Bachelor of Arts (Honours) in Marketing Management
Asia Pacific University of Technology & Innovation · Kuala Lumpur, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Bachelor of Arts (Honours) in Marketing Management at Asia Pacific University of Technology & Innovation is designed to build your marketing knowledge and the practical skills employers look for. The programme covers core marketing areas such as customer lifestyles and behaviour, marketing communications, international marketing, marketing decision-making and marketing management.
You also study business-management foundations alongside specialised marketing modules, then complete an internship of at least 16 weeks. In your final year, you undertake a marketing management project and study specialist subjects such as Brand Management, Global Marketing, Integrated Marketing Communications, Digital Strategy and Analytics, and Strategic Marketing Planning.
🎯 Course & Curriculum
Course structure
- Common modules: Introduction to Management, Fundamentals of Accounting, Business and Communications Skills, Business Economics, Business Law, Digital Thinking and Innovation, Fundamentals of Entrepreneurship, Marketing, People Management, and Quantitative Skills.
- Build foundational business management skills together with core marketing knowledge and quantitative skills for decision-making.
- Common modules: Business Ethics and Governance, Innovation Process, International Culture and Communications, and Business Research Methods.
- Specialised modules focus on marketing functions including E-Commerce, B2B Marketing, Delivering Customer Value, Consumer Behaviour, Marketing Intelligence and Research, Digital Marketing, Behavioural Science in Organisation, and Critical Thinking in Management.
- Internship (16 weeks) to transition from classroom learning to workplace experience.
- Common modules: Venture Building and Sustainability Leadership.
- Specialised modules include Brand Management, Building Customer Relationship, Global Marketing, Integrated Marketing Communications, Digital Strategy and Analytics, Investigation in Marketing Management, Marketing Decision Making, Marketing Management Project, Strategic Marketing Planning, and Retail Marketing Management.
- Final year project explores a marketing topic individually and demonstrates academic and practical capability in the chosen area.
Career outcomes
- You develop practical marketing and business management skills that support roles such as Marketing Manager, Marketing Communications Manager, Brand Manager, Customer Service Manager, and Product Manager.
- You build job-ready competence in marketing decision-making and marketing management, so you can contribute across both marketing strategy and day-to-day execution.
- Your internship supports a smoother classroom-to-workplace transition, helping you gain real workplace exposure that employers typically value in early-career marketing hires.
- You graduate with a qualification focused on core marketing knowledge plus specialised marketing modules (including digital and customer-focused learning), supporting career mobility across advertising, marketing communications, and customer-related roles.
- The programme’s project-based learning in the final year helps you strengthen research and analysis skills that are useful for marketing planning, analytics, and investigation roles.
- Because your curriculum covers both marketing strategy and business fundamentals, you are positioned to progress toward senior marketing and leadership responsibilities over time.
Employability rate
Employability and unemployment figures can vary by location and job market conditions, and the official APU programme materials for this specific Bachelor of Arts (Honours) in Marketing Management do not publish field-level Malaysia-only employment statistics.
As a result, you should treat labour-market outcomes as dependent on internships, portfolio, and the marketing roles you target in Malaysia.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualification (entry to Level 1) | International applicants can apply for direct entry to Level 1 with qualifications such as STPM, A-Level, UEC, or completion of an approved Matriculation/Foundation programme with the minimum score requirements shown on the APU programme page. |
| Diploma / prior studies (entry to Level 2) | Applicants may enter Level 2 with a relevant diploma or with studies in another recognised institute with academic credits equivalent to Level 1 of an honours degree, subject to APU Academic Board approval. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Marketing and business-related studies | Direct match |
Language requirements
International applicants must meet APU’s English requirements stated for international students.
IELTS Academic
TOEFL iBT
PTE Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
Other accepted proofs
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 108500 / total program | Total tuition fee for international students is RM108,500. Fees indicated exclude deposits and other miscellaneous fees, and exclude the 6% Sales and Service Tax (SST) imposed by the Malaysian Government. |
Proof of financial resources
International students typically need to show they can fund tuition and living costs for study in Malaysia before visa processing. Prepare your financial documents as requested by the university and immigration processes used for your student pass.
- Evidence of available funds for tuition and living costs as requested for international student processing for Malaysia
- Bank statements or financial documents prepared for visa/student-pass processing (amounts and exact format depend on the official request)
Important dates
Application window
| Milestone | July - Winter intake | September - Summer intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | July 17, 2025 | September 29, 2025 |
Pre-application & reviews
| Milestone | July - Winter intake | September - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | July - Winter intake | September - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Submit your application and documents
Apply through APU’s official application link shown on the programme page and upload your required documents. Use the programme page entry requirements to make sure your qualification and English proof meet the minimum requirements for international students. Check that your documents are complete before submitting so admissions can assess your eligibility without delays.
Complete admissions assessment for your chosen intake
After you submit, APU will review your qualification against the entry requirements published for international students. If your admission is conditional due to specific programme standards, APU will communicate the next steps required to progress. Make sure you respond promptly to any requests for additional information.
Pay applicable fees and prepare for enrolment steps
Once you receive admission-related communications, follow APU’s instructions on fee payment for international students. APU’s fees and refund policy indicates that international students are required to pay fees due prior to arrival by the due dates and that application/registration fees are not refundable. Keep copies of payment receipts and follow the university’s enrolment instructions for your intake.