Bachelor in Digital Marketing (Honours)
Asia Pacific University of Technology & Innovation · Kuala Lumpur, Malaysia
QS World University Ranking: N/A
Quick Overview
Apply Now📘 Program Overview
The Bachelor in Digital Marketing (Honours) is designed to give you a deep understanding of contemporary digital marketing principles, technologies, and strategic frameworks, along with practical skills for an AI-driven, data-centric marketing landscape.
You will build knowledge of digital marketing analytics, performance measurement, and data-driven strategic planning, and learn to apply digital tools and optimisation techniques across social media, search, e-commerce, and omnichannel ecosystems.
🎯 Course & Curriculum
Course structure
- Introduction to Management, Fundamentals of Accounting, Business and Communications Skills, Business Economics, Business Law, and Quantitative Skills
- Digital Thinking and Innovation and Fundamentals of Entrepreneurship to build business foundations for digital marketing
- Degree Level 2 develops digital marketing competencies with modules including E Commerce, B2B Marketing, Delivering Customer Value, Consumer Behaviour, and Marketing Intelligence and Research
- Core marketing and digital capability modules such as Digital Marketing, Digital Marketing Channels, Social Media and Communication, and Creative Copywriting
- Students undertake an Internship/Industrial Training for a minimum of 16 weeks to prepare for the transition from classroom to workplace
- Degree Level 3 focuses on advanced digital marketing practice with specialised modules including Digital Content Creation, Digital Strategy and Analytics, Digital Execution, and Enabling Technologies for Digital Marketing
- The programme includes Marketing Management Project and Strategic Marketing Planning to integrate strategy, content, analytics, and execution
Career outcomes
- You graduate with practical, job-ready digital marketing skills built around modern digital platforms, tools, and performance measurement frameworks described in the programme learning approach.
- You are trained to plan and implement integrated digital marketing strategies across areas such as social media, search, e-commerce, and omnichannel ecosystems, aligning with real employer needs.
- Your internship/industrial training (minimum 16 weeks) helps you gain workplace readiness and a smoother transition into marketing roles.
- You build analytics and decision-making capability through marketing intelligence, research, and digital strategy and analytics modules, supporting roles that require data-informed marketing.
- You develop content and execution capabilities through modules such as Creative Copywriting, Digital Content Creation, and Digital Execution, helping you perform end-to-end campaign work.
- You can progress into roles spanning campaign planning and optimisation to marketing management responsibilities as your skills and experience grow in the digital marketing industry.
Employability rate
For graduates of digital marketing programmes in Malaysia, employability is estimated at around 75% and unemployment around 25%, reflecting strong hiring for entry to mid-level marketing roles but variability by skills and portfolio readiness.
Together, these figures suggest a generally steady outlook where you improve your job prospects by mastering analytics, content execution, and campaign optimisation during the programme.
✅ Entry Requirements
Academic qualification
| Requirement | Details |
|---|---|
| Higher secondary / A-Level / UEC equivalent | International applicants can apply for direct entry to Level 1 using STPM (2 passes with minimum Grade C and a pass in English and Mathematics at SPM level or equivalent), A-Level (2 passes with a pass in English and Mathematics at SPM/O-Level/IGCSE or equivalent), or UEC (5 Grade B passes with a pass in Mathematics and English). APU also states that Mathematics and English requirements may be waived when the qualifications include Mathematics and English subjects with equivalent or higher achievement. |
| Foundation / Matriculation or diploma equivalent | For international applicants seeking entry to Level 1 through matriculation or foundation routes, APU states that applicants must have passed a Foundation programme with a minimum CGPA of 2.0. For entry to Level 2, APU lists successful completion of an APU Diploma or studies at another recognised institute with academic credits equivalent to Level 1 of an Honours Degree, subject to approval of the APU Academic Board. |
Language requirements
International applicants must demonstrate English proficiency through the approved tests below. APU lists the minimum scores required for IELTS Academic, TOEFL iBT, PTE Academic, and MUET for international students.
IELTS Academic
TOEFL iBT
PTE Academic
MOI (Medium of Instruction)
MOI waiver details are not published for this programme. See the English test requirements above.
Other accepted proofs
💶 Fees & Funding
| Item | Amount | Notes |
|---|---|---|
| Tuition | MYR 108500 / total program | APU states international total fees as RM108,500 for the programme duration, with annual components shown as RM34,900 (Year 1), RM36,100 (Year 2), and RM37,500 (Year 3). Fees shown exclude deposits and other miscellaneous fees, and exclude the 6% Sales and Service Tax (SST). |
Proof of financial resources
International students should be prepared to show proof of sufficient funds for tuition and study-related costs as part of the visa and enrolment process. Specific amounts and acceptable formats may be requested as part of your Education Malaysia Global Services (EMGS) and immigration submission.
- Proof of sufficient funds for tuition and study-related costs for international student visa and enrolment processing (as requested in your EMGS/immigration process).
- Any tuition payment requirements stated by the university as part of offer acceptance and pre-arrival processing.
Important dates
Application window
| Milestone | September - Winter intake |
|---|---|
| Application portal opens | N/A |
| Application deadline (final submit) | N/A |
| Application deadline (EU students) | N/A |
| Application deadline (Non-EU students) | N/A |
| Recommended apply-by | N/A |
| Semester begins | September 28, 2026 |
Pre-application & reviews
| Milestone | September - Winter intake |
|---|---|
| VPD request - recommended | N/A |
| VPD result expected | N/A |
| APS - recommended | N/A |
| Start eligibility check | N/A |
Document submission deadlines
| Milestone | September - Winter intake |
|---|---|
| Application submission deadline | N/A |
| Document submission deadline (EU students) | N/A |
| Document submission deadline (Non-EU students) | N/A |
| Language certificate deadline | N/A |
| Official transcripts deadline | N/A |
| Certified translations deadline | N/A |
| Postal / hard-copy documents deadline | N/A |
| Missing documents (if requested) | N/A |
📝 How to Apply
Initiate your application and prepare documents
Submit the APU online application form and upload the required documents for undergraduate programmes at the Apply Now stage. APU requests certified true copies of academic qualifications (with English translation where applicable) and English test results to evaluate your language proficiency. Make sure you clearly indicate the programme you are applying for and the intake date.
Receive the Letter of Offer and confirm enrolment
If you meet the eligibility criteria, you will receive a Letter of Offer from APU. To confirm your admission and enable the university to submit the Student Visa application, APU requires a pre-arrival application processing fee payment immediately after you accept the offer. You should complete the remaining documents stated by APU during the confirmation step.
Submit visa processing through EMGS and complete pre-arrival steps
After you provide the required documents and the international student application fees, APU submits the application to EMGS for the student pass processing. APU states that the visa process normally takes about 3 to 4 weeks, and it is strongly recommended that you apply 6 to 8 weeks before the scheduled intake to allow time for processing. Ensure you follow the rules and requirements communicated during the student pass processing.
Arrive and follow enrolment instructions
APU states it will facilitate your arrival and that your first days will be supported by the Student Welcome Team. You will need to complete enrolment steps according to the instructions linked to your visa approval and university processing. Pay attention to the university’s fee and registration timelines, since semester payment is due at the commencement of each semester.