marketing techniques as you progress through more advanced marketing topics.
- Strengthen marketing planning, execution, and performance evaluation capabilities.
- Complete the programme’s culminating academic work and consolidate marketing management with digital marketing expertise.
- Demonstrate learning outcomes through final assessment activities for the honours programme.
Curriculum
120 credit hours bachelor programme structure in Credit hours. Module titles are taken from the official APU programme module outline; credit-hour values are not published in the sources available during this research session.
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Level 1, Semester 1 | Common modules plus specialised module | Introduction to Management | ||
| Fundamentals of Accounting | ||||
| Business and Communications Skills | ||||
| Business Economics | ||||
| Business Law | ||||
| Digital Thinking and Innovation | ||||
| Fundamentals of Entrepreneurship | ||||
| Marketing | ||||
| People Management | ||||
| Quantitative Skills | ||||
| Level 1, Semester 2 | Common modules | Business Ethics and Governance | ||
| Innovation Process | ||||
| International Culture and Communications | ||||
| Business Research Methods | ||||
| MQA Compulsory Subjects (list in programme outline) | ||||
| Level 2, Semester 3 | Common modules plus specialised modules | E-Commerce | ||
| B2B Marketing | ||||
| Delivering Customer Value | ||||
| Consumer Behaviour | ||||
| Marketing Intelligence and Research | ||||
| Digital Marketing | ||||
| Social Media and Communication | ||||
| Creative Copywriting | ||||
| Level 2, Semester 4 | Internship (Industrial Training) block | Internship/Industrial Training (16 weeks) | ||
| Level 3, Semester 5 | Final year common modules and specialised modules (project preparation) | Venture Building | ||
| Brand Management | ||||
| Building Customer Relationship | ||||
| Global Marketing | ||||
| Integrated Marketing Communications | ||||
| Digital Strategy and Analytics | ||||
| Investigation in Marketing Management | ||||
| Marketing Decision Making | ||||
| Behavioural Science & Marketing Analytics | ||||
| Enabling Technologies for Digital Marketing | ||||
| Level 3, Semester 6 | Final year project semester | Marketing Management Project | ||
| Strategic Marketing Planning | ||||
| Total | All Level 1, Level 2, internship, and Level 3 modules plus MQA compulsory subjects and final year project modules as per the programme outline | 120 credit hours | ||
Career outcomes
- You gain marketing management fundamentals with a dedicated specialism in digital marketing, helping you qualify for roles like Digital Marketing Executive and Digital Sales and Marketing Manager.
- You develop job-relevant skills in marketing strategy and digital marketing execution so you can support performance-driven campaigns across online channels.
- The programme is designed to give you an edge with modern digital marketing technologies aligned to industry needs, supporting faster readiness for digital marketing responsibilities.
- You leave with an honours bachelor qualification that strengthens your profile for marketing and communications progression into senior and specialist tracks as you build experience.
- You train in practical, business-facing marketing thinking that supports employability in marketing and advertising environments where digital capability is required.
Employability rate
Specific Malaysia employability and unemployment percentages for graduates of this exact APU Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing are not published in the official sources available during this run.
In practice, this field’s hiring demand is typically driven by digital capability, so you should focus on building portfolio-style experience during study to improve job outcomes in Malaysia.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualification or foundation route | International entry is listed through recognised international qualifications for direct entry to Level 1 of the degree (with English language and Mathematics requirements indicated in the programme entry requirements). The programme also lists entry via Matriculation/Foundation with a minimum CGPA of 2.0. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business and Management | Direct match | The programme requires foundational study across business management areas and includes specialised modules in digital marketing for students admitted into Degree Level 2 and beyond. |
Language requirements
This programme is taught in English. International students must meet the published English language entry requirements to be considered for admission.
IELTS Academic
TOEFL iBT
PTE Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 54200 / total program | Total tuition fee for the programme (RM 54,200.00). |
Proof of financial resources
International students applying for a Malaysian student visa typically need to show proof of sufficient funds and funding sources for tuition and living costs. The exact documentation can be requested as part of the visa process.
- Proof of sufficient funds for your stay in Malaysia (tuition and living costs), as required for the student visa process
Important dates
Application window
| Milestone | July - Summer intake |
|---|---|
| Application portal opens | N/A |
| Application deadline (final submit) | N/A |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | N/A |
| Semester begins | July 09, 2026 |
Pre-application & reviews
| Milestone | July - Summer intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | July - Summer intake |
|---|---|
| Application submission deadline | N/A |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | N/A |
| Official transcripts deadline | N/A |
| Certified translations deadline | N/A |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
📝 How to Apply
Request an offer letter (online application)
Submit the APU online application and include certified true copies of your academic qualification documents (with English translations where applicable). You should also upload copies of IELTS/TOEFL and other English proficiency results used for assessment. Clearly select the programme and the intake date during your application so APU can evaluate your eligibility.
Receive your Letter of Offer and confirm enrolment
If you meet the eligibility criteria, APU issues a Letter of Offer. To confirm enrolment and allow the university to proceed with the student visa application, you must make the published pre-arrival application processing fee payment and provide the required acceptance documents. The process includes steps for the student visa application support package and documentation preparation.
Prepare visa documents and complete visa screening
After acceptance, you must provide documents needed to commence your visa application, including passport-related items and the English language certification results. You may also need to submit certified documents that match your passport details, and certified translations where your academic documents are not in English. APU also points applicants to follow medical screening guidelines as part of the visa process.