Bachelor of Arts (Honours) in Business Management with a specialism in AI & Business Analytics
Asia Pacific University of Technology & Innovation · Kuala Lumpur, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
APU's Bachelor of Arts (Honours) in Business Management with a specialism in AI & Business Analytics is designed to provide you an edge with the latest technologies in line with the Industrial Revolution 4.0, combining business management foundations with AI and analytics-focused learning.
Through the AI & Business Analytics specialism, you strengthen your understanding of how organisations use data and artificial intelligence through elective modules focused on data management and AI applications in business.
🎯 Course & Curriculum
Course structure
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- Fundamentals of Accounting
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
- Introduction to Management
- Behavioural Science in Organisations
- Digital Marketing
- Business Research Methods
- Managing Finance
- Operations Management
- E-Business Management
- Applied Artificial Intelligence for Business
- Data Management
- Internship (16 weeks)
- Strategic Management
- Project Management
- Managing Change
- Digital Strategy and Analytics
- Artificial Intelligence in Business Management
- Enterprise Resource Planning
- Final Year Project
Curriculum
| Semester | No. of modules | Module / subject category | credit hours | Semester total |
|---|---|---|---|---|
| Level 1 | Digital Thinking and Innovation | 1 | 10 | |
| Quantitative Skills | 1 | |||
| Business and Communications Skills | 1 | |||
| People Management | 1 | |||
| Business Economics | 1 | |||
| Fundamentals of Accounting | 1 | |||
| Marketing | 1 | |||
| Business Law | 1 | |||
| Fundamentals of Entrepreneurship | 1 | |||
| Introduction to Management | 1 | |||
| Level 2 | Behavioural Science in Organisations | 1 | 12 | |
| Digital Marketing | 1 | |||
| Innovation Process | 1 | |||
| Business Research Methods | 1 | |||
| Delivering Customer Value | 1 | |||
| Managing Finance | 1 | |||
| Operations Management | 1 | |||
| E-Business Management | 1 | |||
| Business Ethics and Governance | 1 | |||
| Applied Artificial Intelligence for Business | 1 | |||
| Data Management | 1 | |||
| Customer Experience and Personalization through AI | 1 | |||
| Internship | Internship/Industrial Training (minimum 16 weeks) | 1 | 1 | |
| Level 3 | Venture Building | 1 | 12 | |
| Global Marketing | 1 | |||
| Managing People and Performance | 1 | |||
| Strategic Management | 1 | |||
| Project Management | 1 | |||
| Managing Change | 1 | |||
| Enterprise Resource Planning | 1 | |||
| Investigations in Business Management | 1 | |||
| Managing International Supply Chain | 1 | |||
| Final Year Project | 1 | |||
| Digital Strategy and Analytics | 1 | |||
| Artificial Intelligence in Business Management | 1 | |||
| MQA compulsory subjects | Appreciation of Ethics and Civilisation (Malay language track for Malaysian students) / Malay Communication Language (International students) | 1 | 5 | |
| Philosophy and Current Issues | 1 | |||
| Workplace Professional Skills | 1 | |||
| Integrity and Anti-corruption | 1 | |||
| Co-Curriculum | 1 |
Career outcomes
- You can build a career path toward roles such as Business Analytics Manager, Data Strategy Manager, and Digital Transformation Manager by learning how analytics and AI support decision-making in modern organisations.
- You are prepared for AI-focused business roles like AI Solutions Manager through modules such as Applied Artificial Intelligence for Business and Artificial Intelligence in Business Management.
- You develop practical industry-ready capabilities through an Internship/Industrial Training programme for a minimum period of 16 weeks, helping you transition from classroom learning to workplace expectations.
- You gain job-relevant strengths that employers value in business settings, including data literacy, analytical thinking, communication, and problem-solving for data-centric organisations.
- You can pursue strategy and execution roles such as Project Manager, Operations Manager, and Management Consultant by covering strategic management, project management, and enterprise systems topics.
- If you want to start your own venture, the programme supports entrepreneurial outcomes including Entrepreneur / Startup Founder career options and venture-building content in the final level.
Employability rate
Graduates of business analytics and AI-focused management programmes typically see an employability rate of around 82% and an unemployment rate of about 18%, reflecting active hiring for data and digital transformation roles in Malaysia while entry-level competition remains.
Together, these figures indicate a generally steady career outlook where strong practical analytics and AI experience improves your chances of landing relevant roles.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| School-leaving qualifications (international students) | Direct entry to Level 1 is available using approved international qualifications such as STPM, A-Level, UEC, or a completed foundation programme (with minimum CGPA as stated on the APU programme entry requirements). For these entry routes, APU also specifies that English and Mathematics passes are required, with possible waivers if your qualifications contain Mathematics and English subjects with equivalent or higher achievement. |
Language requirements
APU requires international applicants to meet the minimum English language proficiency levels below to continue their studies in the main programme. If you do not meet the requirement, you may be allowed to apply for a student visa on a conditional basis and enrol in an English Language Certification programme on arrival in Malaysia, followed by an English proficiency assessment.
IELTS Academic
TOEFL iBT
PTE Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
Other accepted proofs
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 108500 / total program | International total for the programme: RM 108,500 (Year 1 RM 34,900; Year 2 RM 36,100; Year 3 RM 37,500). Fees shown exclude deposits and other miscellaneous fees, and exclude 6% Sales and Service Tax (SST). |
Proof of financial resources
For the student pass process, you must follow the pre-arrival and visa processing requirements described by APU and the Malaysian student visa/immigration process. Provide the financial evidence and supporting documents requested during the offer confirmation and visa application steps.
- APU requires Stage-1 payment of a pre-arrival application processing fee (RM 3,600) as part of starting the student visa application process after offer acceptance.
- Follow APU and EMGS document requests during student visa processing, and prepare supporting documents that demonstrate the required ability to finance your stay and studies in Malaysia.
Important dates
Application window
| Milestone | September - Winter intake | November - Winter intake |
|---|---|---|
| Application portal opens | N/A | N/A |
| Application deadline (final submit) | N/A | N/A |
| Application deadline (EU students) | N/A | N/A |
| Application deadline (Non-EU students) | N/A | N/A |
| Recommended apply-by | N/A | N/A |
| Semester begins | September 28, 2026 | November 24, 2026 |
Pre-application & reviews
| Milestone | September - Winter intake | November - Winter intake |
|---|---|---|
| VPD request - recommended | N/A | N/A |
| VPD result expected | N/A | N/A |
| APS - recommended | N/A | N/A |
| Start eligibility check | N/A | N/A |
Document submission deadlines
| Milestone | September - Winter intake | November - Winter intake |
|---|---|---|
| Application submission deadline | N/A | N/A |
| Document submission deadline (EU students) | N/A | N/A |
| Document submission deadline (Non-EU students) | N/A | N/A |
| Language certificate deadline | N/A | N/A |
| Official transcripts deadline | N/A | N/A |
| Certified translations deadline | N/A | N/A |
| Postal / hard-copy documents deadline | N/A | N/A |
| Missing documents (if requested) | N/A | N/A |
📝 How to Apply
Initiate your application and upload documents
Submit the online application form and upload the required documents for undergraduate study, including certified true copies of your academic qualification (with English translation where applicable). Include copies of English language results (IELTS/TOEFL/PTE etc.) for the university to evaluate your English proficiency. Clearly indicate the programme you are applying for and the intended intake date, and APU typically provides application results after receiving complete documents.
Receive the offer and complete pre-arrival processing
If you meet the eligibility criteria, you will receive a Letter of Offer. After accepting the offer, you must pay the RM 3,600 Stage-1 pre-arrival application processing fee immediately to enable the university to start your student visa application. Along with the payment, provide the documents APU requests for visa processing, including passport copies, certified documents, and your English certification results where applicable.
Student pass (visa) processing via EMGS
APU submits your application to EMGS once it receives your complete documents together with the international student visa and application fees. This process may take about 2 to 3 weeks after APU receives complete documents and payment. APU advises you to avoid entering Malaysia while the visa is being processed to reduce the risk of delays or queries.
Visa approval and travel preparations
After your student pass approval letter (VAL) is approved, you will be notified and instructed on the next steps. Prepare your documents for immigration clearance and ensure your passport validity meets the requirement stated by APU. Plan travel so you arrive in Malaysia within the time guidance given after the VAL issuance and before the course commencement.