Bachelor of Arts (Honours) in Business Management with a specialism in E-Business
Asia Pacific University of Technology & Innovation · Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
Asia Pacific University of Technology & Innovation (APU) offers a Bachelor of Arts (Honours) in Business Management with a specialism in E-Business designed to help you understand how digital technologies and e-business models transform modern business practices.
Across the programme, you build a foundation in business management and then progress into more advanced areas such as digital marketing, e-commerce processes, web-based business applications, and a final year project focused on business or e-business issues.
🎯 Course & Curriculum
Course structure
- Build a foundation in how businesses operate through areas such as management, marketing, law, economics, accounting, and entrepreneurship.
- Develop essential skills including communication, digital thinking, quantitative analysis, and people management.
- For the E-Business specialism, develop digital literacy and business fundamentals to understand how technology shapes modern organisations.
- Develop exposure to core areas of modern business management and specialised e-business domains.
- Strengthen problem solving and research skills in business and e-business management contexts.
- Continue building the skills needed to produce agile, competitive, technology-enabled organisations.
- Focus on strategic, leadership, and enterprise-level thinking within a digital business environment.
- Learn how technology supports business transformation, including analysing digital finance systems, digital marketing technologies, and enterprise platforms.
- Apply learning through a Final Year Project exploring a business or e-business issue in depth, demonstrating academic and professional competence.
Curriculum
Credit hours for this Bachelor of Arts (Honours) in Business Management with a specialism in E-Business programme were not found in the official APU programme structure PDF accessed during research. Credits must be published on an official programme structure/module table to populate the required Credit hours and Semester total fields.
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Level 1 (Year 1) | Common modules plus E-Business specialised module | Digital Thinking and Innovation | ||
| Quantitative Skills | ||||
| Business and Communications Skills | ||||
| People Management | ||||
| Business Economics | ||||
| Fundamentals of Accounting | ||||
| Marketing | ||||
| Business Law | ||||
| Fundamentals of Entrepreneurship | ||||
| Introduction to Management | ||||
| Level 2 (Year 2) | Common modules plus E-Business specialised modules and internship period | Behavioural Science in Organisations | ||
| Digital Marketing | ||||
| Innovation Process | ||||
| Business Research Methods | ||||
| Delivering Customer Value | ||||
| Managing Finance | ||||
| Operations Management | ||||
| E-Business Management | ||||
| Business Ethics and Governance | ||||
| Applied Artificial Intelligence for Business | ||||
| E-Commerce | ||||
| Web Design for Business | ||||
| Internship/Industrial Training (minimum period of 16 weeks) | ||||
| Level 3 (Year 3) | Common modules plus E-Business specialised modules and final year project | Venture Building | ||
| Global Marketing | ||||
| Managing People and Performance | ||||
| Strategic Management | ||||
| Project Management | ||||
| Managing Change | ||||
| Enterprise Resource Planning | ||||
| Investigations | ||||
| Managing International Supply Chain | ||||
| Final Year Project | ||||
| Digital Finance | ||||
| Enabling Technology for Digital Marketing | ||||
| MQA Compulsory Subjects: Appreciation of Ethics and Civilization (Malaysian students) | ||||
| MQA Compulsory Subjects: Malay Communication Language (International students) | ||||
| MQA Compulsory Subjects: Co-Curriculum | ||||
| MQA Compulsory Subjects: Integrity and Anti-Corruption | ||||
| MQA Compulsory Subjects: Philosophy and Current Issues | ||||
| MQA Compulsory Subjects: Workplace Professional Skills | ||||
| Total | All modules across Level 1, Level 2, Level 3 including internship and final year project (MQA compulsory subjects included as stated). | |||
Career outcomes
- You graduate with business management fundamentals that are explicitly connected to digital technologies and e-business models, so you can move into digital-first roles with practical context.
- You build research and problem-solving capability for business and e-business management contexts, helping you contribute effectively in analysis-focused roles.
- Your E-Business specialism includes strategy and digital transformation themes, preparing you for responsibilities that involve leading change and managing technology-enabled growth.
- Your final-year work includes a Final Year Project aligned with a real business or e-business issue, so you can present evidence of your applied learning when applying for jobs.
- You develop specialised capability across areas such as digital finance, digital marketing enablers, enterprise resource planning, and investigations, supporting job readiness for enterprise and platform-based businesses.
- You can position yourself for opportunities such as digital business roles where organisations need technology-enabled decision-making and digitally informed leadership.
Employability rate
APU states an employability rate of 100% for this degree.
Together, this supports a strong employment outlook for graduates entering business management and e-business roles.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Direct entry to Level 1 | International applicants may be considered for direct entry to Level 1 through qualifications such as STPM, A-Level, UEC, or a passed Foundation/Matriculation route, as listed in the programme entry requirements. For STPM, APU states 2 passes with a minimum Grade C (GP 2.0) plus passes in English and Mathematics at SPM level or its equivalent; for A-Level, 2 passes (Grade A-D) plus a pass in English and Mathematics at SPM/O-Level/IGCSE level or its equivalent; and for UEC, 5 Grade B’s plus passes in Mathematics and English. |
| English and Mathematics condition (and waivers) | APU states that the Mathematics and English subject requirements at STPM/A-Level/UEC can be waived if the applicant’s qualifications contain Mathematics and English subjects with equivalent or higher achievement. APU also notes that entry requirements may differ for specific programmes based on the latest Malaysian Qualifications Agency (MQA) programme standards. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business and Management | Direct match | The programme is designed to provide management knowledge with emphasis on how digital technologies and e-business models transform business practices, so business-related prior education is generally aligned with the programme focus. |
Language requirements
For international applicants, APU accepts the following English certifications for this Bachelor of Arts (Honours) in Business Management with a specialism in E-Business: IELTS, TOEFL iBT, Pearson PTE Academic, and MUET.
IELTS Academic
TOEFL iBT
PTE Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
Other accepted proofs
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 108500 / total program | APU international tuition total (3 years) is RM 108,500 for this Bachelor of Arts (Honours) programme; fees shown exclude the 6% Sales and Service Tax (SST) and exclude deposits and other miscellaneous fees. |
| Pre-arrival application processing and visa stage fee | MYR 3600 / one time | Pre-arrival Application Processing Fees are RM 3,600 (Stage 1) when confirming your enrolment for Student Visa processing; this fee is stated as non-refundable once the offer is accepted. |
Proof of financial resources
International students applying for a Malaysia student pass must be able to support tuition and living costs. APU also requires pre-arrival processing payments as part of the offer acceptance and visa preparation process.
- Pre-Arrival Application Processing Fees: payment of RM 3,600 is required immediately along with acceptance of the Letter of Offer to enable student visa processing.
- APU states that course fee payments for international students are non-refundable in general, except if the student visa is refused by EMGS/Immigration.
Important dates
Application window
| Milestone | September - Winter intake | October - Summer intake | November - Winter intake |
|---|---|---|---|
| Application portal opens | N/A | N/A | N/A |
| Application deadline (final submit) | N/A | N/A | N/A |
| Application deadline (EU students) | N/A | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A | N/A |
| Recommended apply-by | N/A | N/A | N/A |
| Semester begins | September 28, 2026 | October 09, 2026 | November 24, 2026 |
Pre-application & reviews
| Milestone | September - Winter intake | October - Summer intake | November - Winter intake |
|---|---|---|---|
| VPD request - recommended | N/A | N/A | N/A |
| VPD result expected | N/A | N/A | N/A |
| APS - recommended | N/A | N/A | N/A |
| Start eligibility check | N/A | N/A | N/A |
Document submission deadlines
| Milestone | September - Winter intake | October - Summer intake | November - Winter intake |
|---|---|---|---|
| Application submission deadline | N/A | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A | N/A |
| Language certificate deadline | N/A | N/A | N/A |
| Official transcripts deadline | N/A | N/A | N/A |
| Certified translations deadline | N/A | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A | N/A |
| Missing documents (if requested) | N/A | N/A | N/A |
📝 How to Apply
Initiate the online application and prepare certified documents
Submit your online application through APU’s official application channel for the selected programme and intake date. APU asks you to include Certified True Copies of academic qualifications (with English translation where applicable) and English certification results (IELTS/TOEFL/PTE/MUET). If you are applying with forecast results for undergraduate entry, APU indicates it may issue a conditional offer based on meeting specified final grades.
Receive the Letter of Offer and confirm enrolment for visa preparation
If you meet the eligibility criteria, APU will issue a Letter of Offer. To enable the University to submit your student visa application, APU states you must pay the RM 3,600 Pre-Arrival Application Processing Fees immediately along with acceptance of the offer. Along with acceptance, APU lists documents needed to commence visa preparation, including passport details, passport-sized photographs, certified academic documents, and English certification results.
Student visa processing via EMGS and wait for the Visa Approval Letter
After APU receives your complete documents and the international student visa and application fees, APU submits your application to EMGS. APU advises that this student visa process may take about 2–3 weeks when documents and payment are complete, and recommends that forms arrive at least eight weeks before the intake date. When approved, you receive your Visa Approval Letter (VAL) by email or post and APU will then guide you for arrival steps.
Plan travel after approvals and complete required arrival steps
APU states you should avoid entering Malaysia during the visa process to prevent delays and issues with student pass approval. For entry after approval, APU explains that you must obtain the Single Entry Visa (SEV) using your Student Pass Approval Letter (e-VAL) reference and then enter Malaysia within the validity guidance provided. On arrival, you must complete immigration clearance and also attend medical screening within the required timeframe stated by APU.