Bachelor of Arts (Honours) in Business Management with a specialism in Business Economics
Asia Pacific University of Technology & Innovation · Kuala Lumpur, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Bachelor of Arts (Honours) in Business Management with a specialism in Business Economics at Asia Pacific University of Technology & Innovation is designed to combine management activities with economic thinking, helping you analyse how markets, industries, and economic forces shape business decisions.
You progress through Degree Level 1 to 3, including an Internship (minimum 16 weeks) and a Final Year Project, with Business Economics electives such as Applied Business and Managerial Economics and International and Development Economics for Managers.
🎯 Course & Curriculum
Course structure
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- People Management
- Business Economics
- Fundamentals of Accounting
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
- Organisational behaviour and innovation-focused business topics
- Digital marketing, innovation and financial decision-making
- Research methods for business management
- Intermediate microeconomics and macroeconomics elective modules for Business Economics specialism students
- Applied business and economic frameworks to support policy evaluation and data-driven decision-making
- Strategic Management
- Project Management
- Managing Change
- Enterprise Resource Planning
- Investigations
- Final Year Project
- For Business Economics specialism students: Applied Business and Managerial Economics
- For Business Economics specialism students: International and Development Economics for Managers
Curriculum
Credit hours programme table for Bachelor of Arts (Honours) in Business Management with a specialism in Business Economics (APU, Malaysia).
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Semester 1 | Common modules | Digital Thinking and Innovation | 6 | 36 |
| Quantitative Skills | 6 | |||
| Business and Communications Skills | 6 | |||
| People Management | 6 | |||
| Business Economics | 6 | |||
| Fundamentals of Accounting | 6 | |||
| Semester 2 | Common modules and specialised module | Marketing | 6 | 30 |
| Business Law | 6 | |||
| Fundamentals of Entrepreneurship | 6 | |||
| Introduction to Management | 6 | |||
| MQA compulsory subjects (part 1) | 6 | |||
| Semester 3 | Common modules | Behavioural Science in Organisations | 6 | 24 |
| Digital Marketing | 6 | |||
| Innovation Process | 6 | |||
| Business Research Methods | 6 | |||
| Semester 4 | Specialised modules | Delivering Customer Value | 6 | 30 |
| Managing Finance | 6 | |||
| Operations Management | 6 | |||
| E-Business Management | 6 | |||
| Business Ethics and Governance | 6 | |||
| Semester 5 | Specialised modules and internship | Applied Artificial Intelligence for Business | 6 | 30 |
| Intermediate Microeconomics for Business | 6 | |||
| Intermediate Macroeconomics and Policy | 6 | |||
| Internship/Industrial Training (16 weeks) | 12 | |||
| Semester 6 | Level 3 common modules and specialised modules | Venture Building | 6 | 36 |
| Global Marketing | 6 | |||
| Managing People and Performance | 6 | |||
| Strategic Management | 6 | |||
| Project Management | 6 | |||
| Managing Change | 6 | |||
| Total | All modules across Levels 1–3 plus internship and final year project, including MQA compulsory subjects. | 120 credit hours | ||
Career outcomes
- You build job-ready expertise for roles that combine business management with economics analysis, including Business Economist / Economic Analyst and Market Research Manager.
- You gain practical decision-making and data-driven thinking skills that support careers in Strategy and Business Development, Management Consulting, and Corporate Finance.
- You develop capabilities that help you handle risk and performance-focused tasks, supporting opportunities such as Risk Management Manager and Financial Planning and Analysis Manager.
- You strengthen your ability to translate economic reasoning into real business outcomes, giving you an advantage for operations- and project-led roles like Operations Manager and Project Manager.
- You graduate with a degree designed to support advancement into management and leadership paths, including roles such as Management Consultant and Management-focused career progression.
- You are prepared for entrepreneurship by combining business management foundations with economic frameworks, supporting pathways to Entrepreneur / Startup Founder.
Employability rate
For business management and economics-focused graduates in Malaysia, an employability rate is commonly around 85% and an unemployment rate around 15%, reflecting steady hiring when graduates have both analytical and communication skills.
Together, these figures suggest a generally stable outlook for graduates who can apply business-economics reasoning to real organisational problems in a competitive jobs market.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Direct entry to Level 1 (foreign qualifications) | International applicants can apply for direct entry to Level 1 using recognised qualifications listed by APU for international students, including STPM, A-Level, or UEC, with a pass in English and Mathematics as stated by APU for the relevant international entry routes. |
| Entry to Level 2 (foreign qualifications) | International applicants may apply for entry to Level 2 after completing an APU Diploma or successfully completing studies at another recognised institute with academic credits equivalent to Level 1 of an honours degree, subject to approval by the APU Academic Board, as stated by APU. |
Module matching by study area
| Study area | Match possible? | Conditions |
|---|---|---|
| Business & Management | Direct match | The programme includes Business Economics specialism alongside business management modules such as Business Economics, Intermediate Microeconomics for Business, and Intermediate Macroeconomics and Policy, as listed in the programme outline. |
Language requirements
International applicants must meet the university’s published English language entry requirements for the Bachelor programme. If you are unable to meet the required level, you may be allowed to apply for a student visa on a conditional basis and enrol in an English Language Certification programme at APU upon arrival, then appear for an English assessment (as stated by APU).
IELTS Academic
TOEFL iBT
PTE Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
Other accepted proofs
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 108500 / total program | Total for International: RM108,500 (Year 1 RM36,100; Year 2 RM37,500; Year 3 RM34,900). Fees stated exclude deposits and other miscellaneous fees and exclude 6% Sales and Service Tax (SST). |
Proof of financial resources
International students applying for a student pass must be able to show sufficient funds for tuition and living costs. APU’s international student guidance explains that additional documents may be requested for the student visa application process.
- Evidence of funds required for the Malaysia student pass application, as requested by the immigration/visa process for international students
- Any additional visa-supporting documents required by the university for your student visa application
Important dates
Application window
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application portal opens | April 01, 2026 | October 01, 2025 |
| Application deadline (final submit) | July 15, 2026 | January 15, 2026 |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | July 01, 2026 | January 01, 2026 |
| Semester begins | October 01, 2026 | April 01, 2026 |
Pre-application & reviews
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | October - Winter intake | April - Summer intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Apply during the published intake window
Submit your application to APU through the university’s official application channel during the published intake dates. Prepare your passport and your academic transcripts/certificates for upload. Ensure your chosen entry route and English language evidence match the international applicant requirements shown for this programme.
Complete the required documents for international processing
After you accept an offer, follow APU’s international student instructions to provide documents needed to commence your student visa application process. If your academic documents are not in English, you must provide certified translated copies together with the original copies for visa application, as stated by APU. Keep your passport valid for the minimum validity period indicated in APU’s international student procedures.
Submit English proof and follow any conditional pathway if needed
International applicants must meet the published English language requirements to continue in the main study programme. APU states that if you do not meet the required level, you may be allowed to apply for a student visa on a conditional basis and enrol in an English Language Certification programme upon arrival, then take the required English assessment. Plan to complete your English evidence early so your application can be assessed on time.