The Master of Arts in International Marketing is a specialized program designed to equip students with the skills and knowledge needed to succeed in global marketing environments. The curriculum focuses on international market strategies, digital marketing, consumer behavior, branding, and cross-cultural communication. Students learn to develop and implement marketing campaigns tailored to diverse markets, leveraging data analytics, social media, and emerging technologies. The program emphasizes practical application, case studies, and real-world projects, preparing graduates for leadership roles in multinational companies, marketing agencies, and global organizations.
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Overview
| Degree: | Bachelor |
|---|---|
| University: | FOM Hochschule |
| Campus: | Munich |
| Intakes: | Winter Semester (starting in October) Summer Semester (beginning in April) |
| Total Credits: | 120 ECTS |
| Application Fee: | None |
| URL: | https://www.fom-international.com/en/international-master/international-marketing-master.html |
Program Detail
| Duration: | 1½ years |
|---|---|
| Tuition Fee: | 22500 EURO |
| Format: | Full-time |
| Attendance: | On Campus Learning |
| Study Gap: | 10 years and more |
| Fees & Funding | Before you enter Germany, you must pay 11,904 euros into a bank account registered in Germany. This money will be frozen, and you can only withdraw 992 euros per month for your daily expenses after you arrive in Germany. |
| Course Structure/ What You’ll Learn: | 1st Semester |
Entry Requirement
| Academic: | First academic degree or foreign equivalent A bachelor’s degree that includes economics modules worth a minimum of 60 credit points or Passing a written entrance examination that covers the required subject-specific topics English language proficiency B2 |
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| Language: |
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Key Information
| Key Info: | Rolling admission |
|---|---|
| Loan Availability: | Yes |
| Important Dates: | Application Deadlines : |
How To Apply
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