Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership
Asia Pacific University of Technology & Innovation · Kuala Lumpur, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
APU’s Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership is designed to give you a management foundation and digital leadership focus aligned with digital transformation and Industry 4.0 themes.
The programme covers management areas such as marketing, law, economics, accounting and entrepreneurship, then builds specialised knowledge through modules that include digital transformation leadership and applied AI for business, supported by internship and a final year project.
🎯 Course & Curriculum
Course structure
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- Business Economics
- People Management
- Accounting Skills
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
- Introduction to Management
- Digital leadership-focused study aligned with Business Management specialism
- Integrates business management learning with digital leadership practice
- Prepares you to transition into leadership roles in digital and tech-enabled organisations
Career outcomes
- You build leadership capability specifically for digital and technology-enabled business environments, helping you pursue roles such as Digital Transformation Manager and Chief Digital Officer.
- The programme’s business core (management, economics, accounting, marketing, and people management) supports career options across general management as well as business functions.
- With a Digital Leadership specialism, you gain job-ready skills for innovation and strategy work, supporting career paths like Innovation and Strategy Manager and Operations Manager.
- Graduates can pursue roles such as E-Business Manager, Product Development Manager, and Business Analytics Manager where digital strategy and delivery matter.
- The curriculum supports progression into consulting-style roles such as Management Consultant by strengthening both management knowledge and communication.
- If you want to lead growth in start-ups or new ventures, the programme helps prepare you for Entrepreneur / Startup Founder pathways through fundamentals of entrepreneurship and leadership.
Employability rate
For graduates in business management roles with a digital leadership specialism in Malaysia, the employability rate is typically around 78% and the unemployment rate around 22%, reflecting active hiring demand but competitive entry for specialist roles.
Together, these figures suggest a generally stable outlook when you build both management capability and demonstrable digital leadership skills.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Direct entry to Level 1 (international qualifications) | International applicants apply for direct entry to Level 1 using their international/foreign qualifications (the programme notes that entry requirements may differ based on the latest MQA international qualifications equivalency comparison). The programme also states that the requirement for Mathematics and English passes can be waived if the applicant’s qualification includes Mathematics and English with equivalent or higher achievement. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business Management | Direct match | The programme includes business management foundations and digital leadership content, so applicants with prior business/management or related studies are typically the best fit. |
Language requirements
International applicants must provide an English proficiency result. APU lists the accepted minimum scores for IELTS, TOEFL iBT, Pearson (PTE), and MUET for this Bachelor of Arts (Honours) programme.
IELTS Academic
TOEFL iBT
PTE Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 108500 / total program | International total for 3 years: RM 108,500. Fees exclude deposits and other miscellaneous fees, and exclude 6% Sales and Service Tax (SST). |
Proof of financial resources
You should prepare evidence of funds to cover tuition and living costs for your study period in Malaysia. For student pass processing, APU also requires documents to support your visa application.
- Funds required for your student pass processing and study in Malaysia (prepare based on APU/EMGS visa document guidance).
- Bank and financial documents requested during APU student visa document submission.
Important dates
Application window
| Milestone | December - Winter intake |
|---|---|
| Application portal opens | N/A |
| Application deadline (final submit) | N/A |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | N/A |
| Semester begins | December 18, 2026 |
Pre-application & reviews
| Milestone | December - Winter intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | December - Winter intake |
|---|---|
| Application submission deadline | N/A |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | N/A |
| Official transcripts deadline | N/A |
| Certified translations deadline | N/A |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
📝 How to Apply
Start your application and submit documents online
Submit the online application form during the available intake period. For undergraduate applications, APU states you may apply with forecast results if you are still awaiting final results, and the university may issue a conditional offer based on meeting specified grades. Upload certified true copies of your academic qualifications and include the English test results you will use for the minimum requirement check.
Wait for the Letter of Offer and confirm enrolment
If you meet the eligibility criteria, APU will issue a Letter of Offer. APU states you must confirm your enrolment and pay the RM 3,600 Pre-Arrival Application Processing Fee for student visa processing after you accept the offer. The university also requests additional items to commence visa application together with this payment.
Proceed with student pass (visa) processing via EMGS
After APU receives your complete documents and the international student visa and application fees, it will submit your application to EMGS. APU indicates the processing may take about 2–3 weeks once complete documents and payment are received. APU also advises submitting application forms early (at least eight weeks before the intake dates) to support approval.