Bachelor of Arts (Honours) in Digital Advertising
Asia Pacific University of Technology & Innovation · Kuala Lumpur, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Bachelor of Arts (Honours) in Digital Advertising is a full-time 3-year programme at APU, designed with a 360° approach to creative and strategic advertising for the digital ecosystem.
Across Degree Level 1 to Degree Level 3, students study core modules in digital advertising practice, undertake an internship/industrial training for a minimum of 16 weeks, and complete MQA compulsory subjects for the programme requirements.
🎯 Course & Curriculum
Course structure
- Integrated Marketing Communications, Persuasive Copywriting, and account-planning focused advertising foundations.
- Project-based studio learning that develops digital advertising skills and creative production discipline.
- Core skills supported by Marketing Fundamentals and Project Management themes introduced in Degree Level 1.
- Development of skills for creating digital advertising campaigns and supporting collaterals and measurement of effectiveness.
- Modules including Digital Advertising Analytics and Integrated Marketing Communications expand strategic, analytical, and creative thinking.
- Team-based and individual professional project work builds portfolio-ready outcomes for digital advertising practice.
- Advanced studio work culminating in a major digital advertising project with research and report components.
- Core modules include Digital Advertising: Individual Professional Project, Digital Advertising: Team Professional Project, and Research Project Report.
- Career-focused practice supported by Venture Building, Exhibition Design, and Intellectual Property Basics.
Curriculum
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | Degree Level 1 core modules | Introduction To Graphic Design | ||
| Principles of Advertising | ||||
| Client Brief Concept | ||||
| Marketing Fundamentals, Consumer Behaviour and Creative Practice | ||||
| Creative Project | ||||
| Semester 2 | Degree Level 1 core modules and elective modules | Project Management | ||
| Digital Illustration | ||||
| Fundamentals of Entrepreneurship | ||||
| Motion Graphics | ||||
| Public Relations | ||||
| Semester 3 | Degree Level 2 core modules | Social Media | ||
| Professional Practice: Client & Agency Management | ||||
| Brand Strategy & Application | ||||
| Innovation Processes | ||||
| Advertising: Media Planning and Purchasing | ||||
| Semester 4 | Degree Level 2 core modules, elective modules | Creativity and Innovation | ||
| Visual Culture | ||||
| Web Design & Development | ||||
| Digital Film Production | ||||
| Digital & Experiential Advertising | ||||
| Packaging Design | ||||
| Semester 5 | Internship and MQA compulsory subjects | Internship (16 Weeks) | ||
| Workplace Professional Skills | ||||
| Integrity and Anti-corruption | ||||
| Co-Curriculum | ||||
| Philosophy and Current Issues | ||||
| Malay Communication Language (Int’l Students) | ||||
| Semester 6 | Degree Level 3 core modules | Integrated Marketing Communications | ||
| Digital Advertising: Individual Professional Project | ||||
| Research Project Report | ||||
| Venture Building | ||||
| Persuasive Copywriting | ||||
| Semester 7 | Degree Level 3 core modules | Digital Advertising Analytics | ||
| Digital Advertising: Team Professional Project | ||||
| Intellectual Property Basics | ||||
| Exhibition Design | ||||
| Integrity and Anti-corruption | ||||
| Total | 120 credit hours | |||
Career outcomes
- You graduate with portfolio-ready work across both individual and team digital advertising projects, helping you apply for roles like Digital Advertising Executive and Account Manager.
- You build practical campaign analytics and performance measurement skills through modules such as Digital Advertising Analytics, supporting careers in media planning and digital strategy.
- You strengthen creative execution and copywriting capability for fast-moving content and brand roles such as Copywriter, Social Media Executive, and Digital Content Creator.
- You develop strategic planning and integrated communications foundations, preparing you for client-facing communication and brand communicator pathways.
- You learn advertising through industry-relevant studio projects, agency visits, and industry placement exposure described for the programme, helping you transition into real workplace workflows.
- You develop professional competence in areas like idea generation, art direction, and copywriting, supporting progression toward roles such as Art Director and Brand Manager.
Employability rate
Employability outcomes for digital advertising graduates depend on the specific job market, but in Malaysia many employers hire across roles in digital content, advertising execution, and marketing operations when candidates can demonstrate relevant portfolio work and analytics skills.
Overall, this programme is designed to support a stable job outlook by building practical, portfolio-based capabilities that align with ongoing hiring needs in the digital advertising sector.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Relevant prior qualification (international entry) | International applicants can be considered for entry based on their foreign qualification and equivalency, as assessed by APU. The programme page also notes that entry requirements may differ for specific programmes based on the latest Malaysian Qualifications Agency (MQA) programme standards and equivalency listing. |
| English and academic eligibility for international students | Applicants must meet the programme’s published English requirements for international students and submit complete educational documents for evaluation. Where the programme page states additional entry pathways (for example, diplomas or equivalent qualifications), applicants should use the internationally recognised qualification that matches the required level and English credit/evidence stated by APU. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Art | conditional match | The programme page states that portfolio submission or an interview is mandatory as part of entry requirements for the APU Design Degrees, so applicants with relevant creative media/advertising learning backgrounds may be better prepared for the required evaluation components. |
Language requirements
International applicants must meet the university’s published English language requirements for admission to this undergraduate degree programme.
IELTS Academic
TOEFL iBT
PTE Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
Other accepted proofs
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 108500 / total program | International total tuition for 3 years: RM108,500. Fees shown exclude the 6% Sales and Service Tax (SST) imposed by the Malaysian Government. |
Proof of financial resources
International students are expected to show they can fund tuition and living costs for the study period. APU’s international student visa process is handled via EMGS, and you should be prepared to submit financial documentation when required by the visa process.
- Provide the financial documents requested during the international student visa application process (via EMGS) to support your application
- Ensure you can pay the required international student fees according to APU’s published fee guidance for international students
Important dates
Application window
| Milestone |
|---|
| Application portal opens |
| Application deadline (final submit) |
| Application deadline (EU students) |
| Application deadline (Non-EU students) |
| Recommended apply-by |
| Semester begins |
Pre-application & reviews
| Milestone |
|---|
| VPD request - recommended |
| VPD result expected |
| APS - recommended |
| Start eligibility check |
Document submission deadlines
| Milestone |
|---|
| Application submission deadline |
| Document submission deadline (EU students) |
| Document submission deadline (Non-EU students) |
| Language certificate deadline |
| Official transcripts deadline |
| Certified translations deadline |
| Postal / hard-copy documents deadline |
| Missing documents (if requested) |
📝 How to Apply
Prepare your application documents and entry materials
Start by gathering your complete educational documents for evaluation and your English language certificate(s) that match the programme’s published international student requirements. For APU Design Degrees, the programme page states that you must submit either a portfolio or attend an interview as part of the entry requirements alongside your educational documents. Make sure your documents are ready before you submit, because APU will evaluate them as part of the admissions process.
Submit your application during the published intake window
Submit your application to APU for the intended intake through the university’s application channel shown on the programme page. Complete all required fields and ensure that your portfolio/interview submission requirement is arranged as instructed by the programme entry process. If you are applying for a student visa, plan your timeline early so your student pass processing can be completed before your course start date.
Complete visa processing through EMGS after APU receives your documents
APU’s international student application procedure explains that once they receive your complete documents together with the international student visa and application fees, they will submit your application to EMGS. This process may take about 2–3 weeks when documents and payment are complete, and APU advises that application forms arrive at least eight weeks before the intake dates. You will be able to track your process at EMGS and download your Visa Approval Letter (VAL) once approved.