Bachelor of Arts (Honours) in Digital Marketing
Asia Pacific University of Technology & Innovation · Kuala Lumpur, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Asia Pacific University of Technology and Innovation (APU) offers Bachelor-level study in Digital Marketing under its Business and Marketing programmes, designed to build practical digital marketing and marketing-management skills for modern, data-driven marketing environments.
International applicants can apply through APU’s international admission process and meet the university’s English language and qualification requirements for entry into the Honours bachelor pathway.
🎯 Course & Curriculum
Course structure
- Build essential marketing management foundations and the practical skills needed to start a career in digital marketing.
- Develop understanding of theories and concepts underpinning effective marketing and digital marketing strategies.
- Learn frameworks and strategic planning techniques for marketing and business information analytics.
- Study a broad range of digital marketing technologies and how they are applied in digitized business settings.
- Advance skills in managing marketing activities using digital tools and approaches aligned with current industry practice.
- Apply marketing management knowledge to digital channels and analytics-focused marketing scenarios.
- Consolidate learning across marketing management and digital marketing to support honours-level achievement.
- Apply strategic and analytical marketing frameworks to planning and decision-making tasks.
- Complete the honours component of the degree requirement for graduation.
Career outcomes
- You graduate with job-ready digital marketing knowledge and practical skills for roles such as Digital Marketing Executive, Social Media Strategist, and Digital Marketing Content Writer.
- You build a stronger profile for data-informed marketing careers, including Web Analytics Consultant and Account Management roles that rely on digital channel performance insights.
- You develop career pathways into growth-oriented positions such as SEO Specialist, Digital Marketing Communications Specialist, and Online Business Manager in Malaysia and internationally.
- You strengthen your employability with programme content designed around digital marketing technologies and digitized, real-world marketing applications.
- You gain industry-recognised digital marketing ecosystem exposure through programme accreditation support, helping you align your skills with how employers evaluate digital marketers.
- You position yourself for progression into senior and leadership tracks over time, moving from specialist execution roles toward Digital Marketing Manager and Digital Sales and Marketing Manager responsibilities.
Employability rate
Digital marketing and marketing management graduates in Malaysia typically see an employability rate of around 78% and an unemployment rate of about 22%, reflecting strong demand for entry-level digital roles alongside the need for practical skills.
Together, these figures indicate a comparatively reliable career outlook when you build portfolio-ready digital marketing competency during your degree.
✅ Entry Requirements
Academic qualification
Language requirements
International applicants must meet the university’s English language proficiency requirement for admission to the main programme. If you do not meet the required English language score at the point of application, you may be able to apply for a student visa on a conditional basis and enrol in an English Language Certification programme at APU upon arrival in Malaysia, then complete the required language assessment. English requirements may differ for specific programmes based on the latest programme standards published by MQA.
IELTS Academic
TOEFL iBT
PTE Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
Other accepted proofs
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 108500 / total program | International total for 3 years is RM 108,500 (fees shown exclude deposits and other miscellaneous fees, and exclude the 6% Sales and Service Tax (SST).) |
Proof of financial resources
Important dates
Application window
| Milestone |
|---|
| Application portal opens |
| Application deadline (final submit) |
| Application deadline (EU students) |
| Application deadline (Non-EU students) |
| Recommended apply-by |
| Semester begins |
Pre-application & reviews
| Milestone |
|---|
| VPD request - recommended |
| VPD result expected |
| APS - recommended |
| Start eligibility check |
Document submission deadlines
| Milestone |
|---|
| Application submission deadline |
| Document submission deadline (EU students) |
| Document submission deadline (Non-EU students) |
| Language certificate deadline |
| Official transcripts deadline |
| Certified translations deadline |
| Postal / hard-copy documents deadline |
| Missing documents (if requested) |